United’s new effort for airline passenger exerience comfort

United Airlines announced it is adopting a new seat in coach to improve the passenger experience.

Its press release is here.

UAL’s overview:

The new design includes:

  • Bold elements, such as multi-tonal leather seat covers, distinctive double-stitch patterns, sculpted contouring and a new United-branded tag
  • More ergonomic and supportive cushioning and additional seat-back storage space in United Economy Plus and United Economy
  • Technology that makes the seats more environmentally friendly by reducing seat weight and volume, contributing to less fuel burn

UAL Seat

We’re impressed.

10 Comments on “United’s new effort for airline passenger exerience comfort

  1. multitonal leather seats, double stitch patterns, a United tag, more environmentally friendly. YIPPEE. But how about PASSENGER COMFORT??? Does UAL really have its stuff together on this?

  2. Bold elements, such as multi-tonal leather seat covers, distinctive double-stitch patterns, sculpted contouring and a new United-branded tag.

    Of all those features, only sculpted contouring *might* increase passenger comfort, but I doubt it. Greater seat pitch would, however.

  3. How does this make the seat less painful to one’ tail bone and back..not to mention circulation.

  4. I like the tag…..very reassuring. I’d fly United just for the tag…..

    Bob Uptagrafft

  5. This is like the airline version of people who buy MLB baseball caps and then don’t curve the brim or ever remove the big shiny decals with the size and branding information on them, like the stickers are a feature of the hat or something.

  6. “Technology that makes the seats more environmentally friendly by reducing seat weight and volume, contributing to less fuel burn”

    Slim seats reducing pitch. Thnx.

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