Subscription Required

Introduction

June 26, 2017, © Leeham Co.: One air show doesn’t make a trend, but the Paris event and other signs before it draw one inescapable conclusion: Boeing has momentum.

With Airbus about to undergo a sea change with the retirement of John Leahy, its COO-Customer who for decades has been its top salesman, Boeing will try to return to a sustained sales leadership position that it lost a decade ago under the hard-driving Leahy.

Summary

• Boeing’s rare air show win was about more than just the 737 MAX 10.
• Commercial acceptance of the MAX 10 was greater than anticipated.
• Development of the “797” appears to be increasingly likely.
• Airbus’ public response that it has the Middle of the Market covered falls short.
• New blood at Boeing is important.