March 16, 2015
737-8ERX: John Leahy, chief operating officer-customers at Airbus, not surprisingly doesn’t think much of the concept Boeing is showing airlines, the 737-8ERX.
“Boeing is getting more and more desperate,” Leahy claimed in a telephone interview we had with him last week. “Boeing is talking the ‘sweet spot.’ They only have one airplane. There isn’t that much of a market at the bottom of the market. I know they are playing around with how do they answer the A321LR. Their answer is focusing on range. There’s no place for bags [in the 737-8ERX], you’re a flying fuel tank. We had to play around quite a bit [to put bags in the A321LR]. If that’s the best they can do, they have a serious problem on their hands.”
Introduction
March 15, 2015: This is a pivotal year for the future of the Airbus A380.
Tim Clark, the president of Emirates Airline, increased the pressure for development of an A380neo when he said he’d buy up to 200 of the prospective re-engined airplane, potentially doubling the number of neos he previously said he’d buy.
It was widely expected that if Airbus proceeds with a neo, Rolls-Royce will provide the engine. Market Intelligence, however, indicates development of the Advance engine may be running into challenges. Airbus is now talking with Engine Alliance about upgrades to the GP7200.
Summary
By Scott Hamilton, Managing Director of consultancy Leeham Co. and Editor of Leeham News and Comment.
March 12, 2015: Legislators in Washington State are coming down to the wire on a proposed bill promoted by two key Boeing labor unions to tie job levels to tax breaks. Irrespective of party lines, this is a bill that should advance from committees to the full Legislature and win approval. Gov. Jay Inslee should sign this bill if it reaches his desk.
Here’s why.
In 2003, the Washington Legislature, approved $3.2bn in tax breaks provided in a hastily prepared bill in order to win the assembly site for what was then known as the Boeing 7E7. These tax breaks were for 20 years and assured what was renamed the 787 would be assembled here. But there were no jobs-for-tax breaks guarantees. Six years later, in October 2009, Boeing chose North Charleston (SC) to be the assembly site for 787 Line 2. I called former Gov. Gary Locke, who was in office when the 2003 tax breaks were approved, and asked, How could this be? Locke said there was nothing in the tax breaks legislation to prevent Boeing from siting Line 2 outside Washington–nor was there anything to prevent Boeing from moving Line 1 out of Washington, should officials choose–the tax breaks would go away. Read more
By Scott Hamilton and Bjorn Fehrm
March 12, 2015: Boeing is showing some airlines a concept it calls the 737-8ERX, a long range version of the 737-8 MAX, in response to the Airbus A321LR, Leeham News and Comment has learned. Sources within Boeing confirmed the concept but Boeing Corporate Communications did not make someone available for an interview. A spokesman said in an email, “Boeing studies many advanced concepts, innovations and technology. However, just because Boeing studies a particular concept or technology does not necessarily mean that we will be introducing that airplane or concept in the near future. Boeing makes decisions based on market and customer demand.”
Figure 1. The Boeing 737-8ERX concept. Boeing photo, modified by Leeham Co., based on information from Market Intelligence. Click on image to enlarge.
In our article series around A321LR we concluded that Boeings 737 MAX 9 was not a good base from which to launch a long range 737, it could not be stretched in take off weight due to rotation limitations. Better would be to upgrade the take-off weight of MAX 8 for longer range, it can carry the extra fuel tanks needed and is not rotation limited in the same way.
As happened with the A321neoLR (we pointed to the possibility of the concept and Airbus was indeed working on it) Boeing now shows selected airlines a higher gross weight 737 MAX 8, Figure 1. In contrast to Airbus, which beefed up the A321neo to form the A321LR, Boeing is apparently using a concept they developed for the Navy 737 derivative, P8 Poseidon. They grab in their LEGO box of 737 components to form the 737-8ERX with minimal additional development.
By Bjorn Fehrm
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Introduction
11 March 2015, c. Leeham Co: After having analyzed the different alternatives which would be available to Boeing for its Middle Of the Market, MOM, studies and having singled out the most competitive configurations, we will now add revenue to the equation. In the work to establish Cash and Direct Operating Costs for the aircraft, we saw which variant had the best cost for a certain capacity and utilization. We could not see which aircraft would be the most profitable however; this requires that we bring in the revenue side.
Revenue management analysis of different aircraft types on an airlines network is a science in it selves. Sophisticated fare class strategies with connected marketing activities makes such studies elaborate and beyond the scope of our analysis. Our primary goal is to understand the difference in operational efficiency of a single versus dual aisle aircraft with the same seating capacity. For this, a simpler average margin concept will work that shows us the effects of single versus dual aisle for aircraft margins in the MOM segment.
Summary
Despite the constant fears of an impending order bubble, the CEO of one of the world’s largest leasing companies says the airline industry’s stability is as good as he’s ever seen it in his career.
Jeff Knittel, president of CIT Transportation, to which CIT Aerospace reports, told a press briefing Tuesday at the ISTAT conference that US network carriers are stronger than they have ever been, low cost carriers (LCCs) are maturing and ultra low cost carriers (ULCCs) are changing the dynamics of business. Read more
Randy Tinseth, VP Marketing of Boeing, presented today to the ISTAT conference. Here is a synopsized summary of his comments.
Pontifications: Jumping on the MOM bandwagon
By Scott Hamilton
March 15, 2015: There was little “real” news coming out of ISTAT this year, which is probably why the topics of the “757 replacement” and the 200-250 seat, 4,500 mile twin-aisle airplane prospect drew so much attention.
Sitting there in the audience, I could not help but have a feeling of “been there, done that.” Leeham News and Comment has been closely examining these two topics since we exclusively revealed October 21 last year that Airbus was showing the long-range A321 concept to airlines. We dubbed the concept the A321neoLR. Airbus formally launched the program in January and shortened the name to the A321LR.
Between our reveal and the launch, LNC’s economic guru, aerodynamic engineer Bjorn Fehrm, took a very close analysis of the A321LR vs the Boeing 757 and the Boeing 737-9. He analyzed the prospect of a long-range Boeing 737-8. He also looked at the prospect of re-starting the 757 in the form of a re-engined 757 Max.
We concluded: Read more
34 Comments
Posted on March 15, 2015 by Scott Hamilton
Airbus, Boeing, ISTAT, Leeham News and Comment
225/5000 Sector, 737 MAX, 737 MAX 10, 737 replacement, 737-8, 737-8ERX, 737-9, 757, 757 MAX, 757 replacement, 757-200W, 787, 787 Lite, 7X7, 8X8, A321LR, A321neoLR, Air Lease Corp., Airbus, Boeing, Boeing 7X7, Boeing 8X8, ISTAT, Jim McNerney, Middle of Market airplane, MOM, Randy Tinseth, Steve Udvar-Hazy