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By Scott Hamilton

July 11, 2022, © Leeham News: When it comes to sustainable aviation, what’s real and what’s greenwashing, “it depends on where you snap the line,” says a managing director at the consultancy Accenture.

John Schmidt heads up Accenture’s Aerospace and Defense Global Industry consultancy. Schmidt briefed LNA ahead of the Farnborough Air Show, which begins next week.

The background

John Schmidt

At the Annual General Meeting of the International Air Transport Association (IATA) in Boston last October, IATA adopted a 2050 timeline goal for meeting targets to reduce aviation emissions. Tim Clark, the president and COO of Emirates Airline was on the panel with Stan Deal and Guillaume Faury, the CEOs of Boeing Commercial Airplanes and Airbus Group. The panel outlined goals for using Sustainable Aviation Fuel and reducing CO2 emissions, among other things. Clark, however, warned, "Don't make promises you can't keep."

In a previous interview with LNA, Clark estimated the commercial aviation industry will need trillions of dollars to meet the 2050 goal. It’s money the industry doesn’t have. This begs the question: is there a certain amount of greenwashing going on?