Aug. 12, 2021, © Leeham News: Lockheed Martin’s rebranding of the Airbus A330 MRTT aerial refueling tanker has some competition that already uses the name: LMXT.
LNA’s background includes branding. Other than the obvious “LM” means Lockheed Martin, we couldn’t see where “XT” comes from.
“XT” is on a lot of cars. The full acronym is on a warehouse management system, solar storage, a solar tube battery and a car charger.
But our favorite is the acronym stands for Little Mix Tribute Rock Band, a UK group.
LNA can’t wait to see the band’s logo show up as nose art on the airplane formerly known as the A330 MRTT.
This is truly a gift for Boeing’s counter-campaign. The LMXT (the airplane, that is) and Boeing’s KC-46A tanker will square off in the US Air Force’s KC-Y Bridge Tanker competition for 140-160 orders.