Looking ahead for 2020 and 2030 decades: Embraer

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Fourth in a series.

By Bjorn Fehrm

Introduction

July 8, 2020, © Leeham News: All airliner OEMs have a disastrous 2020, but for Embraer, the year has been even worse. After spending a year and over $200m to carve out the Commercial Aviation division to merge it into Boeing, the Joint Venture Agreement (JV) was stopped by Boeing at the last moment.

The Executive Jets and Defense side were not affected, but now Embraer was organized as two companies instead of one. The company must now re-merge the organizations to save costs in a COVID-19 environment where limiting cash outflow, and lowering costs are necessary for survival. At the same time, it’s arch-rival on the world market, Airbus A220 has gone from strength to strength through basket selling with the popular A320.

How does Embraer come back from the Boeing pass up and regroup in a regional market that is no longer a fight of equals? Embraer competes with Airbus that in 2019 was 11 times larger in airliner deliveries and 29 times in airliner revenue.

Only in the below 100 seat market is it saved from the giant, who doesn’t have a model in the segment. And it seems the below 100 seat competitor, Mitsubishi, might fold its entry.

Summary
  • The botched JV with Boeing came at the worst possible moment for Embraer, just when the COVID-19 pandemic stopped airliner deliveries.
  • The planned JV had held back sales and deliveries, waiting for the JV to complete.
  • In addition, it cost Embraer $200m, pushing it into the red for 2019.
  • Embraer must now find another fix to the Airbus problem while wrestling with a worldwide COVID crisis.
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Mitsubishi ends 2019 with ~500 commitments for SpaceJet

By Scott Hamilton
Jan. 22, 2020, © Leeham News: Mitsubishi Aircraft Corp. (MITAC) ended 2019 with 495 commitments for the M100 SpaceJets from multiple continents, LNA learned.

All but 100 from US regional carrier Mesa Airlines are unidentified.

Mesa announced a commitment for 50 firm orders and 50 options in September at the US Regional Airline Assn. annual meeting in Nashville.

MITAC wouldn’t comment, but LNA understands that commitments come from North America and Europe. It’s unclear if additional commitments are from Asia.

Japan’s ANA and Japan Air Lines are launch customers for the M90 SpaceJet, previously called the MRJ90. This model was rebranded in June at the Paris Air Show when the M100 SpaceJet program was launched.

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Europe’s Regional airlines meet in Antibes, Cotes d’Azur.

By Bjorn Fehrm 

October 9, 2018, ©. Leeham News, Antibes France: The European Airlines Association, ERA, gathered 44 of its 51 member airlines in Antibes France, today for the first day of its 2019 General Assembly meeting.

LNA participated in the event for the first time and we found an impressive gathering of airline and airport representatives, aircraft OEMs and support businesses discussing the challenges facing the European regional air transport market.

Norway’s Wideroe, the launch customer for Embraer’s E-Jet E2 is one of the airlines present.

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The Struggling European Regional Airlines

  • This is the third in a series of articles on the struggling low cost and leisure carriers in Europe.

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By Vincent Valery

Introduction       

Sep. 23, 2019, © Leeham News: Numerous European regional airlines are struggling financially.

FlyBe was sold earlier this year for a symbolic amount to Connect Airways. The new airlines’ shareholders are Stobart Air, Virgin Atlantic and Cyrus Capital Partners.

UK regional carrier flybmi ceased operations earlier this year. Air France announced a 15% cut in domestic capacity at regional subsidiary Hop! after years of steep losses.

In spite of their struggles, European regional airlines represent a significant market for aircraft OEMs. The Airbus A220, Embraer E2 and turboprop programs count on new European airline orders to bolster their order book.

Summary
  • A fragmented industry;
  • Another prevailing business models than in the USA;
  • Influence of geography and public transportation;
  • Dearth of latest generation aircraft orders;
  • External factors threatening the industry.

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