Leeham News and Analysis
There's more to real news than a news release.
Leeham News and Analysis
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- Does an A220-500 need a new wing and engines? Part 2. May 8, 2025
- Embraer downplays tariff impact on 2025 results May 6, 2025
- JetZero readies effort for private equity fund raising May 5, 2025
Embraer CEO talks about risks
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Introduction
Embraer CEO Paulo Cesar Silva. Photo: AINOnline via Google Images.
June 22, 2015, Paris Air Show, © Leeham Co. Embraer has emerged as the#3 commercial aircraft producer over the years, behind Airbus and Boeing and overtaking Bombardier, by approaching risks carefully and conservatively. No other decision in recent years reflects this approach than what to do when events outside its control forced officials to decide what to do about the future of the E-Jet.
Bombardier launched the CSeries with a new design and a new engine. The larger of two models, the CS300, was a direct challenge to Airbus and Boeing and their smallest aircraft. Airbus responded with the New Engine Option family, forcing Boeing to react with the re-engined 737, the MAX.
With the smallest CSeries, the CS100, a competitor to the largest EJets, the E190 and E195, Embarer had to do something. The question was what.
Embraer could launch an entirely new, larger aircraft, following the Bombardier example. It could do a “simple” re-engine of the EJet. Or it could do something else.
Officials chose to stay away from confronting Airbus and Boeing with a CS-300-sized EJet. Instead, they drew the line at 133 seats in highest density, adding 12 seats to the E-195. The Pratt & Whitney GTF was chosen to power a fundamentally new airplane, one with new wings, new systems, aerodynamic upgrades and other improvements.
We met with CEO Paulo Cesar de Souza e Silva at the Paris Air Show to talk about EMB’s approach to global risk factors.
Summary
- Oil prices, over-ordering and over-expansion by airlines factor into Embraer’s market assessments.
- Airline focus on market share rather than profitability is bad decision-making.
- Asia is Embraer’s best opportunities today.
Pontifications: Final thoughts of the Paris Air Show
- Our interview during the Paris Air Show with Tom Williams, president and COO of Airbus Commercial, is now open to all Readers. Williams discussions production, supply chain issues, launch aid for the potential A380neo and more.
By Scott Hamilton
June 22, 2015, c. Leeham Co. The Paris Air Show was largely as expected, with a few small surprises. Boeing did better than expected via-a-vis Airbus, actually leading slightly in firm orders and tied in orders-and-options going into Thursday. This is virtually never the case, particularly at the Paris Air Show, Airbus’ “home” turf. At the same time, some Wall Street analysts noted the firm orders fell below expectations. I’m not especially concerned about whether an announcement was firm or a commitment, because the latter typically firm up, if not within the current calendar year then usually in the next. Note, for example, Boeing announced the launch of the 777X program at the 2013 Dubai Air Show was some 200 commitments, or thereabouts, but the orders didn’t firm until 2014. Airbus announced a commitment for 250 A320s from Indigo in 2014 and it will likely be firmed up this year.
Airbus wraps up Paris Air Show 2015
June 18, 2015, c. Leeham Co: Airbus traditionally wraps up the Paris Airshow with a Thursday review of their orders during the week. We have the major events captured in pictures, describing what was announced during the week. Boeing does not end the air show with a similar event.
Airbus President and CEO, Fabrice Brégier, opened the wrap up by saying that he was perhaps a little to conservative in the first briefing Monday where he said that he expected Airbus to book “a couple of hundred orders” during the show. In the end it became 421 orders/commitments, the fourth best result during air shows in Airbus history.
Odds and Ends from Paris Air Show
- A350-1100, A380neo
- A350-900, 787-10 thrust issues
June 18, 2015: The industrial part of the Paris Air Show is over, and here are some closing odds and ends.
We may have some more next week when we decompress.
A350-1100 and A380neo
The prospect of an Airbus A380neo was one of the top topics this week. Airbus suggested a neo might include a modest stretch, which was the only piece of new information about the neo topic in the public press conferences. We have more on this after this….
The Wall Street Journal reported that Airbus is talking with customers about the prospect of a stretch of the Airbus A350-1000, commonly referred to as the A350-1100. The Seattle Times reported there are no customer talks (link not available-we used up our free access, but you could search The Times).
We asked John Leahy, chief operating officer-customers of Airbus about the A380neo and the -1100 on the sidelines of the closing Air Show press conference:
Airbus wins hot Wizz competition: 110 A321neos and with it the Paris Air Show
- Deal signed 10 minutes before press conference
- Boeing loses out in aggressive bid for 737 MAX 200
- Last minute deal gives Airbus PAS win over Boeing
June 18, 2015, Paris Air Show: It was one of the most hotly contested campaigns in Europe, for a triple-digit order from the Hungarian low
Airbus super-salesman pulled one of his famous rabbits out of the hat at the last minute to win a crucial competition over Boeing and with it, bragging rights over Boeing at the 2015 Paris Air Show. Photo via Google images.
cost carrier, Wizz, for either the Boeing 737 MAX 200 or the Airbus A320 family.
