John Leahy will retire in January and stay for a short transition to help his successor, Eric Schulz, who was named EVP, Chief of Sales, Marketing and Contracts. Leahy is Chief Operating Officer-Customers. During his three-decade long tenure at Airbus, the company moved from a single-digit market share to surpassing Boeing for more than a decade in sales. Leahy spoke with LNC about his retirement.
Nov. 28, 2017, © Leeham Co.: John Leahy was a salesman at Piper Aircraft, a small general aviation aircraft producer when he received a call from a headhunter to join Airbus North America as its top salesman.
Leahy was head of marketing at Piper. With a pilot’s license, he would take various Piper aircraft to conventions or air shows and on sales calls for demonstration.
“It was great fun,” he said. “It was really an enjoyable job.” Leahy said Piper was consolidating everything in Vero Beach (FL) and he wasn’t sure he wanted to move there. He wanted a more direct sales role and accepted a position with Piper in Geneva, Switzerland, as Director of the Eastern Hemisphere. “I felt that was pretty cool.”
Before moving, the headhunter called.
“If you want some international experience, before you go live in Europe five or 10 years, you’ll still be an American working for an American company in Europe, that’s
like military guys who go over there and say they lived three years in Europe,” Leahy says the headhunter told him. “They didn’t live in Europe at all. They lived in an American air base,” the headhunter said.
The headhunter said Leahy should work for a European company if he wanted a European experience.
“I thought that sounded intriguing,” Leahy said. The short-term irony, of course, is that he was hired by a European company, Airbus, working in America—initially in New York City at Rockefeller Center and then in Herndon (VA), a distant suburb of Washington (DC).
That was in January 1985. Leahy worked out of Herndon until the summer of 1994, eventually rising to president of Airbus North America, when he and his family transferred to Airbus headquarters in Toulouse, France, as head of commercial for Airbus Worldwide.
Leahy now holds the title of Chief Operating Officer-Commercial.
“I guess I’m an example of the Peter Principal,” he says, with his typical wry humor. “I can’t get promoted above that. I stayed essentially in the job of commercial for 23 years.”
The positions above that are president and COO or CEO of Airbus or of what used to be known as Airbus Group. These positions were traditionally held by French or German nationals until a few years ago when Tom Williams, a UK citizen of Scotland, was named president and COO of Airbus commercial.
One person close to Leahy once quoted him as saying he held the wrong passport (American) as the reason why he wouldn’t become president.
Leahy’s first deal was selling to Northwest Airlines, which until then had been a solid Boeing customer with a sidetrack to the McDonnell Douglas DC-10-40 (one of two customers for the Pratt & Whitney-powered DC-10.)
Northwest ordered the A320.
Making the pitch to Northwest presented Leahy with a special challenge, he recalls. No carrier in the US had ordered the A320. Breaking precedent was a problem.
Nobody ever lost their job by buying IBM in data processing, Leahy said. “If you bought Boeing, and it didn’t turn out to be right, well, it was Boeing’s fault,” he recalled three decades later. “If you went out on a limb and bought this crazy European airplane and it didn’t turn out, people’s careers would be over at that point in time.”
The safest bet, he said, was always going with Boeing.
“We had to get that turned around. To a lesser degree, we had the same thing with McDonnell Douglas, which was still around. By the time I came over to Toulouse, Douglas was basically a shadow of itself.”
Then Leahy sold the A320 to United Airlines.
“We were probably responsible for the [Boeing] 737NG because a lot of people thought the 737 Classic could outsell the A320,” he said. “At least the guys in Seattle thought that. But when the dyed-in-the-wool, 100% Boeing customer United switched over to the A320, that’s when they panicked and decided they needed to update the 737.”
Boeing offered the 737-400 in the competition. Impartial observers noted that the -400 was slower and shorter-ranged than the A320. Secure in the assumption the Boeing-only operator United wouldn’t stray, the order from Airbus indeed prompted Boeing to redesign the 737 into the Next Generation. The 737-800, the successor to the -400, was given a new wing and 12 more seats than the A320. Generally, it’s agreed that the -800 has a better seat-mile cost than the A320 (before later improvements).
