March 31, 2017 (c) Leeham Co.: With the likelihood appearing greater and great Boeing will launch a new, middle of the market sector airplane, what’s the name
going to be?
Steven Udvar-Hazy, chairman of Air Lease Corp, already calls it the 797. We agree, though until this is a done deal, we’re calling it the 7M7 while in development.
If Airbus responds with a stretched A321neo–anything but a certain prospect–the working title among the press has long been A322. Airbus officials have occasionally called it the A321 Plus-Plus, a name that will hardly roll off the tongue.
If Airbus were to respond with a new twin-aisle, either smaller than the A330-200/800 (which aren’t selling these days) or about the same size, what would this be called? Skipping to A400 doesn’t work: the name is taken by the A400M, which in any event is a snake-bitten name.
Then, what will the replacements for the Boeing 737 and Airbus A320 be called.
For Boeing, the “797” runs out the string of 7 Series choices. For Airbus, folklore says it rejected the name “A360” because of the jokes that would be made about the airplane flying in circles if an issue required a return from its takeoff point. According to the same folklore, “A370” was rejected because the “7” harks to Boeing’s 7 Series.
So: just for fun, let’s have some naming contests.
Assuming “797” is assigned to the Boeing 7M7 project and a replacement for the 737 is the next airplane, what is it named?
Assuming Airbus responds to the Boeing 7M7 with a stretched A321neo, what is it named?
If Airbus launches a new twin-aisle aircraft to compete with the 7M7, smaller than the A330-200/800, what is it named?
When Airbus launches a replacement for the A320, what should it be named?