Boeing 757 MAX: why its operating economics does not work

By Bjorn Fehrm

Introduction

Feb 12, 2015: In a series of articles during the autumn we covered the replacement scenarios for Boeing’s 757-200 when used for long haul passenger operations. The series also included an interview with Boeing’s head of new airplane studies, Kourosh Hadi, director of product development at Boeing where he outlined what Boeing studied and why.

This week The Wall Street Journal published an article portraying that Boeing seriously considered launching a re-engined 757 as a response to Airbus A321LR. Boeing has since vehemently denied the story and we have given the reasons why it does not make sense for Boeing.

As a complement we show the operational economical analysis that we did at the time of our 757 articles, now updated to the exact modifications suggested by The WSJ, a new engine and new winglets paired with modern avionics.

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Here’s why Boeing won’t do a “757 MAX”

Feb. 12, 2015, c. 2015 Leeham News and Comment: Boeing appeared to put to bed once and for all any prospect of reviving the 757 to fill a product gap between the 737-9 and the 787-8.

Randy Tinseth, vice president of marketing, refuted a published report that said Boeing was studying resurrecting the plane, last delivered in 2005, with new engines and winglets. Tinseth made the remarks Feb. 11 at the Pacific Northwest Aerospace Alliance conference in Lynnwood (WA).

While Boeing studied the prospect at one or more points, we didn’t view this as particularly significant; Boeing looks at virtually all options when studying product development.

Our economic analysis, performed after the published report, is one reason why we didn’t believe Boeing would proceed with a “757 MAX.” The economics simply fall short of the competing Airbus A321LR by double digits.

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PNAA Conference: Aboulafia–“A lot of positivity” (except for A380, 787)

Feb. 11, 2015: We’re at the Pacific Northwest Aerospace Alliance conference in Lynnwood (WA) north of Seattle. This is the 14th annual conference. Appearing are consultant Richard Aboulafia, Airbus, Boeing, Embraer and a number of key suppliers.

This is the first of several reports, beginning with Aboulafia, of the consulting firm Teal Group. We’ll be reporting in the format of paraphrasing his and other presenters.

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Tomorrow’s Bombardier earnings call: trying to be upbeat in the midst of a tornado

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Introduction
As the market prepares for Bombardier’s 2014 year end earnings call tomorrow, CEO Pierre Beaudoin has his work cut out for him to restore confidence among the airlines and lessors who have ordered the CSeries and who might.

The abrupt departure last month of yet another aerospace sales chief, Ray Jones, is the third top executive to leave within a short time. Gary Scott resigned as CEO of the Aerospace unit for personal reasons. Chet Fuller, Scott’s successor, left after his three year contract wasn’t renewed. Jones followed Fuller out the door after 13 months. Guy Hachey, president of the aerospace unit, left in a corporate reorganization of the unit.

Key people is sales and marketing also departed after Jones took over. Philippe Poutissou, VP-Marketing, was unceremoniously ousted as Jones wanted his own team. Rod Sheridan, Vice President Commercial Aircraft Customer Finance, left and joined Nordic Aviation as vice chairman. There has been turnover in the sales force as well.

Summary

  • Customers bewildered by events.
  • Confidence in CSeries remains, but uncertainty swirls.
  • CSeries EIS seen slipping to 1Q2016.
  • Customers worry about lack of “relationships.”

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Single-aisle values, lease rates stable; smaller mainline jets struggle

Special to Leeham News and Comment

By Gueric Dechavanne
Collateral Verifications

Feb. 8, 2015: Apart from a few unfortunate events, the industry has been moving along quite nicely so far in 2015. Used single-aisle aircraft values and lease rates have remained somewhat stable for the most part whilst new aircraft continue to be in demand which means a competitive landscape for those looking to invest in the types. On the in-production front, Airbus A319s, A330-200s, and Boeing 737-700s continue to struggle to find homes as many operators look to their larger siblings for lift. Airbus A320s, 321s, 330-300s, A350-900, Boeing 737-800s, 777-300ERs, and 787s continue to be the aircraft of choice, which in turn has stabilized and even strengthened values and lease rates for most. We are starting to see some softening in 777 values, which we believe is due to the competitive nature of some of the Boeing campaigns to fill the order book until the 777X enters service.

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Odds and Ends: Real-time flight tracking; LEAP-1A testing

Real-time flight tracking: At last, the airline industry is adopting rules to require real-time flight tracking. ICAO, the international organization governing rules and regulations, approved one to require real time tracking next year. The action is long overdue.

Singapore Airlines has made the decision to begin installing the system sooner.

Initially data will be transmitted at 15 minute intervals but if a flight anomaly occurs, transmissions will occur at one minute intervals. While the system won’t prevent real-time accidents (or hijackings), locating airplanes sooner could save lives if an accident is survivable or accelerate recovery of flight data recorders and cockpit voice recorders to solve an accident sooner and potentially prevent accidents in the future from the results.

