Farnborough redefines the MOM sector

AirbusNewJuly 19, 2016, © Leeham Co.: If anything came out of the otherwise dull Farnborough Air Show, it was that the Middle of the Market airplane debate is as muddled as ever.

Boeing didn’t launch, or even say much, about the prospective 737-10, a slightly larger version of the MAX 9 intended to close the gap between the 9 and the Airbus A321neo. Boeing illustrates the 737-8-based MAX 200 as a separate model in its product line up. The 737-10 will slot in above the MAX 200, if built.

Boeing increased the demand in its 20-year Current Market Outlook for the small, twin-aisle airplane by 5%–a move Airbus claims is aimed at the Boeing Board of Directors to entice it to approve launch of the New Mid-range Aircraft, or NMA as Boeing now calls the MOM aircraft.

Boeing LogoAirbus said the MOM sector ends at 240 seats (single class) and only a single-aisle airplane makes sense. This is a shift from long-standing messaging that the A321neo covers the lower end of the MOM sector and the A330-200/800 covers the upper end. This message was advanced as recently as the Airbus Innovation Days at the end of May.

With the rhetoric changing a bit, is it time to redefine the MOM sector?

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Airbus’ Leahy shifts a bit on MOM aircraft

Introduction

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John Leahy, Airbus COO-Customers. Airbus photo.

July 14, 2016, © Leeham Co., Farnborough Air Show: Basking on an order for 30 A321LRs on the final day of the Farnborough Air Show, Airbus’ top salesman said the Middle of the Market sector stops at 240 passengers and it’s best served by a single-aisle aircraft.

John Leahy, Chief Operating Officer-Customers, said twin-aisle aircraft down to 240 or even 220 passengers don’t work economically against a single aisle. The A321LR (Long Range) seats a maximum of 240 passengers and it is single-aisle. Even though Airbus has a 250-seat A330-200R (Regional) and an A330-800 (7,200nm-plus range), Leahy didn’t attempt make a case that these aircraft are suitable for the MOM sector.

Summary

  • A 767-200/A310 size replacement isn’t viable.
  • Boeing’s 20-year market forecast for the mid-sized twin-aisle is for consumption for the Board of Directors.
  • The A330-200R and A330-800 aren’t good MOM aircraft.

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Pontifications: Airbus faces conundrum

Hamilton ATR

By Scott Hamilton

July 18, 2016, © Leeham Co.: It wasn’t the dominating headline out of the Farnborough Air Show that Airbus would have preferred: a dramatic production rate cut for the slow-selling A380 from 20/yr to 12/yr from 2018.

A leak to the Paris newspaper La Tribune last Tuesday evening forced Airbus to announce the rate cut minutes later, ahead of prepping its employee work force. It was also ahead of an investors analyst breakfast meeting the following day in London. The event’s headlines would have been Tuesday’s unexpectedly strong number of Airbus orders after a dismal Monday for Airbus and Boeing. Instead, the rate cut dominated analysts’ thinking ahead of the breakfast.

Airbus stock closed at 52.53 Euros on the Paris stock exchange Tuesday before La Tribune’s story posted at 7pm. The stock was essentially flat the next day upon opening.

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The A380 investors day jinx

 

  • July 15, 2016, © Leeham Co., Farnborough Air Show: At an event like this, we pick up all sorts of snippets that don’t fit into any given story. So here’s a compilation of our Odds and Ends to wrap up our dedicated coverage of the 2016 Farnborough Air Show.

A380 and investors meeting: The Airbus A380 has been a sensitive topic for investors. Historically stock prices took a major hit when negative news about the A380 emerged. During an investors day in December 2014, one of the executives slipped that the program could be terminated. The stock took an immediate dive and other executives had to clean up the first one’s comments.

Airbus also holds an investors day during the Paris and Farnborough air shows. The latter’s was scheduled on Wednesday. The night before, the French newspaper La Tribune broke news that the production rate of the A380 will be reduced from 20/yr in 2017 to just 12/yr in 2018. Airbus scrambled to catch up to the story Tuesday night in advance of the Wednesday investors day.

The production breaks even at 20 but not at 12. Yet the stock opened down slightly and remained flat during the rest of the day before closing up slightly.

The jinx may be over, but perhaps Airbus either has to fix the A380 program or cancel its investors days.

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Bjorn’s corner: Farnborough week

By Bjorn Fehrm

By Bjorn Fehrm

July 15, 2016, ©. Leeham Co, Farnborough Air Show: We have been at Farnborough Air Show this week, the highlight of the year for an aircraft geek like me. This year there were several interesting aircraft that visited the show for the first time.