Leahy subsequently sold the A300 to American and Continental airlines.
Selling the A300-600s to American required some innovation. American’s wide-body fleet was principally the DC-10-10/30 and 767-200/ER. Boeing pitched the new 767-300ER against the A300. The CEO, Bob Crandall, was the hard-charging, cost-focused executive at American but the CFO, Jack Pope, and his lieutenant, Gerard Arpey, were tough negotiators.
Pope negotiated walk-away leases for 25 A300-600s, shocking Boeing (and the industry). The deal allowed AA to return the airplanes after a specified period at little or no penalty. Pope then turned around and negotiated walk-aways with Boeing for a similar number of 767-300ERs.
The deals were extremely rare but not unheard of. McDonnell Douglas did five-year walk-aways for American’s first deal for MD-80s, a deal that ultimately led to American buying hundreds of MD-80s.
Before Leahy, Airbus had literally loaned four A300B2 to Eastern Airlines for a test run. This led to an order for what was then a large number of aircraft.
These deals all paid off. American kept the 25 A300s and ordered 10 more.
“It was a pretty cheeky gamble on our part, but we had faith in the airplane. Sure enough, they over the years gave up on the walk-aways. It worked out.”
American also bought a large number of -300ERs.
Airbus was willing to make high-risk deals to gain market share. Not all turned out well. One was with Pan Am.
When Leahy came on board Airbus, Pan Am had ordered the A300 and A310 but the contracts weren’t completed. Leahy wrapped these up.
“The 310s probably kept Pan Am alive longer than they would have stayed alive otherwise,” Leahy said. “At least they could fly internationally across the Atlantic with less than half the operating costs of those old 747-100s.”
Pan Am ordered A320s to replace its aging Boeing 727-200s used to feed its New York and Miami hubs, but neared collapse before taking delivery. Leasing company GPA purchased the contract and began leasing the aircraft to Braniff II. Braniff took delivery of about six before it collapsed. Then the contract and aircraft were assigned to America West Airlines.
“I wasted Christmas to New Year’s in [the law offices for Airbus]. We were helping them sell that contract to [lessor] GPA and America West. We got it done at one minute before midnight on New Year’s Eve.”
America West later went through bankruptcy. Airbus provided some exit financing. AWA later acquired US Airways, also an A320/A330 customer, becoming the largest operator of Airbus aircraft in the world. AWA adopted the US Airways name. It later acquired American Airlines, taking American’s name. American by then ordered some 400 A320 family aircraft to replace its aging MD-80s.
So, it all worked out in the end.
One Leahy deal that didn’t turn out well was selling nine A310-300s to Delta Air Lines after Delta acquired the type with its purchase of Pan Am’s European assets, including airplanes. These also had walk-away provisions. Delta exercised them in a massive cost-cutting program under then-CEO Ron Allen during the 1990-91 airline industry disastrous period in which 40% of the US seating capacity was operating under bankruptcy. Delta avoided following other airlines into Chapter 11 then, but those nine A310s Leahy sold Delta were returned in the process. All the Pan Am Airbuses were disposed of.
Delta would never operate another Airbus aircraft until acquiring Northwest in 2010. It wouldn’t place an order for Airbus until 2013 (for the A321ceo.)
The reason Delta would buy another Airbus aircraft was a controversial set of deals Boeing struck, first with American, then with Continental, Delta and United.
These were, for the time, unprecedented exclusive supplier contracts to eliminate competition and bind the four airlines to buying airplanes in their categories only from Boeing.
Leahy and Airbus were taken by surprise by the first, the American deal.
“I was actually pissed off by the exclusive deal,” Leahy recalled more than 20 years later. (At the time, this was what might be described as a vast understatement, according to those close to Leahy then.)