LEAP-1A testing: The CFM LEAP-1A, destined for the Airbus A320neo family, is now in flight testing, reports Flight Global.

 

Exclusive: Emirates Airlines gets pitch for 100 Boeing 747-8s

  • Update, 3:30pm PST: For those who may not be adept at reading literally what was written, we did not say Boeing made the pitch.

Feb. 4, 2015: In a pitch designed to save the Boeing 747-8 and simultaneously kill the prospect of an Airbus A380neo, Emirates Airlines has received a pitch for 100 of the slow-selling Boeing, two sources familiar with the situation tell Leeham News and Comment (LNC). This is isn’t yet a formal proposal, as far as we know.

Tim Clark, president of Emirates, said he would buy 100 A380s if Airbus re-engined and launched the neo. The neo would use the new Rolls-Royce Advance engine, according to two different sources. Neither Pratt & Whitney nor GE Aviation, which dominate the current A380 engine market share with its joint venture Engine Alliance GP7200, are interested in developing a new engine for the prospective A380neo, according to public statements by both companies. PW doesn’t offer an engine alone that could be adapted to the size required for the A380neo. GE’s GEnx engine, used on the Boeing 787, is in the thrust and size bracket but would only improve the efficiency with 4-5%, thus not worth the change effort. The smaller version of the GEnx is on the 747-8. Read more

Odds and Ends: KC-390 first flight; A400M; AirAsia 8501; Bombardier credibility

KC-390 first flight: Embraer’s largest airplane ever built, the KC-390 tanker/transport, made its first flight today.

We profiled the airplane last October following our visit to Brazil.

The airplane fulfills needs for Brazil’s vast geography to supply its population and to serve as a military platform. It also gives EMB valuable experience in developing large aircraft. The cross-section is about the size of a Boeing 767. It’s slightly larger than a Lockheed Martin C-130 but smaller than the Airbus A400M.

Speaking of A400M: Tom Enders, CEO of Airbus Group, had some comments about this problem child at Airbus in his annual press conference dinner in Paris. Aviation Week reports.

AirAsia 8501: Reuters reported last week two unidentified sources said the captain was out of his seat cutting power to two computers, working a flaw, when AirAsia flight 8501 went out of control and crashed into the Java Sea. Now there’s a report disputing this.

Bombardier credibility: Ahead of the Feb. 12 year end 2014 earnings call, Bloomberg News has a story that focuses on Bombardier’s credibility issues with investors. CEO Pierre Beaudoin has his work cut out for him on the call to reassure investors.

Airbus/Boeing production rates forecast through 2020

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Introduction

Feb. 3, 2015: Boeing out-delivered Airbus in 2014, for the second year in a row, as the 787 program improved in delivery rates and before the A350 made its first delivery in December.

Topping Airbus in deliveries allowed Boeing to claim it is the world’s leading leehamlogo copyright 2015 small 210_87 pixelscommercial airplane manufacturer. By the delivery metric, Boeing is. By orders, Airbus came in first again, maintaining a decade-long lead.

The A350 ramps up its production this year even as the A330ceo rate begins to come down at the end of the year and further next year. Boeing vows to maintain the current production rate of the 777 Classic at 100/yr. The 747-8 rate is declining. And both companies are ramping up rates of the single-aisle airplanes.

The production wars continue.

Summary

  • Airbus is forecast to out-produce Boeing by 2018.
  • Boeing’s ramp-up of the 737 line will drive the delivery stream.
  • The 737 rate may hit 63/mo by 2020.
  • Airbus will likely match.

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Airbus A400M; how good and how late?

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By Bjorn Fehrm

Introduction

01 Feb 2015: Six years ago Tom Enders, then-CEO for Airbus (when the parent was named EADS), threatened to stop the A400M project. He then played hardball to get eight European states to understand they had to pay 5bn Euro more or get no plane. Airbus existence could be threatened by a project that its management when the program was launch (CEO Jean Pierson) did not want but that the politicians convinced Pierson’s successor, Noel Forgeard, to do.

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Airbus A400M Atlas landing at Farnborough Airshow. Source: Wikipedia.

Now Tom Enders is CEO of Airbus Group and has to apologize to the same governments that he struck a deal with then to finish the project if Airbus got the money and a consent to three years of delays. Now Airbus can no longer fulfill the terms and the airplane is still falling short of performance specifications. Deliveries have been delayed further and promised capabilities will be delivered later than said. Like then, heads are rolling at Airbus and tighter control is being applied.

Summary

  • The A400M rests between the Lockheed Martin C-130 and the Boeing C-17.
  • European countries need an airlifter for military and humanitarian missions.
  • Dirt airstrip capability is needed.
  • The program will take longer to complete and this time Airbus has to pay.

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