Leeham News and Analysis
There's more to real news than a news release.
Pontifications: Fare and market share wars
By Scott Hamilton
May 25, 2015, c. Leeham Co. Airline stocks took a dive last week when it appeared fare wars and eroding capacity discipline is beginning among US carriers.
Southwest Airlines said it will be adding capacity at the rate of 6%-7% compared with recent increases of 2%-3% and American Airlines said it will begin matching the prices of Low Cost and Ultra Low Cost Carriers rather than see its market share erode.
And the markets went into a tizzy.
I’m old enough to remember when American aggressively matched the low fares of the emerging new entrant airlines after deregulation in the 1980s. The matching spread and the 1980s became a bloodbath. Read more
Analysis: First phase of A350 production
By Bjorn Fehrm
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Introduction
May 20, 2015, c. Leeham Co. The 27th Airbus A350 has started its journey in the Final Assembly Line (FAL) in Toulouse and one can do a first analysis of how the initial batch of A350s has fared on the final production line. For this purpose, we have been closely monitoring the through-flow times for each of the nine steps that constitute the final assembly of the A350.
Summary
- Initial serial production was done without a dedicated station for post certification rework. This was introduced from the third production aircraft as station L70.
- From initially spending up to four months in this station, the rework situation has improved fast.
- FAL production times are now stabilizing and when rework is no longer needed the profile of a learning curve can be seen.
Open Letter to Members of Congress on ExIm
To Members of the US Congress:
There will be a vote soon on whether to reauthorize the US ExIm Bank. You should do so.
Arguments by some that this is a form of corporate welfare are unfounded. Suggestions that ExIm Bank merely supports The Boeing Co. are misguided.
To be sure, Boeing airplanes received the majority of ExIm Bank commitments and guarantees. This is because Boeing makes the most expensive things ExIm supports. But plenty of small businesses benefit from ExIm as well.
Supporting ExIm for Boeing airplanes creates jobs in America. LionAir of Indonesia ordered hundreds of Boeing 737s. ExIm Bank support was pledged to support this order. LionAir also ordered hundred of Airbus A320s. If ExIm weren’t supporting the 737s, it’s a fair conclusion LionAir would have ordered more A320s instead of Boeing. Why? Airbus gets active support from the ExIm’s equivalent agencies in Europe.
LionAir is but one such example.
Boeing is one of the top exporters (if not the top) of US products. These exports help the US balance of trade.
If ExIm is not reauthorized, Airbus will have an international advantage over Boeing. My market intelligence tells me that Airbus has already used the ambiguity over ExIm’s reauthorization in sales campaigns against Boeing.
If there are specific problems with how ExIm is administered, fix them, but don’t kill the program that has been around–and successfully supporting American businesses–for decades.
ExIm returns a profit to the US Treasury with its fees and other charges supporting its work. How many government programs can say this?
Stop playing games with and holding hostage ExIm Bank. It’s time to grant long-term reauthorization.
Very truly yours,
Scott Hamilton
Editor
Leeham News and Comment
Pontifications: Boeing spin
By Scott Hamilton
May 18, 2015: Boeing has always been masterful with spinning its message, but the spin last week strains credibility with its explanation over how it will bridge the production gap for the 777 Classic into production of the 777X.
Leeham News last week examined Boeing’s detailed explanation, emerging from its May 12 investors day. Reports from aerospace analysts recounted Boeing’s assertion that when “feathering” in 777X production on the 777 Classic, because production of the X will be slow (normal for a new model and the ramp-up/learning curve), the X will be the equivalent of producing two or three Classics–and thus today’s production rate of 8.3/mo (100/yr) will be preserved, as claimed from the launch of the X program.
Poppycock. Read more
Bjorn’s Corner: China’s civil aviation, from nothing to world’s largest in 2030
Introduction
By Bjorn Fehrm
14 May 2015, C. Leeham Co: In my ISTAT Asia reports, I wrote about how China will overtake USA as largest civil aviation market in 2030. Airbus China Group chairman, Laurence Barron, and I had a chat after his ISTAT presentation where he described China’s evolution as a civil aviation market and how Airbus gradually worked itself from a late and hesitant start to today’s split of the market with Boeing.
Barron provided his slides, some of which we will use to review how China grew from virtually no civil aviation after the Chinese revolution in 1949 to the world’s largest market by 2030. We will also look at what aircraft have made up this growth and finally describe how Airbus progressed from a latecomer in 1985 to sharing the market with Boeing today.
Boeing details 777 bridge plan
May 13, 2015: For the first time Boeing has detailed how it plans to bridge the production between the 777 Classic and 777X, according to aerospace analysts attending the May 12 investors day.
Boeing previously said it needs to sell 40-60 777s a year to maintain current production rates of 100/yr (8.3/mo) to the introduction of the X. This pledge has drawn a great deal of skepticism from analysts and this column.
Boeing’s detailed explanation, its first, does little to lessen doubts.
Boeing said it will feather the X into current production rates, with the X becoming the equivalent of two or three Classics, thus, it claims, maintaining current rates, according to Wells Fargo.
Boeing also claims that it will maintain rates by managing its skyline, advancing deliveries, according to Buckingham Research.
There are several problems with these claims.
Bjorn’s Corner: Flying the Airbus A350
By Bjorn Fehrm
Introduction
22 May 2015, C. Leeham Co: As one of four aeronautical media companies we were asked by Airbus if we wanted to test fly the A350 end of January this year. Airbus was arranging for Media test pilots to come and fly the A350 and we had asked for sampling the A350 through its simulator. Airbus returned with the question if I did not want to try the real thing. They did not have to ask twice!
It was all in the preliminary planning stage at the time but come March things got concrete. I should come to Toulouse on April 22 for a full day in the simulator and then the aircraft. As I did not have previous airline flying experience (mainly military fighters and business aircraft), I started training on the rather different system approach that a civil airliner has to a military fighter for Autopilot and Autothrust. I described this training in a previous Bjorn’s Corner. Publication of this story was embargoed by Airbus to May 22.
Read more
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Posted on May 21, 2015 by Bjorn Fehrm
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