Yesterday we published a link to a survey conducted Feb. 14 by Travel Insider in which a large number of people will avoid or prefer to avoid the Boeing 787 once it returns to service. We were stunned by the depth of the result. We fully expected a portion of fliers will avoid the airplane. Travel Insider’s survey found 32% of frequent fliers (airlines’ bread-and-butter) will avoid the plane and another 35% would prefer to avoid it.
While neither Travel Insider nor this poll are scientific, the results may indicate the depth of the brand damage done by the grounding and battery issues.
What will you do? We’ll hide the answers for the time being.
When do you thing the 787 will return to revenue service?