Strategically speaking, why American Airlines?

Update, 11:30am PDT July 25: The Ft. Worth Star-Telegram summarizes the delivery schedule of the huge AA order. Of particular note: AA doesn’t receive its first 737RE until 2018. This raises the question: is the EIS of the 737RE not until 2018? Or is AA truly not the “launch operator” of the 737RE (we wonder what a certain UK person would have to say about this)?

Original Post:

Wells Fargo issued a note today in which one small segment said:

“One curiosity about Airbus’s and Boeing’s aggressive marketing campaigns to replace AA’s narrow-bodies is the extent to which the manufacturers appear to have cut deals for one of the least profitable airlines in the world.

“We understand the “strategic” importance of AA, but according to consensus estimates AA is not expected to generate any profit until after 2013. Meanwhile, healthier airlines (see Delta, Ryanair, and Southwest above) are also looking at major re-fleeting plans and no doubt will pursue comparably attractive pricing and financing terms.”

The conventional wisdom is that Airbus wanted to penetrate American and brake the Boeing exclusivity, and this is certainly true. We have a broader take.

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$30m for the Airbus, Boeing at American: Wells Fargo

Update, July 26: Wells Fargo issued this update today:

American Airlines Pricing Update. On July 26 we heard from American Airlines regarding our calculation that the average price it is paying for reengined A320s and 737s is around $30M (ex-escalation: $27M). We now understand that the airline’s $10.3B projected Q3-ending purchase commitment balance excludes the 100 re-engined 737s but includes pre-delivery deposits (PDPs) for 230 aircraft (100 737NGs + 130 A320s) to be leased. Based on this new information, we can estimate an A320neo unit purchase price based on an assumed PDP level. Assuming a 20% PDP rate, the estimated implied unit price per new A320neo would be $40M (ex-escalation: $35M). Assuming a 30% PDP rate, the estimated implied price would be $35M (ex-escalation: $31M).

Original Post:

We were traveling last week and didn’t pick up on this-but here’s what Commercial Aviation Online reported about the purchase price of the Airbus and Boeing orders by American Airlines.

This is entirely consistent with the pricing we heard in advance of the deal.

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For Boeing: when one door closes, another door opens

There’s a saying that when one door closes on an opportunity, another door opens. This is the case with Boeing’s decision to proceed with a 737 re-engine. We first wrote about this in a previous post. Max-Kinglsey Jones of Airline Business picked up the theme in his recent blog.

There’s no question Boeing’s march down the path to re-engining was driven by Airbus, it was embarrassing and it was messy. Having said that, the re-engine frees resources and money to concentrate on getting the 787-9 right, launching the 787-10 and deciding what to do with the 777-300ER to meet the competition of the re-defined A350-1000.

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McBoeing, 787’s insidious impact overwhelm product strategy

McBoeing is alive and well in Seattle.

“McBoeing” is the derisive moniker given the combined Boeing-McDonnell Douglas merger of 1997 in which legacy Boeing personnel say MDC bought Boeing with Boeing’s money. Key positions in Boeing’s C-level suite were assumed by McDonnell Douglas officers despite the weak market position MDC had reached–just 7% of the commercial airplane business and a declining defense side.

In what turned out to be the most notorious placements, MDC’s CEO Harry Stonecipher became Boeing’s COO and widely was perceived to overwhelm a weak Phil Condit, Boeing’s CEO. Mike Sears, later of KC-767-Darleen Drunyan tanker infamy, moved from MDC to become Boeing’s CFO.

John McDonnell and Stonecipher, the largest shareholders in Boeing after the merger, went on the Board of Directors and formed a powerhouse team. They and directors allied with them dominated the Board.

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American Airlines order after-thoughts

It will take a while to absorb all the information that’s been released on the massive AA deal with Airbus and Boeing, and to learn data yet to come, but here are some initial thoughts:

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American press conference on huge order

Running comments from the American Airlines press conference:

Tom Horton

  • Today is a transformational day for American.
  • American’s order presentation, 19 page PDF: AMR Aircraft
  • With this plan we are jumping to the front of the line and will be ahead of our peers.
  • We will have the youngest fleet of our peers.
  • We will lower our costs with this modern fleet.

American orders: Airbus, 260; Boeing, 200

American Airlines this morning announced its blockbusting order that has been the subject of international intrigue since the Paris Air Show. The order is comprised of:

  • 260 A320 family airplanes from Airbus plus 365, with conversions rights within the family;
  •  100 737NGs and 100 737REs from Boeing and 100 options; and
  • Engines from CFM for the 737RE; the press release is silent on the engine selection for the NEO; Airbus tells us the engine is to be determined.

Here is the press release.

Dominic Gates of The Seattle Times has this story about the last-minute flurry of activity by Boeing to save the day.

There are a couple of interesting references in the Gates article:

  • We had reported Monday that Boeing’s timeline for the New Small Airplane was moving to the right to the 2020-2025 decade, being closer to 2020. On Tuesday we reported that this date is 2021. Gates reports 2022 and that this is just a “placeholder” date, which could move to the right.
  • The 737RE was characterized as a ‘paper’ airplane. Indeed, we have learned that Boeing is still massaging design details. It remains to be decided if Boeing will go with a 70-inch fan that will require more work statement for the airframe, including changes to the nose gear, or if it will go with a 66-inch fan that will eliminate the need for nose gear modifications, reduce the R&D costs but will trade off fuel efficiency slightly and be noisier than the 70-inch fan.

American’s order, as we see it

  • Note: It’s impossible to keep up with the changing and leaking information. Just do a Google News search for the latest.

The situation today remains fluid and often contradictory. News stories, and our own information, agree that a split order is coming from American with Airbus and Boeing but contradictory information is flying about as to which company comes out with the majority of the orders.

But here’s the outcome, as we see it:

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American to announce big order Wednesday

Flightblogger confirms American will announce a big single-aisle order Wednesday.

We understand it will be a split between Airbus and Boeing. We think we have a basic understanding of the broad details but not yet solid enough to go into print. We’re working on it.

Wednesday is also American’s 2Q earnings call. The announcement is expected before the call, so expect lots of conversation on the call. The webcast information is here.

 

 

 

737RE in 2017, NSA in 2021

In the rapidly changing situation at Boeing over the future of the 737 class of aircraft, it appears almost certain that Boeing will move forward with a re-engine of the 737 and follow it with the New Small Airplane a short time later, under the current thinking.

We reported the possibility Boeing may do both June 15, becoming the first outlet to do so. This posting explains the rationale. Boeing recognizes that the 737 must be replaced, regardless of the re-engining.

Whereas the prospective EIS of the NSA was 2019-2020, we now have learned 2021 would be the new target date. We reported yesterday the NSA had moved from 2019-2020 to the 2020-2025 period but “closer” to 2020.

The 737RE EIS is now targeted for 2017. Fuel burn target is the A320neo minus a couple of percentage points. As we reported this week in another post today, Boeing figures the all-in cash cost gives the 737RE an 8% advantage over the A320neo.