Naming games

March 31, 2017 (c) Leeham Co.: With the likelihood appearing greater and great Boeing will launch a new, middle of the market sector airplane, what’s the name

Is “A360” a name for the next Airbus aircraft? Or would it be the butt of jokes? Rendering via Google images.

going to be?

Steven Udvar-Hazy, chairman of Air Lease Corp, already calls it the 797. We agree, though until this is a done deal, we’re calling it the 7M7 while in development.

If Airbus responds with a stretched A321neo–anything but a certain prospect–the working title among the press has long been A322. Airbus officials have occasionally called it the A321 Plus-Plus, a name that will hardly roll off the tongue.

If Airbus were to respond with a new twin-aisle, either smaller than the A330-200/800 (which aren’t selling these days) or about the same size, what would this be called? Skipping to A400 doesn’t work: the name is taken by the A400M, which in any event is a snake-bitten name.

Then, what will the replacements for the Boeing 737 and Airbus A320 be called.

It’s already assumed “797” is the name of the widely expected Boeing middle of the market airplane. Rendering via Google images.

For Boeing, the “797” runs out the string of 7 Series choices. For Airbus, folklore says it rejected the name “A360” because of the jokes that would be made about the airplane flying in circles if an issue required a return from its takeoff point. According to the same folklore, “A370” was rejected because the “7” harks to Boeing’s 7 Series.

So: just for fun, let’s have some naming contests.

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Is there an NMA gap?

By Bjorn Fehrm

March 21, 2017, ©. Leeham Co: The NMA (New Mid-range Aircraft), or, as it’s called more and more, the Boeing 797, is hot. The potential buyers at the recent ISTAT meeting in San Diego urged Boeing to take the decision and get it done.

At the same meeting Airbus responds, “Any NMA gap is covered. Our A321neo and A330-800 is available and and no new aircraft is needed.”

Time to look at who’s right. Is there an NMA gap or not? Is there a difference in how Airbus’ and Boeing’s product lineups cover the market? Read more

Top 10 Leeham News stories of 2016

 Dec. 15, 2016, © Leeham Co.: The story about a Boeing official who asserted that the Airbus widebody strategy is a “mess” proved to be LNC’s most read story of 2016.

Our second most-read story is why the 787-8 is no longer favored by Boeing.

We list our Top 10 posts each year as we head for a wrap. LNC plans to finish 2016 on Dec. 23, returning Jan. 3, unless there is major, breaking news.

Here are the Top 10 LNC posts in 2016:

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Peeking into Boeing’s future airplanes

Oct. 18, 2016, © Leeham Co.: It was a rare look into potential future airplanes and passenger experience by Boeing, which is known for keeping these topics close to

Mike Sinnett, VP Product Development for Boeing. Taking 787 technologies and enhancing them for future airplanes. Photo via Google images.

Mike Sinnett, VP Product Development for Boeing. Taking 787 technologies and enhancing them for future airplanes. Photo via Google images.

its chest.

Mike Sinnett, VP of Product Development for Boeing Commercial Airplanes, last week gave an audience of nearly 250 people attending the annual Governor’s Conference organized by the Aerospace Futures Alliance, a look at some of the concepts Boeing is studying. Some may evolve into actual products and some may not, he said.

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State officials need to act now, ahead of lean times coming at Boeing Everett

August 4, 2016 (c) Leeham Co.: With the news that Boeing may terminate the 747-8 program, effective around 2019 when the current backlog expires, the obvious

Washington Gov. Jay Inslee (D) is running for reelection. He needs to think about the coming lean times at the Boeing Everett plant in less than three years. So does his challenger and all the incumbents and candidates for Legislature. USA today photo via Google images.

question arises: what happens to the assembly line space now occupied by the massive airplane?

Given that the State of Washington elected and appointed officials generally view Boeing in a reactive rather than a proactive mode, an open letter to them seems appropriate.

It’s imperative that Washington officials begin planning now for some lean times ahead for the Everett plant. Waiting until 2019 is too little, too late.