“That was probably about the beginning of 1994, or late 1993, right when I was beginning to move over here [Toulouse]. I was in a state of shock. I remember [American Airlines officer Gerard] Arpey called me up and said, ‘John, you better think of something to do. Bob’s sitting there with Ron Woodard, who was running Boeing [Commercial] at the time, and they’re cooking up something that’s going to keep you out of competition until both you and I are long retired.”
(That turned out not to be the case. Both Leahy and Arpey outlived the exclusive supplier agreement at Airbus and American.)
“I said, ‘you must be joking. Why would any company eliminate competition going forward?’” Arpey didn’t have an answer, Leahy said.
“We tried to come in, but at this point, basically I think Boeing came to the conclusion that no matter how painful it was, it was better to give the current management anything they wanted to agree for 20 [Boeing] years [for exclusivity]. Because it might be painful now, but over 20 years, [Boeing] will find a way to get it back. Sure enough, they did.”
Boeing went ahead and signed similar 20-year exclusive deals with United, Delta, Continental and Southwest, Leahy said.
The European Union had to review the merger between Boeing and McDonnell Douglas three years later and found the agreements to be illegal. Boeing agreed to abrogate the agreements, but one CEO—Crandall—years later acknowledged he did a side letter agreeing to honor the terms. It’s likely the other airlines did, too.
United didn’t buy an Airbus airplane again until Glenn Tilton was CEO and ordered the A350. Delta stayed true to Boeing until 2013—about 20 years. Continental remained an exclusive Boeing customer and, except for playing with the A350 orders and ultimately upping them to 45, United has remained exclusively Boeing. United is now populated by Continental management, following its acquisition of United.
“We finally broke back into Delta [in 2013],” Leahy said. “I remember we did lose a deal (the A321ceo vs 737-900ER).”
Airbus won the next round for the A321ceo. Delta since reordered the 737-900ER and the A321ceo, buying more than 100 of each. The airline is running a competition between the A321neo and the 737 MAX. A decision is due next month.
FWIW, the European Union threatened to fine the enlarged Boeing Company by up to 10 percent of annual revenue for failing to comply — essentially blocking EU airlines from using Boeing aircraft.
Excellent article and interesting read. I think no one can deny Leahy’s influence on the industry. Flying the 777/787 I have to admit I am a bit Boeing biased, but even I am somewhat shocked reading about Boeing’s exclusivity deals, which in a way reminds me of the current situation with Bombardier: Boeing is trying to push out a superior product with dirty (unfair) tactics. Boeing will obviously not even take note of this type of sentiment. Aside from the Airbus-Bombardier tie up do you think this attitude might backfire on Boeing in the future?
@Nick
According to Boeing, the Boeing Company is apparently rightfully entitled to as large a market share in the LCA business as they held by the early 1980s (i.e. a nearly 80 percent market share). The long-held view in Seattle seems to be that Boeing only lost their dominant position in the market because; 1), the other guy was cheating and 2), that the playing field has not been level since then — never mind that there’s never been anything close to a perfectly competitive, distortion-free market when it comes to LCA manufacturing. In the LCA market, governments have consistenly been subsidising production of their OEMs, then lobbying other governments to buy their planes. The US in particular has often been linking these procurement decisions using strong-arm tactics in their diplomatic relationships with other countries — and who was talking about a “level playing field”?
Nick: I think its all about dirty tactics and unfair deals.
As was pointed out to me, the articles in Das Spiegel are well worth reading.
RR getting fined 800 million for bribes is worth noting as well.
In the end I don’t know if the US firms are better at hiding that or figured out it did not pay after the Lockheed scandal.
My conclusion is that integrity is only for the peasants, everyone else gets to play the game.
There’s only one John Leahy. Godspeed in the next phase of your life.
LNC: “He wanted a more direct sales role and accepted a position with Piper in Geneva, Switzerland.”
So one way or another he was heading for Europe. 🙂
I used to detest Leahy and to love Boeing. Now it’s the other way around.