Embraer brought over the brand new first prototype of the E-jet 190-E2 and the prototype of their military transporter, the KC-390. Bombardier had their first customer/production CS100 from Swiss to visit the show in addition to their Flight Test Vehicle (FTV) no 5. And Lockheed Martin had the F35B, the vertical landing version, come and hover over the airfield the days that were reasonably rain free in the afternoon.

One thing is clear with the new generation of Single Aisle aircraft: their high bypass engines dominate the visual appearance. Figure 1 shows the 73 inch version of the Pratt & Whitney GTF on the E190-E2 prototype. Huge diameter engine on a not so huge diameter aircraft.

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Figure 1. The prototype E190-E2 with its Pratt & Whitney GTF engine on the Farnborough apron. LNC photo.

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Boeing: Our 737 MAX product range will come to market as planned despite changes

By Bjorn Fehrm

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Mike Delaney. Source: Boeing

July 13, 2016, ©. Leeham Co, Farnborough Air Show: Mike Delaney, Boeing’s Vice president and General manager for Aircraft development in the Commercial Airplane division, promises unchanged delivery times despite late changes to the company’s 737 MAX line-up.

Delaney went through the changes for the MAX program as part of a larger presentation, outlining the status for all ongoing aircraft developments within Boeing at the ongoing Farnborough Air Show.

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The original 737 MAX 7 seen in the picture has just grown 12 seats. Source: Boeing

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AirAsia: More and more congestion for Asian airports

By Bjorn Fehrm

July 13, 2016, ©. Leeham Co, Farnborough Air Show: AirAsia Group Chief Executive Tony Fernandes said yesterday that increased congestion the group has seen for several of the airports AirAsia operates to in the Asian market motivated an order for 100 Airbus A321neos.

“We are slot constrained on several of our destinations and when we can’t get any more slots from an airport, it’s better to take-off with the 50 more passengers that an A321neo offers rather than the 180 seat our standard A320 have,” said Fernandes.

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AirAsia Airbus A321 as ordered yesterday at Farnborough Airshow. Source: Airbus

“The congestion has grown to the point where it will no longer be optimal for AirAsia to only operate with our standard-size aircraft, our fleet of 200 A320ceos with 180 seats, which will be gradually replaced in coming years by our order for 304 A320neos with the same seating,” Fernandes said. Read more

Airbus cuts A380 production to 1/mo (Update)

July 12, 2016, © Leeham Co., Farnborough Air Show: Airbus will lower the production rate of the giant A380 from 18/yr to 12/yr, effective in 2018, the company confirmed after the French newspaper La Tribune first reported the news Tuesday evening Paris Time.

In January, LNC in its annual production rate forecast projected the A380 rate coming down to 12/yr by 2020. More recently Leeham Co. LLC told clients Airbus needed to figure out how to achieve a break-even at one a month (12/yr) and bring rates down sooner.

Leeham News made this production forecast in January, predicting the A380 production rate would have to come down to 1/mo by 2020 The competing 747-8 rate was forecast to come down to 6/yr by 2018. Both rates are coming down two years earlier than forecast.

All this was based on the current backlog and customer quality.

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Breaking News: Airbus cuts A380 production rate to 1/mo from 2018

July 11, 2016: La Tribune of Paris just broke a report that Airbus will cut the production rate of the A380 to 1/mo in 2018.

LNC will follow shortly with our own coverage.

 

Rolls Royce, Microsoft and Singapore Airlines: Time to analyze all that data

By Bjorn Fehrm

Introduction

July 12, 2016, ©. Leeham Co. Farnborough Air Show: Rolls Royce announced a strategic agreement for big Data analysis with Microsoft at yesterday’s Farnborough Air show. Rolls-Royce for years has been monitoring the health of their operational engines run under TotaICare services agreements. This monitoring has been performed on rather modest data samples from the aircraft’s engines.

It is now time to analyze all the information available from the engines and the airframe to gain further operational advantages like lower fuel burn, higher in service reliability or lower maintenance costs. We are then talking about data volumes in another ball-park than what has been captured and analyzed under TotalCare so far.

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Singapore Airlines Airbus A350-900 with Rolls-Royce engines. Source: Airbus

“Engine data monitoring has primarily been done up until now to ensure reliable operation and to recognize developing problems in their infancy,” says Rolls-Royce Senior Vice President Service Tom Palmer. “With the help of Microsoft and their world wide Azure cloud computing platform, we can now take engine and airframe operations analysis to the next level. This will ensure that we further reduce our customers fuel consumption and provide them with a more cost effective maintenance program. We will take the digitization of engine and aircraft operations to the next level.” Read more