For Boeing, a win was sorely needed for a second customer for the 737 MAX 200. It would also mean displacing Airbus as the incumbent supplier to Wizz.
For Airbus, it didn’t want to be displaced and winning this deal would increase the A320neo family lead over the MAX and keep a thumb on the MAX 200.
In a deal signed just 10 minutes before the scheduled press conference of a “customer announcement,” Airbus won and Boeing lost.
Bjorn’s Corner: Paris Air Show review
By Bjorn Fehrm
June 18, 2015, c Leeham Co: With the industrial part of Paris Air Show over (the public portion continues through the weekend), one can start to summarize impressions. I have over the years participated in around 10 Paris Air Shows or Farnborough International Air Shows. This was one of the first where one could see that people were stopping and looking up to observe the aircraft which were quiet.
Embraer gains 125 orders at half-year
John Slattery, chief commercial officer, Embraer Commercial Aircraft. Photo via Google images.
June 17, 2015, Paris Air Show, c. Leeham Co. With focus, as always, on Airbus and Boeing, and an airplane that neither exists nor is about to any time in the near-term (the Middle of the Market aircraft), little attention was paid to Embraer, currently the third of the Big Four commercial aircraft companies.
Embraer finished the Air Show (which essentially ends June 18 for the industrial sector), with 50 orders for the E1 and E2 E-Jets.
John Slattery, the chief commercial officer, said the company is ending the first half of the year with 125 firm orders for the two platforms. EMB now has 70 customers, headed for its target of 100 by 2017, and an important new customer joined the ranks, albeit through a used airplane transaction. Delta Air Lines will purchase 20 E-190s once a new pilot contract is ratified. The airplanes will be flown by Delta pilots for the mainline carrier, not one of its regional partners.
Engine Alliance undertakes PIPs, but not to level Emirates wants
June 17, 2015, Paris Air Show, c. Leeham Co. Engine Alliance, one of the two power plant suppliers for the Airbus A380, said today that it is undertaking Performance Improvement Package (PIP) upgrades to the GP7200 to lower maintenance and operating costs and to reduce fuel burn.
This contrasts with blunt remarks from Tim Clark, president and COO of Emirates Airlines (EK), that EA has “flat lined” and isn’t undertaking PIPs. Emirates is by far the largest operator of EA-powered A380s but recently ordered the competing Rolls-Royce Trent 900s for EK’s 50 A380s ordered late last year. Clark kept engine selection open at the time.
Dean Athans, Engine Alliance president, told LNC today that the A380 is a low-volume airplane and the
David Athans, president of Engine Alliance
business case for investing in the GP7200 to the level Clark want’s isn’t there.
“Tim is acting in the best interests of Emirates Airline, and he wants to most and the best of GP that he can get,” Athans said in an interview. “I’d do the same thing if I was in his place. He wants a brand new engine. He wants a large GTF or GE9X version for this A380s. I would, too. The position I’m in, looking at the volume and the business case for the A380, it doesn’t enable that level of investment.”
At the Annual General Meeting of the International Air Transport Assn. last week in Miami Beach (FL), Clark told LNC that EA wasn’t willing to invest in the PIPs Clark wanted, and RR is.
Boeing program update at Paris Air Show 2015.
By Bjorn Fehrm
Introduction
June 16, 2015, Paris Air Show, c. Leeham Co: On the second day of the Paris Air show we visited several Boeing briefings. The first was Boeing Commercial Airplanes (BCA) update with BCA President and CEO Ray Conner. He elected to not do the usual slide show speech as all slides were available as handout. Instead the whole session was turned into a Q&A, which was good. All hot topics were discussed as questions from the audience. As many were also covered in Boeing’s next session, BCA development update, I will handle these there.
The topics that did not come up in the second briefing were Boeing’s Middle of the Market (MOM) studies for a new mid-range aircraft with 200-250 seats and Boeing’s view on the VLA market. Let’s take MOM first. Conner confirmed that Boeing now has identified that there is a market of around 1.000 aircraft over 10 years which is not served by a suitable aircraft. He dismissed this market being covered by Boeing’s 737 MAX 9 or the Airbus A321LR, both being too small and not having enough range. Range requirement from the many airlines they had visited over the last year was 4,500-5,000nm. The MAX 9 and A321LR have advertised ranges of 4,000nm or less.
Conner said the next step is now to study if Boeing can build an aircraft to serve this market at the price required by the market. “We are early in the studies and don’t expect any concrete decision soon.” He could also not answer if any MOM aircraft parts or technologies could be shared with an up-and-coming replacement for the 737 MAX.
Conner said the Very Large Aircraft (VLA) sector “is a small market. We don’t see that people really want to travel to a point for gathering, then go to the next hub together, only to start spreading out again. People want to go direct to their destination. We are happy with serving this market with our 747-8, especially as part of the small market is freighters.”