Having had to deal with aggressive NY personalities like Leahy I don’t like them.
note: I have also dealt with some very nice people from NY, but the bad ones are really a class unto themselves. See current US POTUS.
Its looking like there is good amount of egg on both side of the fence.
In the end its really the company culture that is relevant.
The fact that a brash New Yorker fitted so well, and for so long, in the Airbus cultural environment is a small miracle.
Since day one there is one thing that has been standing out in the Airbus corporate culture: pragmatism. Which is usually an American trait. 🙂
“These were, for the time, unprecedented exclusive supplier contracts to eliminate competition and bind the four airlines to buying airplanes in their categories only from Boeing.”
I remember this very well. I read about it at the time in Aviation Week. It’s the kind of move that slowly, but surely, eroded my faith in Boeing. They played dirty then, and they still do.
Normand: Companies have always done what they could.
If I was Boeing I would do an exclusive if I could pull it off as well.
In my view, its not that sort of thing that is corrosive, its having your hand out for corporate welfare (and then like McNenearny, trying to take Social Security away )
Cowering worker comments show the utter disdain the management has (and tries to hide in most cases) of the workers.
The view is the management is the company and you just replace the parts.
There are companies that do value the workers and try to balance the corporate future , shareholder and the employees as all essential to long term success.
Share buy backs are another ugly aspect. In this day where we are going to try to give scorpion a huge break, the money as we can see does not go back into the economy in a productive manner,
The economy benefits vastly more from a new aircraft with all the employees hired, vendors supplier mfg and the ripple affect goes all the way down to the gas station.
Yes, agree on this. Share buybacks are really distorting the future of a company in the vast majority of the cases.
Look at IBM after 20+ years of financial engineering.
Is Watson all they could innovate really on?
TransWorld: “In my view, its not that sort of thing that is corrosive, its having your hand out for corporate welfare.”
If Boeing can use the American justice system to kill a competitor using easily refutable arguments it is more than corrosive, it is simply corrupted.
The US justice system is a partner in crime for large American corporations.
Normand / Transworld
“If Boeing can use the American justice system to kill a competitor using easily refutable arguments it is more than corrosive, it is simply corrupted.
The US justice system is a partner in crime for large American corporations.”
Well said Normand- this is how I and most of world now view the US. The Boeing senior management is just displaying the type conduct that led directly to the GFC – it does not reflect well on the US and certainly won’t in the long term ‘make America great again’ despite what Trump says.
Of course, luck played a role.
Yet, folks such as John, are true icons. Having helped nursed/steered in his own way such a global company is astonishing.
Perhaps not as celebrated as recent entrepreneurs who built empires seemingly in no time but comparable to me to folks like Bezos… who at the end have been ‘at it’ for close to 25 years now.
It takes time. They are builders. Hat’s off!
I don’t equate a sales man with people who brought a company up from scratch like Mursk.
They are valuable to a company but they are not the company.
No one is the whole company. After 3-5 people, it’s the team that matters.
Sure a leader makes a big difference. But the team makes it happen.
Good luck to Leahy, what a fantastic job he’s done for Airbus. The massive problem Airbus has now is another frenchman on the top board, the french have slowly increased to number of french in top jobs now. The french cannot manage, they are process driven,it’s proven, the only reason Airbus have been so successful is the german precision, the British pragmatism and flexibility, the spanish work ethics and the french ??????? Airbus is going to be a citreon, peugeot company which fails miserably………………….just wait!
A measure of the man is that he did it all surrounded by Frenchmen and as far as I recall he does not speak French.
An aviation great!
Typical American, won’t learn the language of the company he works for.
I always admire Greg Lemond (sp) he raced in Europe and the Tour De France was the star event and he understood that learning French was a key part of being part of that community.
Leahy reminds me more of Lance Armstrong.
That thought crossed my mind… but i was too shy too say it. I learned my wife’s language (German) out of respect/interest (love? :-))
Europe is better equipped this way. Will it matter to them?
Seems share buybacks are more in vogue.
