June 5, 2017, © Leeham Co.: Boeing has a “crisis” in the Middle of the Market airplane sector, declared Airbus’ top salesman.
Development of the 737 MAX 10, which is expected to be launched at the Paris Air Show in two weeks, won’t solve it, either.
John Leahy, COO Customers for Airbus, made the remarks today during a small press event at the Annual General Meeting of IATA in Cancun, Mexico.
Leahy said that the A321 has 80% of the market (against the Boeing 737-9).
“They had a 757/767 combination that actually controlled the market,” he said. “They dominated the middle of the market for years and now they’ve lost it. They don’t have the 757 anymore and they can’t think of a replacement. The 767 has faded away.
“We have now moved in to the middle of the market and we dominate [it],” Leahy said. They’re flailing about coming up with idea after idea after idea. They’re constantly creating paper airplanes and going around, saying, ‘don’t buy the A321, there’s something new just over the horizon. I’ve put up with that for 23 years.”
Leahy hopes Boeing launches the 737-10. (This is likely to happen at the Paris Air Show.)
“I hope they do it,” he said. “I think it’s a very marginal airplane. I’m reminded of the 767-400 and the 757-300. They’ve done all sorts of things with products where they’ve tried to squeeze a few extra seats and gave up range and performance. They market never accepted any one of those airplanes. I think this would be a good competitive move for them to make.”