With Steve Wilhelm of the Puget Sound Business Journal getting a scoop that Boeing is naming the re-engined 737 the NE737, which we were underwhelmed by, and the conversation in the Internet and analyst community about the name, we thought we’d run a Name that Plane contest. It worked for the 7E7; why not for the 737 re-engine?
Even though this is a “contest,” there is no prize.
Here’s what’s out there so far:
737RE: it’s a generic name but widely used. Stands for 737 Re-Engine.
737NE: Stands for 737 New Engine.
NE737: Stands for (we presume) New Engine 737.
737REO: A take-off of the A320neo, this stands for Re-Engine Option.
737RG: In a 2009 speech we talked about the prospect of a re-engined 737. Noting that the 737 Next Generation has similarities to Star Trek, the Next Generation, we suggest the airplane be named 737RG (Re-Generation). Given the pasting Airbus has given the 737 in sales with the neo, the 737RG is even more appropriate: Boeing needs to re-generate sales of the 737.
737NG-A: for Next Generation-Advanced.
737NG-B: A throwback to the 707 “B” and 747 “B” designations.
737SC: Stands for Second-Coming.
737BA: Continuing the religious theme, stands for Born Again. Also the Boeing stock symbol.
737NGL: Kind of like sports-car designations with three letter names, we add this one to the mix. The “L” serves a dual purpose: for the LEAP engine, and assuming Jon Ostrower is correct for the addition on laminar flow technology, the “L” could also represent this.
So with these possibilities, what’s your vote?