Sunset of the Quads, Part 7, The A380

Subscription Required By Vincent Valery Introduction  

All Nippon Airways' Flying Honu A380 livery

Sep. 17th, 2020, © Leeham News: Last week, we compared the economics of the A340-600 and the 777-300ER on the Los Angeles to Shanghai route. We now turn our attention to the last major bet on a quad-engine aircraft, Airbus' Superjumbo A380.
Summary
  • An extended market study to go after the Queen of the Skies;
  • Supersized launch and development;
  • A program on life support for several years;
  • What went wrong;
  • Analyzing two-stage Boeing response on a trunk route.

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