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By Vincent Valery
Introduction
All Nippon Airways' Flying Honu A380 livery
Sep. 17th, 2020, © Leeham News: Last week, we compared the economics of the A340-600 and the 777-300ER on the Los Angeles to Shanghai route. We now turn our attention to the last major bet on a quad-engine aircraft, Airbus' Superjumbo A380.
Summary
- An extended market study to go after the Queen of the Skies;
- Supersized launch and development;
- A program on life support for several years;
- What went wrong;
- Analyzing two-stage Boeing response on a trunk route.
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