Feb 23, 2017, (c) Leeham Co.: A Boeing company, Inventory Locator Service, yesterday posted an Evolution of Boeing graphic on its website that traces key points in
Boeing’s history.
There was a problem, however: the airplane at the top of the graphic, which was photo-shopped with Boeing 737 identification, was an Airbus A321.
A Twitter storm immediately commenced after one person saw the Evolution and posted it on his Facebook page.
It isn’t the first time an Airbus airplane showed up in a Boeing-focused promo piece. The promo piece was still up last night, but may not be when the company opens for business in the Midwest today.
The graphic is posted below the jump in this post.
The A321 wasn’t the only problem. A 747-8 was used to represent the first flight of the 747-100. A 737NG freighter represented the first flight of the 737, which was the -100 series. A 787–which didn’t even exist at the time–was used to represent the 1997 merger with McDonnell Douglas. And a 777F was used to represent the first flight o the 78.
This isn’t the first time an Airbus A320 was used to promote Boeing.
In November 2013, the Washington Aerospace Partnership (“WAP,” as in upside the head, somehow seemed fitting) used an A320 in a full page Seattle Times advert touting the state as the best place in the US to do aerospace business.
By Bjorn Fehrm
February 24, 2017, ©. Leeham Co: Airbus Group (“Airbus”) presented results for 2016 in line with guidance. The Airbus CEO Tom Enders said, “This is the best Airbus, ever.”
Yet everything was not as expected; most of the press conference was spent on how the sins of the old Airbus still haunt the present company.
The problem areas, A400M and A380, both stem from the same time period, 2000-2003.
This was when the old, non-integrated Airbus wanted to show the world it could build the largest, most capable aircraft. The resulting lighthouse projects, A400M and A380, are still not out of the woods. Read more
February 17, 2017, ©. Leeham Co: In our journey of an airline engine’s life, we will now look at the maintenance which is necessary to keep it fit for flight.
An engine is only in top condition once in its life, at delivery. As soon as it’s operated on the aircraft, in-service wear of its different parts will reduce its performance.
The engine manufacturer’s prescribed maintenance is designed to keep the engine in good health during its life, despite all its hardship. Read more
Feb. 16, 2017, © Leeham Co.: Last week’s order by Singapore Airlines for 20 Boeing 777-9s and 19 Boeing 787-10s immediately was viewed by some as the death

Boeing 777-9.
knell for the Airbus A380.
The 777-9 order would start the final spiral down for the A380, some contend.
This overstates the case and misunderstands the nature of the order.
The A380 is in trouble, there no doubt about that. The 777-9 is putting pressure on the A380. There’s no doubt about this, either. But the contention the Singapore 777-9 order sends the A380 on a death spiral is wild fantasy.
An Airbus official appears today at the annual conference of the Pacific Northwest Aerospace Alliance (PNAA) in Lynnwood (WA). Undoubtedly, he will maintain the party line that the future of the A380 is solid. This, too, overstates the case. There can be a future for the airplane, but some major decisions must be made.
By Bjorn Fehrm
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February 15, 2017, © Leeham Co.: In our review of Norwegian Air Shuttle last week (Norwegian from now on), we pointed out the company’s relatively weak balance sheet. It’s considerably weaker than its direct competitors.
At the same time, Norwegians’ fleet expansion is the most aggressive outside of boom markets like India or Indonesia.
Norwegian ordered 200 narrow body aircraft in 2012. It ordered 100 Boeing 737 MAX 8s in January and 100 Airbus A320neos in June. This compares to a narrow body fleet of 70 at the time and a fleet of 100 today (mainly 737-800s). In addition, Norwegian has 30 Boeing 787 long haul aircraft on order on top of the 12 it operates today.
How much risk do these 230 incoming aircraft pose to Norwegian?
Feb. 15, 2017, © Leeham Co.: Boeing’s touch-labor workers at its 787 assembly plant in North Charleston (SC) will vote today on whether to become represented by
the International Association of Machinists (IAM).
It’s a vote with huge stakes for both sides.
Boeing vociferously opposes a Yes vote. The IAM, which represented workers on the property when it was owned by Vought before Boeing purchased the plant, was voted out by the workers, by then employed by Boeing, just days ahead of Boeing selecting Charleston for the second 787 assembly line. It is widely believed the vote throwing out the IAM was the capper in Boeing’s decision to locate line 2 in Charleston.
The IAM has been itching ever since to regain representation of the workers here. A previous vote was scrubbed when it became clear, via nose-counting, it would fail.
Assessing the MC-21 future
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Introduction
Feb. 9, 2017, © Leeham Co.: Russia’s Irkut designed a mainline jet to compete with the Airbus A320 and Boeing 737 families that, from a passenger experience
Irkut MC-21 at roll-out. Photo via Google images.
viewpoint, is the best in class.
The MC-21 has a wider fuselage than the A320 (which is wider than the 737). Seats and the aisle are the widest in the class. The overhead bin space is plentiful.
But the airplane is hampered by its environment: Russia itself.
Summary
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Posted on February 13, 2017 by Scott Hamilton
Airbus, Boeing, China, Comac, Irkut, Leeham News and Comment, Pratt & Whitney, Premium, United Aircraft
737, A320, Airbus, ARJ-21, Boeing, C919, C929, Irkut, MC-21