Pontifications: Boeing’s right direction, but don’t get ahead of reality

By Scott Hamilton

Feb. 8, 2021, © Leeham News: Boeing appears to be heading in the right direction: launch a new airplane program to take care of its 737 MAX product weakness. And do something different by pursuing the “NMA Lite” concept: a twin-aisle, three-member family starting at ~185 seats through ~250 seat and up to 5,000nm in range.

But don’t get ahead of ourselves on the NMA Lite. There are a lot of Ts to cross and i’s to dot.

And anything can change between now and a concerted effort to survey customers, prepare the supply chain and ask the Boeing Board for Authority to Offer the NMA Lite for sale.

Importantly, a three member family dramatically expands the potential market. Publicly, Boeing said the market for the NMA is about 4,000. Internally, officials knew it was more like 2,100—with Airbus capturing perhaps half.

With a third member, demand increases by roughly 7,000.

It’s tough to make a business case for 1,050 airplanes. It’s much easier for 4,550.

Still, this is the best news I’ve seen come out of Boeing in years. Even pre-dating the MAX ground. And pre-dating the COVID pandemic.

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The world of diminishing returns: challenges Boeing faces

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By the Leeham News Team

Introduction

Feb. 8, 2021, © Leeham News: Boeing faces a dilemma of Solomonic proportion.

Which direction should it extend its product offerings?

With the suspension a year ago of the New Midmarket Airplane (NMA) project by incoming CEO David Calhoun, Boeing’s future airplane strategy was upended.

Some Internet pundits said Boeing needed a clean-sheet replacement for the 737. Others said it needs to be a 757/NMA sized vehicle.

Last week, Aviation Week reported Boeing appears to now be headed in the direction of a three-member “NMA Lite” family. LNA outlined this approach last June. Feb. 3’s LNA post has more detail.

While Boeing faces near-term decisions, the challenges go well beyond launching a new airplane and the new engines required to power it.

Summary
  • Advances of diminishing returns.
  • Staying within the ICAO box.
  • Taking the fight to the ground.

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Finally, Boeing moves in the right direction

By Scott Hamilton

Feb. 3, 2021, © Leeham News: At long last, Boeing seems to be moving in the right direction on its next new airplane.

Aviation Week reported this week Boeing appears to be developing a third member of the New Midmarket Airplane (NMA), dubbed the NMA-5X. The NMA-5X is sized directly across from the Airbus A321neo family. It’s the third member of the NMA family that was missing throughout Boeing’s struggles to form a business model for the NMA.

A three-member NMA Lite family is needed for Boeing. Clockwise, they are the NMA-5, the NMA-6 and the NMA-7. Source: Leeham News.

The current concept is also what Boeing wanted to do in 2011 when Airbus forced its hand with the huge American Airlines order for the A319/321ceo/neo. Boeing launched the 737 MAX instead.

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The 737 MAX – A Tragedy 60 years in the Making

This is the first in a series. Special to Leeham News.

By Peter W. Lemme

Twitter satcom_guru

www.satcom.guru

 Part 1: Min to the Max
  • The Customer is Always Right
  • Heredity
  • Boeing 757 Misses the Mark
  • Where were you when the 737 hit the fan
  • Idiot Lights
  • Finding a Way
  • Equivalent Safety – Flying Qualities

 Feb. 2, 2021, © Leeham News: The Boeing 707 entered service in 1958. 60 years later, a Boeing 737 MAX, the model’s fourth generation, crashed into the sea with all lives tragically lost. After, the 737 entered service in 1968, every subsequent 737 model was carefully crafted with the minimum changes necessary to deliver performance and reliability improvements. Differences were discouraged in order to reduce pilot training requirements, holding dear to visible family traits pioneered by the 707.

Figure 1. The Boeing 737 MAX became Boeing’s most controversial commercial aircraft. Its development was 60 years in the making. Source: Boeing.

Changes that jeopardized an amended Federal Aviation Administration Type Certificate were culled. A new type certificate is a costly and lengthy process, with considerable risk.

The 757 should have saved Boeing from endless 737 generations, but the will of the customer changed its trajectory from the start, in the end leaving no mark at all.

The 737-100 was a marvel by fitting the engine tight under the wing, and every generation since has marveled at how to fit the latest engine under the wing.

Every swept wing air transport suffers growing pains, working out issues with flying qualities.

The 737 seems to have diverged from the other Boeing airplanes progressively. Should the 737 MAX’s now-infamous Maneuvering Augmentation Characteristics System (MCAS) implementation have been applied to the stabilizer? Did Boeing have a better choice?

