Airbus has the “rock” and “hard place” for Boeing NMA


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May 21, 2019, © Leeham News: Airbus has a “rock” and a “hard place” facing any manufacturer that might want to bring a new airplane to the market.

So says Christian Scherer, chief commercial officer of Airbus, who made the declaration at the first day of the Airbus Innovations Days pre-Paris Air Show briefings today.

He called the A321neo the “rock” and the A330-800 the “hard place.”

His oblique reference to another manufacturer was, of course, Boeing and its prospective New Midmarket Airplane, or NMA.

Boeing was widely expected to announce Authority to Offer the NMA for sale during the Paris Air Show next month. The 737 MAX crisis understood to put off this decision until the MAX is returned to service.

In the Middle of the Market, there “isn’t a one solution fits all. Airbus has by far the most competitive solution,” Scherer said. In this market space, a flexible solution is required,” he said.” The A320/321 offers single aisle economics approaching wide-body range. The A330-800 is re-engined, providing Airbus a left-hook, right-hook solution.

These mature programs give Airbus the pricing flexibility.

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