April 4, 2016, © Leeham Co.: Boeing should forget about competing with Airbus for market share.
The Airbus A320neo. Airbus has won the single-aisle battle between the neo and Boeing 737 MAX. Boeing needs to refocus its goal. Photo via Google images.
Airbus already has won the neo/MAX battle. This is a battleground Boeing will not retake for the lives of these airplanes.
Airbus has led Boeing in wide-body, passenger airplane sales for most of the past several years. (Boeing smashes Airbus in wide-body cargo aircraft sales.) This sector will remain competitive.
Instead, Boeing should concentrate on profit margin and roll the dice on a clean-sheet, new single-aisle airplane as its best hope of recovering the dominance it long held over Airbus.
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Category: Airbus, Boeing, Premium
Tags: 737 MAX, 737-7, 737-9, 777X, A320NEO, A321NEO, A350, Airbus, Boeing, Dennis Muilenburg, Greg Smith, Jon Ostrower, Ray Conner
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