Boeing’s BHAG: Is $50bn Service Revenue Goal Achievable?

 Special to Leeham News and Comment By Kevin Michaels, Managing Director, AeroDynamic Advisory Business gurus Jim Collins and Jerry Porras coined the phrase “Big Hairy Audacious Goal” (BHAG) to describe a business objective which is highly ambitious, galvanizes… Read More

Boeing Services expansion wise, necessary move

Subscription Required Introduction March 6, 2017, © Leeham Co.: Boeing CEO Dennis Muilenburg wants the company to participate in the aftermarket aircraft services business and set a goal of $50bn in revenue in the coming years. He looks… Read More

Pontifications: Boeing’s long-term message doesn’t resonate

Feb. 20, 2017, © Leeham Co.: Boeing’s long-term messaging that all is well isn’t resonating with a number of industry analysts and observers. To be sure, today and in the short-term, Boeing’s stock is on a steady upward… Read More