Leeham News and Analysis
There's more to real news than a news release.
Leeham News and Analysis
- Teamsters, Boeing have a new contract April 29, 2025
- Boeing wants to remarket China’s airplanes. It’s costly and time consuming. April 28, 2025
- Bjorn’s Corner: Air Transport’s route to 2050. Part 19. April 25, 2025
- How good is the C929? Part 2. April 24, 2025
- Boeing First Quarter Results Update: China is 10% of the backlog, with 500 in “Unidentified” April 24, 2025
Odds and Ends: ANA to be battle royale; Boeing’s top salesman; Delta and the A380
All Nippon Airways Wide-Body Battle: Having lost a bombshell order to Airbus at Japan Airlines, the focus in Japan now turns to ANA, reports Reuters. Will Boeing shift work from Japan? Reuters has this story.
Boeing’s Top Salesman: Jon Ostrower has a very interesting and candid story about Boeing’s top airplane salesman, John Wojick, and the 787 program. Via Google News in a new Wall Street Journal format, it looks like it’s not behind the paywall.
Delta and the A380: Delta Air Lines flies the Boeing 747-400 but it doesn’t look like it will fly the Airbus A380. See this story by Motley Fool.
Backstory on the JAL deal from Bloomberg; ‘Boeing blew JAL, others’ says Aboulafia
Japan Airlines deal: Two items of note came across our desk concerning the Japan Airlines’ order from Airbus for the A350-900/1000. The first is from Bloomberg, which has an interview with Airbus CEO Fabrice Bregier. Lots of speculation exists that JAL ordered the A350 because of the problems with the Boeing 787. While this may have played a role at some level, Bloomberg reports that Bregier began his efforts prior to the JAL 787 fire in January.
The other is the October newsletter from Richard Aboulafia of The Teal Group that takes Boeing to task for essentially blowing the opportunity to retain JAL’s business for the 787-10 and/or the 777X. At this writing, Aboulafia hasn’t uploaded his newsletter to his website (so keep checking). In a nutshell, Aboulafia raps Boeing management for dithering on both airplanes. Had Boeing authorized the 777X six months ago, Aboulafia writes, Boeing could have kept IAG (British Airways) and if launched in 2012, Cathay Pacific could have been kept.
Aboulafia also predicts JAL’s rival, ANA, will buy the A350. Otherwise it will be at a competitive disadvantage, he writes. The newsletter is quite harsh.
Latest twin-aisle orders shift market share; Plus Odds and Ends
The flurry of orders in September and this month from Lufthansa Airlines and Japan Air Lines tightens the wide body race between Airbus and Boeing.
Airbus and JAL on Monday announced a firm order for 31 A350s and options for 25 more. Last month, Lufthansa announced a firm order for 34 777-9Xs and 25 A350-900s.
Sources: Airbus and Boeing
Airbus traditionally has significantly trailed Boeing in the twin-aisle sector, but so far this year the race is running about even through September. The Lufthansa orders for the Boeing 777-9X and the Airbus A350-900, announced in September, are not reflected yet, nor is the Japan Air Lines order for A350-900s and -1000s. None of these orders has been booked yet by either OEM. Airbus would take the lead.
Airbus breakthrough: Japan Airlines orders 31 firm+25 option A350-900s/1000s
Airbus scored a big breakthrough October 7 (Tokyo time) when Japan Airlines announced an order for 18 A350-900s, 13 -1000s and options for 25 more.
This is a huge win for Airbus and a big blow to Boeing’s decades-long wide-body monopoly in Japan.
*******************************************************************
Update, 06:15 am PDT: Here are a couple of stories about the order.
Reuters: Airbus clinches landmark deal.
CNBC: Deal shows loyalty fading fast
Reuters: Airbus sees JAL deal spurring R&D in Japan
AP via Seattle Times: JAL says deal unrelated to 787 woes
Reuters, 0800 PDT: 787 woes did contribute to JAL Airbus purchase, says Boeing exec
********************************************************************
JAL, and its rival, All Nippon Airways, had been reported nearly a year ago giving serious thought to ordering the A350 as a way to diversify its reliance on The Boeing Co., long the exclusive supplier for wide-body aircraft at the two carriers.
The lengthy delays for the 787, followed by the 3 1/2 month grounding earlier this year, are widely believed to be behind the consideration to buy the A350. John Leahy, COO-Customers, told us in advance of the Paris Air Show that he did not expect orders to be announced at the international event (and they weren’t) but he hoped to conclude something before the end of the year.
Boeing has a deep relationship with Japan and its international carriers. Japan provided around US$2bn in financing to the so-called Japanese Heavies to help fund their participation in the 787. It was suggested, but never confirmed, that Boeing might build the 777X wings in Japan to snare orders and keep Airbus from winning an A350 deal.
Relationships mean everything in Japan, and the strong one between Boeing, the government and the airlines combined to make Airbus a miniscule player there. Fear of offending the Japanese is why Airbus and the European Union didn’t include the government’s funding of the Heavies for the 787 in the bitter international trade dispute between the EU and the United States.