Looks like the French discovered some other truths behind the GM managed (German too) Opel?) and are asking 500M$ back. Jan/Andrew? What gives?? 🙂
I suspect he at least speak passable French
Jan/Andrew,
One day, you’ll miss the French: e.g., the Chinese are at our doorsteps. They have in fact already started to enter our homes. Look around…for the homes contain what they did already build. This being what we did not build. See where what we buy every year comes from? (i love though the euphemism ‘designed in California’… history tells us that where it’s made is where the puck’s going).
Wait a few more years for additional shocks (coming probably even sooner than we thought given how well organized we are during this 4 years cycle).
You’ll love the French then.
Good luck to AB. It takes a team to achieve great things. I root for the “newbie”.
@ivorycoast:
“Good luck to AB….I root for the “newbie”
Then U are rooting for the wrong team. Airbus ceased to qualify as a “newbie” in the mainline commercial aircraft(i.e. 100seats or more) industry over a decade ago when 380 entered service(i.e. a product line as complete as Boeing’s), 320Ceo family achieved or exceeded 737NG family in terms of both mkt share in backlog+deliveries, more 330/340 delivered than 777(despite both had EIS within about 2yrs of each other), etc.
To root for a true newbie in the mainline aircraft mkt today, U need to be standing behind either Comac, BBD or EMB….even Irkut don’t qualify as the Russians hv been in it since the Soviet era.
Yes . If Embraer decided to set up a final assembly line for the Russian MC-21/Yak 242, that would be another shockwave. Out do Airbus at their own game
Ivorycoast:
As much as we may grouse about EU, France and Germany etc, at least a lot of us understand that they are democracies and we have vastly more in common with them than China or Russia.
We may compete, we do not want to destroy each other.
Granted the POTUS does not, but then as quote by Tillerson and never really denied, he is a moron.
@jan collar
The British did not want to join Airbus as an equal parter in 1969, as it was then offered to them by France and Germany, because they thought that a French-led consortium would never work. 🙂
But the French were wise enough to let a German run production and an American to look after sales. They might not be able to manage but they are smart.
Anyway, the French may have their faults but look what they did with the Ariane project. Here is what Arthur Reed, a British of course, had to say about this project in 1972: “There has been little point in Europe tinkering with space boosters.” 🙂
They also have an incredibly well managed nuclear programme despite all the problems associated with this technology. Their TGV system is also well managed and works better than fine.
CERN is another French initiative. A very successful European organization that beat the Americans at their own game: particle physics.
What made France so successful on large technology projects is the will, the determination and the vision, which were all lacking in Britain in the 70s.
And tell me my dear Jan, would you say the F-35 is a well managed project? Is it an example that should be followed by France? Unless you prefer to discuss the Dreamliner saga? 😉
In the 50s the French asked their European counterparts to form one big country that could become the United-States of Europe. Then in the 60s they asked them again to form one big aircraft company called Airbus. And yet again in the 70s they asked them to form a European NASA based on a European booster.
The French might not be very good managers but they managed to do quite well on a variety of large-scale French-led initiatives.
French bashing, just like American bashing, is a sport practiced by people who envy them and are jealous of their accomplishments. And I am pretty good myself at that sport with both of them. 🙂
‘Twas ever thus. “You are not European if you do not speak and buy French, m’sieur…”
Given the two countries’ (not-to-say aerospace industries’) tireless, protectionist self-promotion and resistance to importation, ‘Flight International’ many years ago carried a feature article asking: “What’s American for Fait a l’Etranger?”
I well remember airline delegate reaction at the 1992 IATA agm in Montreal when Air France ceo Bernard Attali explained his speech would be in French, “the international language of civil aviation” — he was in Quebec, after all. Delegates cheered the following speaker, Otto Loepfe from Swissair, who began: “And I will speak in English, the international language of civil aviation…”
But we still await, I think, President Macron declaring (en Francais, of course): “La belle France first, la belle France only, la belle France always…”, whether or not standing at an FAL in Toulouse.
