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Boeing’s BHAG: Is $50bn Service Revenue Goal Achievable?

 Special to Leeham News and Comment By Kevin Michaels, Managing Director, AeroDynamic Advisory Business gurus Jim Collins and Jerry Porras coined the phrase “Big Hairy Audacious Goal” (BHAG) to describe a business objective which is highly ambitious, galvanizes… Read More

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 Posted on April 25, 2017 by Scott Hamilton

 Airlines, Boeing, GE Aviation

     AeroDynamic Advisory, Aviall, Big Hairy Audacious Goal, Boeing, Boeing Commercial Airplanes, Boeing Global Services, GE Aviation, GoldCare, Jeppesen, Kevin McAllister, Kevin Michaels

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