To Kill a Better Bird

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Pontifications: Branson gets pissy over dropping the Virgin America name

April 3, 2017, © Leeham Co.: Sir Richard Branson came to Seattle last week to promote the new service by Virgin Atlantic Airlines to London. In a hissy-fit, he promptly pissed on Alaska Airlines for the business decision… Read More

If Boeing builds MAX 10, will customers come?

Subscription Required Introduction March 7, 2017, © Leeham Co.: If Boeing builds the 737-10, which appears increasingly likely, will customers come? This is always the multi-billion-dollar question for any aircraft and engine manufacturer. For Boeing, launching the 737-10… Read More

Pontifications: Boeing 737-9 roll-out–Nothing Special in the Air

March 6, 2017, © Leeham Co.: Boeing rolls out its 737-9 MAX tomorrow. Last week, I received a call from one of the network/cable news organizations asking, What’s special about this airplane? The answer is: Nothing.

Pontifications: Alaska’s A321neo test drive

Feb. 13, 2017, © Leeham Co.: It was subtle, but it was there: Alaska Airlines will take the Airbus A321neo for a test drive. This will happen via its new sibling, Virgin America, which has 10 A321neos on… Read More

Alaska, Virgin confirm merger

April 4, 2016, (c) Leeham Co.: Alaska Air Group and Virgin America confirmed weekend reports that they reached a deal to merge. The replay of the Alaska webcast/conference call, with slide show, is here. Rationale includes what LNC outlined… Read More

Virgin America does have some attractive attributes

March 29, 2016, © Leeham Co.: A report that JetBlue and Alaska Airlines submitted bids to buy Virgin America spurs the thought: this isn’t as wacky as it appears on the surface. When news emerged last week that… Read More

Pontifications: Qatar Air adds US service, US airlines ramp up whining

May 11, 2015: Qatar Airways is going to add service to three more US cities and the US airlines don’t like it. That’s too bad. We’ve heard this story before. First, it was the proposed deregulation of the… Read More

Odds and Ends: Air France v Rolls-Royce for A350; Virgin America rejigs; Last A340s sold; Heading South with SPEEA

Air France v Rollsr-Royce: The saga continues-see this Bloomberg story. We understand there is more to it than just maintenance. Rolls wants AF to order the Trent 1000 for the 787 order, too. Virgin America: This airline, headquartered… Read More

Airbus, Boeing battle for US MAX-NEO market share

With the announcement by Alaska Airlines for 20 737 MAX 8s, 17 737 MAX 9s (and 13 Next-Generation 737-900ERs), Airbus and Boeing continue their battle for the US market. There are still a number of customers who have… Read More