The A320neo Plus concepts have been around for a few years.
The idea that Airbus has conceived a new single-aisle airplane is not new, either. It’s shown open-rotor and futuristic design concepts at air shows, conferences and earnings meetings for years (as has Boeing).
Although not mentioned in the Bloomberg article, a new wide-body airliner is also something Airbus conceived as a possible response to the Boeing New Midmarket Airplane—this isn’t new, either.
What is new is the prospect of an A350neo. The airplane has been in service only a few years, but if one stops and thinks about it, a neo is already a logical progression.