Why the A380 didn’t sell

Subscription Required By Bjorn Fehrm
Introduction
November 25, 2021, © Leeham News: The last A380 will be delivered to Emirates in the coming week, after a production run of only 251 units. Why didn’t Airbus sell more? What was the trouble with the A380? Was it uneconomical, or was there some other problem? We look into the different factors that made it a hard sell to the world’s airlines and support this with comparisons with aircraft that sold better. Summary
  • The A380 had its shares of development problems, mainly in the installation of a complex electrical system. Still, overall the development and production went reasonably well for being a new type for Airbus.
  • We have over the years shown that its seatmile costs were competitive versus alternatives. What was then the problem? Why didn’t it sell?

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