April 16, 2018, © Leeham News: Airbus’ new top sales chief, Eric Schulz, was candid about losing American and Hawaiian airlines wide-body orders, according to a report from Flightglobal from the Airbus annual meeting.
In reference to Hawaiian’s switch of an A330-800 order to the 787-9, he admits: “Maybe we did not see the danger coming…we may have made the conclusion a bit too early that the best solution was to stick with us – which I think it was,” Flightglobal wrote.
American’s loss, Schulz told Flightglobal, was for a different reason: American was “already very heavily engaged” with the 787, adding: “I knew exactly where our competitors had to go in terms of pricing. I’m certain American did a good deal.”
I thought American and Hawaiian were predictable outcomes. But Airbus’ problem went beyond not seeing the “danger.”
April 13, 2018, © Leeham News: Go Air of India is the fourth-ranked low-cost carrier by market share, with big ambitions.
The airline had only 32 airplanes at the end of last year but had more than 140 on order as of last month, presaging expansion domestically and internationally.
This compares with rival Indigo Airlines, the leading LCC, with a current fleet of 153 aircraft and orders for 380; Jet Airways (115 and 75) and SpiceJet (57 and 155). Subsequent to the end of last year, Jet place an order for 75 more 737 MAXes.
By Bjorn Fehrm
Subscription Required
April 12, 2018, © Leeham News: In an article yesterday about Long-Haul LCC costs we observed how the new Narrowbody engines are catching up to the fuel efficiencies of the Widebody engines.
Traditionally the Widebody engines were the efficiency leaders. The Narrowbody companions were designed to be durable rather than efficient.
We use the engine modelling software GasTurb to understand why this catching up of the Narrowbody engines has happened.
By Bjorn Fehrm
April 11, 2018, © Leeham News: In the second article if Long-Haul LCC is a viable business, we described the cost items which have to be part of a Revenue versus Cost analysis.
In a subsequent article, we used our performance model to develop the typical costs for the aircraft types we study. We now look at these typical costs, discuss their background and relative importance. Read more
Subscription Required
April 9, 2018, © Leeham News: Even as Airbus touted the new 251t A330-800 and optimism that aging A330-200s will kick start a replacement cycle in 2020-21, the
Airbus A330neo. Photo via Google images.
concurrent loss of a campaign to sell the model to American Airlines casts a shadow over the model and the entire program.
Airbus had just come off the cancellation of the only A330-800 order, by Hawaiian Airlines, which flipped to the Boeing 787-9. As the sole customer for six A330-800s, the cancellation was expected.
Airbus hoped that an American order, for 20 -800s, would prove to be the endorsement of the program that was needed to spur worldwide sales.
Boeing was just as adamant that, like Hawaiian, American order the 787. In this case, Boeing had the leg up: the 787 was already in AA’s fleet (37 of 42 previous orders were already delivered). American wanted to simplify its fleet, not add another type. And airline officials were skeptical of the -800 for the very reason Airbus was so in need of AA’s order.
Summary
By Bjorn Fehrm
Subscription Required
April 05, 2018, © Leeham News.: In an article yesterday we described the different costs types for a Long-Haul LCC. We also explained the different parts of the Operational costs for the airline’s aircraft operations.
We will look at the size of these Operational costs in Part 3 of the article series. In this article, we use our aircraft performance model to develop these costs for the LCC’s aircraft.
April 4, 2018, © Leeham News: The Trump Administration’s ill-conceived proposed tariffs on aircraft parts made and imported from China prompted what on the surface appears to be a hit back at Boeing, but which in reality seems more fluff than substance.
Jon Ostrower broke the news yesterday about the list of aircraft components Trump proposes tariffs on. Since Boeing uses China for some of its aircraft components, the tariffs would hurt Boeing.
China today proposed 25% tariffs on Boeing airplanes—but excludes the MAX 8 by weight. (The MAX 7 may be included, with between 10-20 announced ordered by two Chinese airlines).
According to Airfinance Journal Fleet Tracker, there are only 19 737-800s remaining on order for delivery this year through 2021. This doesn’t include any Unidentified orders.
Eight -800s are scheduled for delivery this year, six in 2019, two in 2020 and three in 2021.
US aerospace analysts are unimpressed. The following is a synopsis of their reaction.
By Bjorn Fehrm
April 04, 2018, © Leeham News.: In the first article about Long-Haul LCC and if it’s a viable business, we looked at ticket pricing strategy used by airlines to maximize revenue on a route. Now we look at the cost side of the equation.
The cost level for a Long-Haul LCC is of utmost importance. A lower cost level than the Legacy carriers flying the same routes is the only way the company can compete. It’s seldom it offers origins or destinations not offered by other airlines. Its mission is to offer a popular air transport service at a lower cost.
April 2, 2018, © Leeham News.: While Boeing edges toward a decision whether to launch the New Midrange Aircraft, the NMA or 797 as it’s known, Airbus ponders how to respond—either pre-emptively or after Boeing’s move.
Responding with an A321neo Plus is widely known, but it’s also logical the Airbus would look at enhancements for the A320neo. Less likely but probably studied are also enhancements to the A319neo. Studies, after all, pre-date the agreement last fall with Bombardier to acquire 50.01% of the C Series program and Airbus clearly understood that the present A319neo is as unattractive as was the original design of the Boeing 737-7.