July 19, 2016, © Leeham Co.: If anything came out of the otherwise dull Farnborough Air Show, it was that the Middle of the Market airplane debate is as muddled as ever.
Boeing didn’t launch, or even say much, about the prospective 737-10, a slightly larger version of the MAX 9 intended to close the gap between the 9 and the Airbus A321neo. Boeing illustrates the 737-8-based MAX 200 as a separate model in its product line up. The 737-10 will slot in above the MAX 200, if built.
Boeing increased the demand in its 20-year Current Market Outlook for the small, twin-aisle airplane by 5%–a move Airbus claims is aimed at the Boeing Board of Directors to entice it to approve launch of the New Mid-range Aircraft, or NMA as Boeing now calls the MOM aircraft.
Airbus said the MOM sector ends at 240 seats (single class) and only a single-aisle airplane makes sense. This is a shift from long-standing messaging that the A321neo covers the lower end of the MOM sector and the A330-200/800 covers the upper end. This message was advanced as recently as the Airbus Innovation Days at the end of May.
With the rhetoric changing a bit, is it time to redefine the MOM sector?
Introduction
Subscription Required
John Leahy, Airbus COO-Customers. Airbus photo.
July 14, 2016, © Leeham Co., Farnborough Air Show: Basking on an order for 30 A321LRs on the final day of the Farnborough Air Show, Airbus’ top salesman said the Middle of the Market sector stops at 240 passengers and it’s best served by a single-aisle aircraft.
John Leahy, Chief Operating Officer-Customers, said twin-aisle aircraft down to 240 or even 220 passengers don’t work economically against a single aisle. The A321LR (Long Range) seats a maximum of 240 passengers and it is single-aisle. Even though Airbus has a 250-seat A330-200R (Regional) and an A330-800 (7,200nm-plus range), Leahy didn’t attempt make a case that these aircraft are suitable for the MOM sector.
Summary
July 18, 2016, © Leeham Co.: It wasn’t the dominating headline out of the Farnborough Air Show that Airbus would have preferred: a dramatic production rate cut for the slow-selling A380 from 20/yr to 12/yr from 2018.
A leak to the Paris newspaper La Tribune last Tuesday evening forced Airbus to announce the rate cut minutes later, ahead of prepping its employee work force. It was also ahead of an investors analyst breakfast meeting the following day in London. The event’s headlines would have been Tuesday’s unexpectedly strong number of Airbus orders after a dismal Monday for Airbus and Boeing. Instead, the rate cut dominated analysts’ thinking ahead of the breakfast.
Airbus stock closed at 52.53 Euros on the Paris stock exchange Tuesday before La Tribune’s story posted at 7pm. The stock was essentially flat the next day upon opening.
By Bjorn Fehrm
July 13, 2016, ©. Leeham Co, Farnborough Air Show: Mike Delaney, Boeing’s Vice president and General manager for Aircraft development in the Commercial Airplane division, promises unchanged delivery times despite late changes to the company’s 737 MAX line-up.
Delaney went through the changes for the MAX program as part of a larger presentation, outlining the status for all ongoing aircraft developments within Boeing at the ongoing Farnborough Air Show.
By Bjorn Fehrm
July 13, 2016, ©. Leeham Co, Farnborough Air Show: AirAsia Group Chief Executive Tony Fernandes said yesterday that increased congestion the group has seen for several of the airports AirAsia operates to in the Asian market motivated an order for 100 Airbus A321neos.
“We are slot constrained on several of our destinations and when we can’t get any more slots from an airport, it’s better to take-off with the 50 more passengers that an A321neo offers rather than the 180 seat our standard A320 have,” said Fernandes.
“The congestion has grown to the point where it will no longer be optimal for AirAsia to only operate with our standard-size aircraft, our fleet of 200 A320ceos with 180 seats, which will be gradually replaced in coming years by our order for 304 A320neos with the same seating,” Fernandes said. Read more
July 12, 2016, © Leeham Co., Farnborough Air Show: Airbus will lower the production rate of the giant A380 from 18/yr to 12/yr, effective in 2018, the company confirmed after the French newspaper La Tribune first reported the news Tuesday evening Paris Time.
In January, LNC in its annual production rate forecast projected the A380 rate coming down to 12/yr by 2020. More recently Leeham Co. LLC told clients Airbus needed to figure out how to achieve a break-even at one a month (12/yr) and bring rates down sooner.
Leeham News made this production forecast in January, predicting the A380 production rate would have to come down to 1/mo by 2020 The competing 747-8 rate was forecast to come down to 6/yr by 2018. Both rates are coming down two years earlier than forecast.
All this was based on the current backlog and customer quality.
July 11, 2016: La Tribune of Paris just broke a report that Airbus will cut the production rate of the A380 to 1/mo in 2018.
LNC will follow shortly with our own coverage.
By Bjorn Fehrm
Introduction
July 12, 2016, ©. Leeham Co. Farnborough Air Show: Rolls Royce announced a strategic agreement for big Data analysis with Microsoft at yesterday’s Farnborough Air show. Rolls-Royce for years has been monitoring the health of their operational engines run under TotaICare services agreements. This monitoring has been performed on rather modest data samples from the aircraft’s engines.
It is now time to analyze all the information available from the engines and the airframe to gain further operational advantages like lower fuel burn, higher in service reliability or lower maintenance costs. We are then talking about data volumes in another ball-park than what has been captured and analyzed under TotalCare so far.
“Engine data monitoring has primarily been done up until now to ensure reliable operation and to recognize developing problems in their infancy,” says Rolls-Royce Senior Vice President Service Tom Palmer. “With the help of Microsoft and their world wide Azure cloud computing platform, we can now take engine and airframe operations analysis to the next level. This will ensure that we further reduce our customers fuel consumption and provide them with a more cost effective maintenance program. We will take the digitization of engine and aircraft operations to the next level.” Read more