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Pontifications: A321LR actions put pressure on Boeing to launch 737-10

Hamilton ATR

By Scott Hamilton

Aug. 1, 2016, © Leeham Co.: The order last week by JetBlue for 15 Airbus A321neos, with the option to convert these to A321LRs for potential trans-Atlantic service, comes within two weeks of Norwegian Air Shuttle converting orders for 30 A321neos to A321LRs. NAS is going to use the LRs for trans-Atlantic service.

We’re aware of at least two more campaigns for A321LRs with carriers that would use them for trans-Atlantic operations. There are undoubtedly more.

The  A321LR is an option, allowing airlines that have already ordered the 321neo to switch before construction of the planes begins. The LR EIS is 2019.

To date, Air Lease Corp, TAP and NAS have ordered the LR. Astana is taking the LR on lease from ALC. The JetBlue and NAS deals up the pressure on Boeing to make decisions on whether to launch the stretch of the 737-9 MAX, to what’s commonly called the 737-10; and whether to launch the New Mid-Range Airplane (NMA) for the Middle of the Market (MOM) sector.

The NAS announcement is significant. NAS has a large order for the 737 MAX and A320neo families. The original intent was to use the MAX on longer routes and the A320neo on shorter routes. NAS is also acting as a lessor and leasing out the A320neo family. Now, with the selection of the A321LR, this is another airline that chose the A321LR over the MAX 9.

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Boeing: Our 737 MAX product range will come to market as planned despite changes

By Bjorn Fehrm

delaney_mike_bio_pic_400x300

Mike Delaney. Source: Boeing

July 13, 2016, ©. Leeham Co, Farnborough Air Show: Mike Delaney, Boeing’s Vice president and General manager for Aircraft development in the Commercial Airplane division, promises unchanged delivery times despite late changes to the company’s 737 MAX line-up.

Delaney went through the changes for the MAX program as part of a larger presentation, outlining the status for all ongoing aircraft developments within Boeing at the ongoing Farnborough Air Show.

Max 7 2016.05

The original 737 MAX 7 seen in the picture has just grown 12 seats. Source: Boeing

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Pontifications: Boeing is back

Hamilton ATR

By Scott Hamilton

July 4, 2016, © Leeham Co.: It’s looking like all the pain and agony of the 787 development is behind Boeing. (Except for the deferred production costs, of course.)

Boeing is back into airplane development mode.

To be sure, only one of these is a new airplane. The others are derivatives. But at least Boeing seems to be on the move after slowing the train (to mix the metaphors) considerably following the 787 debacle.

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UTAS sees increasing electronic architecture in future airplanes

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Introduction

June 9, 2016, © Leeham Co.: The debate continues whether the next new, clean-sheet airplane will be a Middle of the Market aircraft (MOMA) or replacements for the Airbus A320 and Boeing 737 families.

Along with he studies of new airplanes are those undertaken by suppliers. Electric Systems, a unit of United Technologies Aerosystems (UTAS), is working with the OEMs to determine what level of electric systems will be used in the new aircraft, whatever is selected to go next.

Summary

  • Electric systems on the Boeing 787 are up to 80% more efficient than those on the Boeing 777 Classic.
  • The 777X retains the Classic systems or commonality.
  • Benefits decline the shorter the flight.

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Prices set for years, Boeing cost-cutting goes straight to bottom line

April 12, 2016: Prices for Boeing and Airbus planes are set through the remaining decade, meaning any cost-cutting being pursued by Boeing will flow straight to theBoeing Logo bottom line, a new note issued yesterday from Bernstein Research concludes.

“Pricing on more than 80% of deliveries is already set through the decade,” the note says. “Despite the competitive pressures, however, the reality is that most of the competitive situations are about deliveries in the next decade. This creates a situation in which most of every dollar of cost savings will flow to margin during this decade because most of the planed deliveries are already priced. The same is true for Airbus.

“This has not been the case in prior cycles because backlogs then tended to be only about three years of production, rather than the eight years that we see today. In those cycles, Airbus and Boeing would cut costs, but then compete away the value. That price competition will now be happening primarily on deals for delivery after 2020,” Bernstein says.

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