Feb 23, 2017, (c) Leeham Co.: A Boeing company, Inventory Locator Service, yesterday posted an Evolution of Boeing graphic on its website that traces key points in
Boeing’s history.
There was a problem, however: the airplane at the top of the graphic, which was photo-shopped with Boeing 737 identification, was an Airbus A321.
A Twitter storm immediately commenced after one person saw the Evolution and posted it on his Facebook page.
It isn’t the first time an Airbus airplane showed up in a Boeing-focused promo piece. The promo piece was still up last night, but may not be when the company opens for business in the Midwest today.
The graphic is posted below the jump in this post.
The A321 wasn’t the only problem. A 747-8 was used to represent the first flight of the 747-100. A 737NG freighter represented the first flight of the 737, which was the -100 series. A 787–which didn’t even exist at the time–was used to represent the 1997 merger with McDonnell Douglas. And a 777F was used to represent the first flight o the 78.
This isn’t the first time an Airbus A320 was used to promote Boeing.
In November 2013, the Washington Aerospace Partnership (“WAP,” as in upside the head, somehow seemed fitting) used an A320 in a full page Seattle Times advert touting the state as the best place in the US to do aerospace business.
By Bjorn Fehrm
February 24, 2017, ©. Leeham Co: Airbus Group (“Airbus”) presented results for 2016 in line with guidance. The Airbus CEO Tom Enders said, “This is the best Airbus, ever.”
Yet everything was not as expected; most of the press conference was spent on how the sins of the old Airbus still haunt the present company.
The problem areas, A400M and A380, both stem from the same time period, 2000-2003.
This was when the old, non-integrated Airbus wanted to show the world it could build the largest, most capable aircraft. The resulting lighthouse projects, A400M and A380, are still not out of the woods. Read more
By Bjorn Fehrm
February 22, 2017, ©. Leeham Co: Ryanair is Europe’s airline with the lowest fares. And it’s the most profitable, despite growing faster than even the Middle East carriers (growth needs money).
It’s time to dive deep in this locomotive. I even flew their business class before writing the report, to understand what is going on. Read more
Feb. 20, 2017, © Leeham Co.: Boeing’s long-term messaging that all is well isn’t resonating with a number of industry analysts and observers.
To be sure, today and in the short-term, Boeing’s stock is on a steady upward trajectory.
But aerospace analysts are not buying into the long-term message.
Neither did three speakers at last week’s annual Pacific Northwest Aerospace Alliance (PNAA) conference in Lynnwood (WA), including me.
Consider:
February 17, 2017, ©. Leeham Co: In our journey of an airline engine’s life, we will now look at the maintenance which is necessary to keep it fit for flight.
An engine is only in top condition once in its life, at delivery. As soon as it’s operated on the aircraft, in-service wear of its different parts will reduce its performance.
The engine manufacturer’s prescribed maintenance is designed to keep the engine in good health during its life, despite all its hardship. Read more
Feb. 16, 2017, © Leeham Co.: Last week’s order by Singapore Airlines for 20 Boeing 777-9s and 19 Boeing 787-10s immediately was viewed by some as the death

Boeing 777-9.
knell for the Airbus A380.
The 777-9 order would start the final spiral down for the A380, some contend.
This overstates the case and misunderstands the nature of the order.
The A380 is in trouble, there no doubt about that. The 777-9 is putting pressure on the A380. There’s no doubt about this, either. But the contention the Singapore 777-9 order sends the A380 on a death spiral is wild fantasy.
An Airbus official appears today at the annual conference of the Pacific Northwest Aerospace Alliance (PNAA) in Lynnwood (WA). Undoubtedly, he will maintain the party line that the future of the A380 is solid. This, too, overstates the case. There can be a future for the airplane, but some major decisions must be made.