Boeing’s Bold Ambition, Part 2

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Boeing’s BHAG: Is $50bn Service Revenue Goal Achievable?

 Special to Leeham News and Comment By Kevin Michaels, Managing Director, AeroDynamic Advisory Business gurus Jim Collins and Jerry Porras coined the phrase “Big Hairy Audacious Goal” (BHAG) to describe a business objective which is highly ambitious, galvanizes… Read More