With Airbus about to undergo a sea change with the retirement of John Leahy, its COO-Customer who for decades has been its top salesman, Boeing will try to return to a sustained sales leadership position that it lost a decade ago under the hard-driving Leahy.
Boeing’s rare air show win was about more than just the 737 MAX 10.
Commercial acceptance of the MAX 10 was greater than anticipated.
Development of the “797” appears to be increasingly likely.
Airbus’ public response that it has the Middle of the Market covered falls short.