By the Leeham News Team
Feb. 8, 2021, © Leeham News: Boeing faces a dilemma of Solomonic proportion.
Which direction should it extend its product offerings?
With the suspension a year ago of the New Midmarket Airplane (NMA) project by incoming CEO David Calhoun, Boeing’s future airplane strategy was upended.
Some Internet pundits said Boeing needed a clean-sheet replacement for the 737. Others said it needs to be a 757/NMA sized vehicle.
Last week, Aviation Week reported Boeing appears to now be headed in the direction of a three-member “NMA Lite” family. LNA outlined this approach last June. Feb. 3’s LNA post has more detail.
While Boeing faces near-term decisions, the challenges go well beyond launching a new airplane and the new engines required to power it.
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Category: Airbus, Boeing, Middle of the Market, New Midmarket Aircraft, NMA, Premium
Tags: 737, 737-10, 737-9, 737/757 replacement, 797, NMA Lite, NMA-5, NMA-6, NMA-7
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