You understand that Britain is leaving Europe, right? They are the only ones.
They speak some form of (old?archaic?) English.
Our English vernaculars are winning worldwide. Not theirs.
Of course, ethnically, we can be a bit hard to understand sometimes for the high class in London.
Then again they fly in Dassault private jets.
Air France’s management has always been very found of Boeing products and they only bought something from Airbus when they were told to do so. Today they proudly fly the Dreamliner and they have a vey well balanced fleet. How long did it take for British Airways to buy from Airbus?
The situation was similar in Britain until the Marché Commun was created and then something terrible happened: the British turned their back on the Europeans and decided to deal with the Americans instead. Which meant abandoning the Rolls-Royce RB-207 for the Airbus A300 and pushing the development of the RB-211 for the Lockheed L-1011. Their tergiversations around Airbus was just a rehearsal for Brexit, and that was before they had even joined Europe!
France has always been pro-Europe as long as it served their interests. And most of the time it certainly did. On the other side of the Channel Britain was always anti-Europe and pro-American because they thought it would better serve their interests. And most of the time it never did.
Once BA had experience of flying and maintaining the A320 – inherited in the British Caledonian acquisition – alongside the 737 acquired 10+ years previously, it bought some more and today operates 100+ (in addition to a dozen A380s and with ten A350s on order). I think we can take it that France is not alone in being “pro-Europe as long as it served their interests…” It’s not clear whether your references to Britain are always to the government, the people, the airlines, or the aircraft manufacturers – or a mix. Certainly the UK aerospace industry suffered from being required to build aircraft to BEA (Trident) and BOAC (VC10) specification rather than to broader market requirements, and now must make do with producing every Airbus wing…
I suppose he must have been at Lock Haven (PA) to have declined the Florida move… Is there a second part with his reflections on selling Airbus elsewhere than just in the U.S. (please)?
I guess he was afraid of crocodiles. But today there are only a few left and the biggest specimens are to be found in Chicago.
Ah, our reptilian Overlords 🙂
No, that is the Republicans!
An excellent story on J.Leahy and I’m particularly intrigued by the detailed recounting of the sales history of him(and also Airbus by default) in the U.S. mkt.
I never expected the Pan Am deal for 320 x16 which looked really bad for Leahy/Airbus circa 1990 was somehow connected to the 320 family x492(in service plus on firm backlog) @ AA today thru so many twists & turns over 3 decades.
It reminded me of the Chinese term for crisis is consist of 2 Chinese characters:
Danger and Opportunity
Interesting! Now we want Mrs. Leahy’s site of the story.. that would no doubt be a sobering scoop 🙂
Obviously Leahy faced a US market that was far from from a free market economy. Other things were more important.
Obviously the rest of the world was big enough to stear Airbus towards the strong position it in now.
Loved Dubai, everybody (Reuters, Seeking Alpha, Bloomberg) dancing around the fire on how Airbus is going down & Boeing taking over, EK 787-10 transformational deal, Airbus management fleeing the site etc. etc. Then John calls together a small press conference on day 4.. they should have known after 30 yrs..
https://www.google.nl/search?q=Boeing+beats+airbus+dubai+787-10&rlz=1C1GCEA_enNL772NL772&oq=Boeing+beats+airbus+dubai+787-10&aqs=chrome..69i57.8270j0j7&sourceid=chrome&ie=UTF-8
I think its being forgotten that a good part of early Airbus success was Asia with the A300 and the lack of regulations that allowed them to fly long distance flights over water with twin engines.
@TransWorld:
“I think its being forgotten…”
I don’t think so. I think this Leehamnews.com story is about J.Leahy and naturally, its focus would be on how he got connected with Airbus @ the beginning and his early role+achievements for Airbus which were specifically the N.American mkt.
“…a good part of early Airbus success was Asia with the A300..”
Very true(but more so in E.Asia). But early success of that product in that region during the late 70s & 80s had nothing to do with J.Leahy.
“…the lack of regulations that allowed them to fly long distance flights over water with twin engines.”
