Playing number games with the A380

Feb. 15, 2015: Orders for the Airbus A380 have been slow, almost glacial, since the program was launched in 2000. Despite a 20-year forecast then and every year since by Airbus that suggests there is a need for 1,200-1,700 Very Large Aircraft (including freighters), sales of the A380 and Boeing’s 747-400/8 have never reached a point that support the forecast.

Airbus’ latest forecast now is for around 1,500 VLAs, including freighters.

Slow sales hang over the prospect of developing an A380neo. We concluded last year that Airbus had to proceed with the neo in order to spur sales. The commercial viability is a matter of great debate, but Airbus Commercial CEO Fabrice Bregier said last month Airbus will produce a neo, and even stretch the airplane.

Aviation consultant Richard Aboulafia, a critic of the A380 from the get-go, thinks Airbus would be nuts to launch a neo. At the Pacific Northwest Aerospace Alliance conference last week in Lynnwood (WA), in the heart of Boeing country, Aboulafia renewed his decades-long criticism of the airplane.

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Lufthansa fleet exec praises top-level change at Bombardier

Feb. 13, 2015, c. Leeham Co.: The appointment of Alain Bellemare as president and chief executive officer of Bombardier is viewed positively by the largest and most influential customer for the slow-selling CSeries, Lufthansa Airlines Group.

Nico Buchholz, EVP Fleet Management, Lufthansa Group.

Lufthansa has a firm order for 30 CSeries and options for 30 more. The Group’s subsidiary, Swiss, is to get the firm orders. The market anticipates that the Group could eventually exercise options for its other subsidiaries.

Nico Buchholz, executive vice president for fleet management for the Group, told Leeham News and Comment today that he has worked with Bellemare as a supplier-customer for years in his previous position as an executive of Pratt & Whitney.

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PNAA Conference: Airbus says A320 cancellations not as bad as numbers suggest

Feb. 12, 2015: Simon Pickup, Strategic Marketing Director, Airbus, took issue (no surprise there) with Boeing’s Randy Tinseth, VP Marketing, at the Pacific Northwest Aerospace Alliance conference today in Lynnwood (WA), and Tinseth’s barb that Airbus had a record year of 340 cancellations.

One hundred fifty of the A320ceo cancellations were swaps to A320neo orders, so the numbers weren’t as bad as numbers appeared, Pickup says. Read more

PNAA Conference: Bringing an out-of-production airplane back to life

Feb. 12, 2015: Boeing gets the headlines and the prospect of bringing back into production the 757, last delivered in 2005, has been a matter of some debate. Many point to the infeasibility or nearly so of bringing an out-of-production airplane back into production.

It’s been done. Viking Air of Canada purchased all the certificates and IP for the pre-Dash 8 Bombardier/de Havilland propeller airplanes, including among others the Twin Otter 19-passenger airplane.

David Curtis, president and CEO of Viking Air, explained the challenges of bringing the Otter back into production at today’s Pacific Northwest Aerospace Alliance conference in Lynnwood (WA). Read more

Bombardier 2014 earnings, 4Q negative cash flow at Aerospace, debt/equity plan

Feb. 12, 2015: Struggling under the strain of two years of delays for the CSeries, poor sales of the Q400 and CRJ and a disastrous LearJet program, the world’s commercial airplane maker shuffled its very top leadership and announced it would seek more than $2bn in new debt and equity as the fourth quarter negative cash flow exceeded $1bn.

Bombardier said in its press release: Read more

Alain Bellemare, ex-CEO of United Tech division named Bombardier CEO

Feb. 12, 2015: Alain M. Bellemare, 53, was named president and CEO at Bombardier , it was announced today ahead of the company’s 2014 earnings call. The appointment is a move to restore confidence in Bombardier, its Aerospace division and the CSeries program.

Stakeholders in the CSeries program we had talked to expressed a desire for Pierre Beaudoin, who has become executive chairman, to step down.

According to Bloomberg Business, Bellemare has been consultant at United Technologies Corp. since January 31, 2015. He previously was President and CEO of UTC Propulsion & Aerospace Systems from July 26, 2012, to January 31, 2015. He also served as the president of Pratt & Whitney Canada and a number of other executive positions. Read more

Boeing 757 MAX: why its operating economics does not work

By Bjorn Fehrm

Introduction

Feb 12, 2015: In a series of articles during the autumn we covered the replacement scenarios for Boeing’s 757-200 when used for long haul passenger operations. The series also included an interview with Boeing’s head of new airplane studies, Kourosh Hadi, director of product development at Boeing where he outlined what Boeing studied and why.

This week The Wall Street Journal published an article portraying that Boeing seriously considered launching a re-engined 757 as a response to Airbus A321LR. Boeing has since vehemently denied the story and we have given the reasons why it does not make sense for Boeing.

As a complement we show the operational economical analysis that we did at the time of our 757 articles, now updated to the exact modifications suggested by The WSJ, a new engine and new winglets paired with modern avionics.

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Here’s why Boeing won’t do a “757 MAX”

Feb. 12, 2015, c. 2015 Leeham News and Comment: Boeing appeared to put to bed once and for all any prospect of reviving the 757 to fill a product gap between the 737-9 and the 787-8.

Randy Tinseth, vice president of marketing, refuted a published report that said Boeing was studying resurrecting the plane, last delivered in 2005, with new engines and winglets. Tinseth made the remarks Feb. 11 at the Pacific Northwest Aerospace Alliance conference in Lynnwood (WA).

While Boeing studied the prospect at one or more points, we didn’t view this as particularly significant; Boeing looks at virtually all options when studying product development.

Our economic analysis, performed after the published report, is one reason why we didn’t believe Boeing would proceed with a “757 MAX.” The economics simply fall short of the competing Airbus A321LR by double digits.

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PNAA Conference: EMB’s John Slattery: Market share from deliveries key in measuring success

Quotations are paraphrased.

Feb. 11, 2015: You can market share from sales. We don’t make revenues from sales but from deliveries, says John Slattery, chief commercial officer for Embraer. EMB dominates in deliveries, he said at the Pacific Northwest Aerospace Alliance conference today in Lynnwood (WA). Read more

PNAA Conference: Boeing’s Tinseth dismisses Aboulafia forecast of Airbus A320 dominance; firm ” no” on 757RE

Quotations are paraphrased.

Feb. 11, 2015: I don’t see a 60% market share for our competition (Airbus, single-aisle airplanes), says Randy Tinseth, VP Marketing, Boeing Commercial Airplanes, in his presentation today before the Pacific Northwest Aerospace Alliance in Lynnwood (WA).

Tinseth instead points to the 50/50 deliveries of the A320 v the 737 in 2014.

He was referring to Richard Aboulafia’s prediction that Airbus will have a 60% single-aisle market share through 2024.

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