Flying qualities approved “to the letter”, quantitatively, are balanced by qualitative measures, with latitude in judging acceptable performance.

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Exclusive: Boeing shifts 118 777 orders to “iffy” under accounting rule; 191 firm orders remain

By Scott Hamilton and Vincent Valery

Feb. 1, 2021, © Leeham News: There are now just 191 firm orders for the Boeing 777X.

Boeing last week reclassified 118 777X orders from firm to iffy (LNA’s term) due to the accounting rule called ASC 606. There were 17 iffy 777 orders before last week. The ASC total is now 135. After the adjustments, Boeing confirmed to LNA there are 191 firm orders for the X, down from 309 previously.

ASC 606 essentially requires contracts with customers that may be unable to take delivery due to their financial condition. Alternatively, an order can receive such classification if the seller has strong reasons to believe the transaction won’t materialize, despite the customer’s ability to pay.

Source: Boeing

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Airbus, Boeing diverge on technology for next new airplane

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By Scott Hamilton

Introduction

Feb. 1, 2021, © Leeham News: Airbus and Boeing are diverging on paths for a sustainable, reduced emissions strategy for the next new airplanes.

The stakes are high: billions of dollars in sales, dramatic shifts protecting the environment and which company will be dominate for decades to come.

Source: Boeing

Airbus committed to bringing to market a zero-emissions, hydrogen-powered aircraft by the middle of the next decade. A dramatic shift in supporting infrastructure is needed to support innovating new technology.

Boeing is taking a more conservative approach, but one that won’t require costly changes to the infrastructure or major changes to airplane design. Instead, Boeing is betting on delivering airliners by 2030 that can use 100% sustainable fuels.

Summary

  • Boeing believes hydrogen technology is farther away than Airbus thinks.
  • Airbus wants a hydrogen-fueled airplane in service by 2035.
  • Boeing committed to a 100% sustainably-fueled airplane by 2030.
  • Who’s right is a multi-billion dollar bet.

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Pontifications: Unraveling the numbers

By Scott Hamilton

Feb. 1, 2021, © Leeham News: Understanding the real market demand for an airplane sector is a complicated thing.

What Airbus and Boeing say the market is for an airplane sometimes is a matter of what they don’t say.

On the Jan. 27 earnings call, Boeing set the program accounting for the 777X at 350 airplanes. This number declined from 400. Simultaneously, Boeing took a whopping $6.5bn forward loss on the program. (Not all is attributed to the accounting block.)

Later in the same call, CEO David Calhoun said, “Across the total widebody market of more than 8,000 projected deliveries over the next two decades, we see replacement demand for over 1,500 large widebody airplanes which are well suited for the 777X.”

Some interpreted this to mean that Boeing expects to sell 1,500 777Xs.

Well, not really.

So, let’s unravel these numbers and what “market demand” or “replacement demand” means. Everything discussed below applies equally to Airbus or Boeing.

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HOTR: Boeing continues to burn off deferred charges

By the Leeham News Team

Jan. 29, 2021, © Leeham News: With all the headlines about Boeing’s record-breaking 2020 loss and the $6.5bn forward loss for the 777X program, there was one item overlooked.

Boeing continues to reduce the deferred production costs for the 787. This is despite reducing production last year and suspending deliveries from October.

Deferred costs continued to come down quarter-over-quarter. Peaking at more than $32bn years ago, the total now is $16.6bn.

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Podcast: 10 Minutes About Boeing’s 2020 Financial Results

Jan. 28, 2021, © Leeham News: Boeing on Jan. 27 reported its 2020 financial results. They were ugly, to nobody’s surprise. Beset by the 737 MAX grounding all year, delays in the 777X program, a suspension of deliveries from October of the 787, continued issues with the KC-46A tanker and problems with the space program, “ugly” financial results were expected.

LNA talks about the 777X, 737 MAX and 787 programs in today’s episode of 10 Minutes About.

The A350, Part 3: The A350-800 versus A330-900

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By Bjorn Fehrm

Introduction  

January 28, 2020, © Leeham News: Last week, we analyzed the smallest member of the Airbus A350 family, the A350-800. After Airbus changed the variant to a non-optimal “cut and shut” variant, it was no longer competitive.

Airbus froze the development of the A350-800 and then let it slip out of the program (it’s never officially canceled). The A330neo became the replacement for the A350-800. Was this the right decision? Is the A330neo the better airplane?

Summary
  • We saw the A350-800 in its final form had a problem competing with Boeing’s 787. This created a problem for the Airbus widebody program below 300 seats.
  • After a thorough investigation, Airbus found a way to update the A330 to take the place of the A350-800. We use our airliner performance model to find out how well the replacement performs.

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