Absolutely untrue. In terms of rules re twin-engine ops over water, Asia-Pcf regulatory regimes hv always been as strict as FAA or EASA(In fact, many rules are often a mirror image/copy of the FAA/EASA version).
In a nutshell , the main reason why A300 is legal on so many routes within E.Asia is geography, not lack of regulations. On all routes/airways in E.Asia where A300 was actually deployed, a suitable diversion(i.e. airfield that can accommodate ICAO Cat D types) is always available within 60mins which is perfectly legal even under FAA or EASA regime. In fact, if U look @ a map of E.Asia, major airports are dotted all along the main airways from mainland Japan/S.Korea in the N.East, onto Okinawa/Taiwan in the middle within 2hrs, then onto Hong Kong/Philippines within 2hrs and finally reaching Borneo Malaysia/Thailand in S.E.Asia also within 2hrs.
Entirely true,thanks for correcting TWs misconceptions.
Looks like part I of the interview. Funniest stories of John’s career were always coming from China and India. Used to hear a lot of them while at Airbus.
John Leahy is to Airbus what Murray Walker is to Formula One, he will be surely missed especially his broadside shots at Boeing. It would be great if he started a blog to keep us entertained with his views of future orders and aircraft types and provide more insights from his career at Airbus.
Leahy, your a legend!
I always thought that the term he coined for the KC46 was ugly.
It detonated an unsafe aircraft configuration .
I don’t think Boeing ever said any Airbus aircraft was unsafe.
The obviously disagreed on how to go about controlling them
“I always thought that the term he coined for the KC46 was ugly.”
What was that, exactly?
AFAIK, it was Northrop Grumman and its supporters that labeled the KC-767 the “Frankentanker,” not John Leahy.
They’ve both been at it, although very gently. Airbus had the 4 engines 4 long haul adverts and you can buy alsorts of “if it’s not Boeing I’m not going” mugs and caps etc from the Boeing website.The engine makers go really easy on each other, knowing that it’s their turn to have a problem next time.
A fascinating article. Although I believe Scott is reasonably unbiased, Leahy is not. It is appropriate to remember that this was a one-sided story, provided by a salesman-storyteller. He has been a master at his trade, which many could learn from. I’ve always been a proponent of placing an airplane or two at certain airlines to try out, like loss-leaders at a grocery store. A counterpoint to Leahy’s biased view of himself by someone like Phil Condit would be interesting. Mulally is also a good storyteller, and could provide an interesting point of view.
“A counterpoint to Leahy’s biased view of himself by someone like Phil Condit would be interesting.”
Phil Condit is the best salesman of the two: He sold Boeing to McDonnell-Douglas!
Once BA had experience of flying and maintaining the A320 – inherited in the British Caledonian acquisition – alongside the 737 acquired 10+ years previously, it bought some more and today operates 100+ (in addition to a dozen A380s and with ten A350s on order). I think we can take it that France is not alone in being “pro-Europe as long as it served their interests…” It’s not clear whether your references to Britain are always to the government, the people, the airlines, or the aircraft manufacturers – or a mix. Certainly the UK aerospace industry suffered from being required to build aircraft to BEA (Trident) and BOAC (VC10) specification rather than to broader market requirements, and now must make do with producing every Airbus wing…
@Pundit:
“…the UK aerospace industry suffered…and now must make do with producing every Airbus wing…”
Plus every wing for the CSeries and of course, every Trent turbofan found on many 380s, many 330CEOs, all 330NEOs, all 350s and many 787s plus…
Realistically, only 2 nations on earth are still designing+manufacturing turbofans for all widebody aircrafts. The U.K. is 1 of them while no one else in Europe has a remotely similar level of propulsion tech capability. IMHO, that’s hardly an aerospace industry simply making do with whatever….
I’ve heard it characterised as McDD buying Boeing with Boeing’s money…
That is exactly what I was referring to. It’s quite a feat and it makes Leahy look like an amateur! 🙂
If Alan Mulally were still in charge of Ford while Bombardier was offering itself up for sale, I wonder if he would’ve taken them up on the offer that Airbus eventually got.
