Here is a story we did for Commercial Aviation Online.
|Source:||Commercial Aviation Online|
Boeing took a drubbing in the headlines from the Paris Air Show as Airbus racked up more than 600 orders for its A320neo family while there were few announcements for the rival 737.
Many of the neo orders and some of the 737 orders have yet to be converted to firm contracts, largely a formality, but through June, Airbus is ahead of Boeing in this market segment. Boeing reported 141 gross orders and 104 net orders for the 737. Airbus reports 706 gross orders and 618 net orders for its A320 family.
For the first six months of 2010, Airbus reported 43 firm and 35 orders for the A320 family. Through the Farnborough Air Show in July last year, the figures were 179 and 153. Boeing recorded 236 737 orders through Farnborough.
While the market perception is that Boeing is performing dismally in 737 sales, in fact it is about par with the first six months of 2010, when Boeing reported 119 sales. (The Boeing website archive does not indicate if this is gross or net sales.) Airbus has simply had a blow-out winner with its neo.
“Airbus has chosen a smart single-aisle strategy and has been rewarded by the market,” says Richard Aboulafia, aerospace analyst with The Teal Group in Washington (DC). “Boeing’s core narrow-body customers are waiting to see what the company offers, but until they decide on a strategy orders will be a bit thin.”
Adam Pilarski, a consultant with Avitas, has this take:
“One, they are kind of sold out, so average Joe has to wait for a long time to get the planes. Two, US airlines re-fleeting, I believe, will start happening soon and this will bring hundreds of orders (not all to Boeing but some). Three, the uncertainty of their narrow body decision. If they re-engine, why buy old stuff now? Ditto if totally new, wonderful stuff becomes available by 2019, which is not so far off the date you can buy existing stuff in large quantities today.”
Boeing did not respond to a request for comment.