Airline Passenger Experience: PEDs, in-flight entertainment, expanding services
Stowage and Retention of PEDs: The US government shutdown will delay rules from the Federal Aviation Administration on the trend toward allowing gate-to-gate use of Personal Entertainment Devices, or PEDs. A special FAA committee sent its recommendations to the FAA on Sept. 30, the day before government operations ground to a halt for non-essential services due to the budget impasse in Congress.
The possibility of allowing expansion of the use of PEDs came up at the Aircraft Interiors Expo-US organized by Reed Exhibitions (Flight Global). We attended on behalf of APEX, the Airline Passenger Experience magazine, and filed several stories with APEX.
Here is one on the PED issue, and the factors that must be considered for the stowage and, more importantly, retention of PEDs. What’s the difference? Stowage is just that. Retention is keeping the PED where it is stowed in the event of an emergency (aka, crash) so the PEDs don’t become flying objects.
Embedded IFE or Bring Your Own? With the proliferation of Bring Your Own Devices (BYOD), the question arises: how long will airlines continue to embed in-flight entertainment systems, and how long with OEMs provide them?
This was one of the questions raised at the Aircraft Interiors Expo in Seattle this week. Here is a story on the subject we did for APEX magazine. Don’t look for embedded IFE to disappear any time soon, and not for reasons you would think.
Expanding passenger experience: Airlines are trying to alter the in-cabin passenger experience (not always for the better, in our view, but we digress). It’s not that easy, given regulations, different vendors and more. Industry experts answered questions about the challenges of integrating in-flight entertainment systems into aircraft. The event was the Aircraft Interiors Expo-US by Reed Publishing. We recorded a couple of short segments that give the flavor of the challenges.
http://www.youtube.com/watch?v=Kv0tvZCX6Aw
L to R: Jose Pavida, VP Engineering, TIMCO; Zuzana Hrnkova, Head of Aircraft Interiors Marketing, Airbus; Alan Wan, Product Manager, Thales; Sage Secimis, Electrical Engineering Manager, Northwest Aerospace Technologies.
http://www.youtube.com/watch?v=ItpYCdmwyb4
Recordings by Scott Hamilton
United’s new effort for airline passenger exerience comfort
United Airlines announced it is adopting a new seat in coach to improve the passenger experience.
Its press release is here.
UAL’s overview:
The new design includes:
- Bold elements, such as multi-tonal leather seat covers, distinctive double-stitch patterns, sculpted contouring and a new United-branded tag
- More ergonomic and supportive cushioning and additional seat-back storage space in United Economy Plus and United Economy
- Technology that makes the seats more environmentally friendly by reducing seat weight and volume, contributing to less fuel burn
We’re impressed.
Ultra Long Range Airplane market will limit 777-8 sales
A limited global market for Ultra Long Range Airplanes (ULRA) will limit sales of the Boeing 777-8.
The Boeing Board of Directors is expected to green-light the 777X program this month, with two versions of the airplane: the 350-passenger 777-8 and the 406-passenger 777-9. The 777-8 will have a range of about 9,400nm and the -9 a range about 1,000nm less.
The 777-8, an Ultra-Long Range Aircraft, is known within the industry as “Tim Clark’s airplane.” Clark is the president of Emirates Airlines and for years has been urging Airbus and Boeing to develop a plane with ultra-long range that can fly from Dubai to Los Angeles with a full payload. The absence of this ability is one reason why he has not purchased the 747-8I.
Reaction to the 777-8X in customer meetings sponsored by Boeing has been tepid. The 777-8X has been viewed as a niche airplane that will not compete effectively against the Airbus A350-1000, which nominally carriers 350 passengers but has a range of about 8,400nm.
Customer reaction, we are told by some of those in attendance at these meetings, has been that the 8X is a highly niche aircraft that will be needed on only 5% of the world’s routes. It will be too heavy and too costly for most operations, and uncompetitive with the A350-1000.
Inslee proposes extending 787 tax credits for 777X, but they were ruled illegal in WTO case
Washington Gov. Jay Inslee has proposed extending the state tax credits to Boeing as an incentive to land the assembly of the 777X.
The Puget Sound Business Journal has this report.
The Seattle Times is a bit more detailed.
Here is the Governor’s speech (17 pages) with the details.
Inslee predicted quick approval by the State Legislature, which returns to session in January.
The tax breaks were those granted to Boeing to land the assembly of what was then known as the 7E7, later renamed the 787.
There is one little issue, however. The 787 tax breaks were found to be illegal under World Trade Organization rules in the highly contentious international trade dispute between Airbus (the European Union) and Boeing (the US Trade Representative) over illegal subsidies.
The WTO found Airbus and Boeing each received illegal subsidies or tax breaks, and Boeing’s from Washington State were among those found to be illegal.
The US and EU each appealed the respective WTO rulings.
We asked the director of the Governor’s Office of Aerospace about this. His reply:
“The case is still being adjudicated and they are still in effect. Until something changes, the industry is still benefiting.”