I’m thinking you mean Boeing not Ford?
I did mean Ford. I don’t know if Alan Mulally would’ve been interested, let alone been able to convince the Ford family to go along, but going with a global non-aerospace industrial giant led by the former head of Boeing’s commercial division could’ve been more appealing than being absorbed into one of the existing duopolists, from Bombardier’s point of view. Mulally strikes me as someone who likes a challenge, and he might’ve relished taking on his former company while armed with the most modern narrow body aircraft.
Please note that Ford is no longer in the airplane business. 🙂
Joke aside, apparently Boeing received the same offer and they turned it down. An ill advised move that has all the characteristics of the NIH syndrome.
https://en.wikipedia.org/wiki/Ford_Trimotor
Still William Bushnell Stout, designer of the Ford Trimotor leveraged all the structural principles from Hugo Junkers.
https://en.wikipedia.org/wiki/Ford_Trimotor#Design_and_development
Boeing is the 450 pound gorilla here. I concur. But the other 450 pound gorilla is LUV better known as Southwest Airlines. We must look at cause and effect in this whole CSeries saga. What happened before Boeing sic the US Government on Bombardier? Think, Delta announced they would use the CSeries on routes in direct competition with Southwest. LUV said to Boeing: “If I’m going to buy those obese 50 year old 737s you better do something about and quick!” Rather than deal with NIH, we get to where we’re at today.
Leahy shows this British kind of sardonic self reflection.
Fits him in with Airbus and is completely absent in people visible from Boeing. Imagine Randy Boeing stepping back from prissy self gloss for once. will never happen.
@Pundit
“It’s not clear whether your references to Britain are always to the government, the people, the airlines, or the aircraft manufacturers – or a mix.”
It’s a mix. Labour blames the Tories and in turn they blame Labour. But I will be frank with you Pundit, I don’t think there were many people in the UK that had any respect for the French at the time. Condescendance was rather rampant, and the Brits had a boundless sense of entitlement in those days. The Empire may have been dying but the sentiment was still very much alive.
So in the 60s the UK had an Empire to restructure and their House was not in order. Therefore they agreed to Concorde under one specific condition: that no single member would be allowed to pull out without the consent of the other. The French obliged.
But when the UK needed money to support other equally important programmes they wanted to terminate their participation and the French refused. But UK needed to support Rolls-Royce as well. And also the A300 competitor: the BAC Three-Eleven. And several military projects along with that. And this was all happening when Airbus was insistently knocking at the door.
In those days the UK support was more than 50% on any major aerospace project. And all of these were not very successful commercially, except perhaps for the BAC 1-11, which faired better than the others.
They had to choose between two horses: The United-States of Europe or the United-States of America. They bet on the wrong one. And they take no lessons from History for they are about to repeat the same mistake.
I’m afraid that’s correct. It seems Germany, France & Benelux have synchronized their clocks & time is running out for the UK. UK(?) or should we say eldery + lower educated half of England except London. And no, this is not an opinion but a observation.
https://stv.tv/news/politics/1397942-scots-support-for-staying-in-eu-has-risen-poll-suggests/
http://www.independent.co.uk/news/uk/politics/brexit-northern-ireland-border-irish-customs-union-ports-move-remain-charles-tannock-a8082656.html
http://www.marketoracle.co.uk/images/2016/July/brexit-demographics-1.jpg
Time is definitely running out and the EU is pushing the throttle.
Error alert:
Northwest Airlines in fact flew Douglas DC-9s. (Recall it was before the B737 flew in competition with it.)
Earlier NWA flew Martin 202, L188, and of course Douglas prop airliners (Boeing not having competitive airliners in those days, though NWA lost a Boeing Stratocruiser on takoff out of SEA in 1956).
I believe NWA flew DC-9s only after the Republic merger. Before then, it was 727-100s/200s.