7M7 is key to Boeing’s future

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Introduction

An enthusiast's concept of the Boeing 797. Image via Google.

April 24, 2017, © Leeham Co.: Boeing faces growing challenges this year as airplane sales slow, production of the 777 Classic declines, its new Global Services unit prepares to formally launch and a decision whether to authorize a sales offering for the New Midrange Airplane looms. We’ve spent a lot of time covering slowing sales and declining 777 production. Tomorrow, we’ll have a special report on the ambitious Global Services strategy. We’ve also spent a lot of time on the Boeing NMA. LNC’s Bjorn Fehrm last week presented number three in a paywall series on the NMA, looking at it from a technical viewpoint. We’ll take a look at it from a strategic point of view today.
Summary
  • There is a demand for the NMA that is commercially viable.
  • Middle of the Market sector is larger than typically defined.
  • 7M7 is key to Boeing’s future.

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