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By Scott Hamilton and Bjorn Fehrm
Introduction
Low cost long haul service is gaining traction, but previous efforts proved difficult to be successful.
Dating all the way back to Laker Airways’ Skytrain and the original PeoplExpress across the Atlantic, airlines found it challenging to make money.
More recently, AirAsiaX retracted some of its long-haul service, withdrawing Airbus A340-300 aircraft when they proved too costly. The airline recast its model around Airbus A330-300s as an interim measure, unable to fly the same distances as the longer-legged A340. AirAsiaX ordered the Airbus A350-900 and now is a launch customer for the A330-900neo.
Cebu Pacific of the Philippines is flying LCC A330-300 service to the Middle East. Norwegian Air Shuttle famously built its entire LCC long haul model around the Boeing 787, initiating service with the 787-8 and planning to move to the 787-9.
Canada’s WestJet is leasing in four used Boeing 767-300ERs to offer LCC service,
Legacy carrier Lufthansa Airlines plans to use fully depreciated A340-300s to begin “lower cost” (as opposed to “low cost”) long haul service. LH says the fully depreciated A340s come within 1%-2% of the cost per available seat mile of the new, high capital-cost 787s.
Summary
Delta Air Lines wants to double the number of its gates at Seattle, potentially allowing more than 300 flights a day, Bloomberg News reports. The story appeared just weeks before Delta will make its decision whether to order 50 wide-body jets from Airbus or Boeing, with about half of them planned for trans-Pacific service from Seattle and Delta’s Detroit hub; and the other half for trans-Atlantic service from New York and Atlanta.
Best-and-final-offers from Airbus and Boeing were due last week or this week and an internal decision is due after Thanksgiving, we are told. Delta is expected to announce its decision at its annual investors day, which is December 11 this year.
Airbus has its annual investors days December 10-11 in London. We don’t ascribe any significance to the concurrent dates, since these are dates of long-standing in years past.
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Introduction
Boeing’s ability—or inability—to bridge the production gap for the 777 Classic to the 777X entry-into-service in 2020 was a top concern of a series of Wall Street types during a recent series of meetings we had across the USA.
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There is a great deal of skepticism over whether Boeing can successfully maintain the current production rate of 100/yr (8.3/mo). People we talked with look at the number of orders Boeing needs to bridge the gap, the Boeing claims that it can obtain 40-50 or 40-60 a year, and, in a more recent development, the falling oil prices depressing the need for a new, more efficient 777-300ER compared with the 2004 model and the even older 777-200ER series.
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We have been telling our clients since March that Boeing will have to reduce the production rate of the 777 because of the large production gap. Aerospace analysts began waking up to this possibility by May and the broad consensus today is that Boeing will have to reduce the rate—the only questions remaining is by how much and how soon.
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As recently as the 3Q2014 earnings call, Boeing continues to assert it will be able to maintain rates with new sales. Boeing has booked 43 firm orders through October for the 777 Classic—39 for the 300ER and four for the freighter. This is as the low-end of the range Boeing says it needs.
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However, our Market Intelligences gathered over the summer and into the fall indicates sales efforts are struggling.
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Summary
The Zhuhai airshow has not brought the expected slew of announcements from Western aircraft manufacturers. Boeing announced an order for 80 737 MAX Monday but this was characteristically from a leasing company across the Chinese see, SBMC Capital of Tokio.
Airbus on the other hand has not been able to move the much talked about A330 regional to order yet, despite announcing it in China last year and enticing with an announcement for a Chinese completion center for the aircraft before the show. Flightglobal reports that the A330 regional needs further explaining, Chinese carriers seems hesitant to buy what Boeing pitches as “obsolete technology” in a weight variant that only could fly local missions.
Airbus China president Eric Chen explains that the 200t variant is not constrained to Chinese mainland and can fly any missions that its range would allow. He also points out that the weight variant is just that, a de-papered weight version that can be upped to whatever take off weight the customer wishes at a later date by paperwork changes (and perhaps some additional galley equipment). As for technology level, an aircraft shall be valued for its contribution to a carriers business says Chen, not by which years it says on its airworthiness certificate.
The smaller A320 did not disappoint reports Aviation Week, Airbus CEO Fabrice Bregier could announce a Memorandum Of Understanding (MOU) for 100 A320 from state affiliated China Aircraft Leasing whereof 74 would be A320neo. The order, once confirmed, can help Chinese carriers with the aircraft demand for the 2016-2020 economic planning period. Chinese carriers have been slow to place the necessary early OEM orders for the period (needed due to the large backlogs), the lessor sees it can back-fill that demand when the carriers comes around to needing the aircraft.
Airbus also has explaining to do in other corners of the world, Emirates intend to start second round talks around A350 in the next months according to Reuters. The first round of 70 aircraft was cancelled after Emirates did not understand a specification change that Airbus undertook without consulting Emirates. This time Emirates will see the aircraft flying with neighbor Qatar Airways before agreeing to any specifications according to Emirates CEO Tim Clark.
The 10th Chinese airshow at Zhuhai opened today. It was a day with fewer announcements than expected from the usual suspects (Airbus, Boeing…) but the Chinese industry did not disappoint. China is now showing more and more of its coming might as a player on the aeronautics arena.
The most prominent displays at this show were on the military side, where China has two stealth aircraft projects flying (the large Chengdu canard J-20 and the smaller Shenyang J-31) while their canard Chengdu J-10 was flying the display circuits overhead (Figure 1).

Figure 1. Chinas latest fighter developments; the J-31 and J-20 stealth fighters and the canard J-10. Source: China internet.
All aircraft are of latest structural and aerodynamic design if not in engines and systems. This is a big difference to previous shows where the Russian Sukhoi and MIG aircraft and their local copies did the flying display until 2008. Since then everything has changed and now China and USA are the only countries in the world with two different stealth designs flying. USA has one in operation (F-22) and one close to (F-35) whereas China still has many years to go until they have their new aircraft operational. But it is significant that the old aeronautical behemoths Europe and Russia have none respective one (PAK-50) stealth fighter in flight test.
Del Smith, an icon in aviation for decades, died in Oregon.
Smith was the founder of Evergreen Aviation, an MRO in Arizona and the highly regarded air museum that houses the Spruce Goose in Oregon.
Evergreen cargo airlines was widely believed at one time to be owned by the CIA. The MRO in Marana (AZ) was one of the top airliner graveyards. It is now under new ownership.
The museum in McMinville (OR) has been regarded as one of the finer ones in the country. It’s been mired in controversy over allegations Smith failed to pay for the Spruce Goose, the huge wooden airplane designed by Howard Hughes, per the contract to buy the airplane.
Evergreen Airlines was the first operator of the Boeing 747 Dreamlifters, a contract now held by Atlas Air.
We met Smith on several occasions. Always affable, Smith never admitted (to us, anyway) whether Everegreen had CIA connections.. His enthusiasm for aviation history was always infectious.
By Bjorn Fehrm
As part of our premium content we provide a briefer form of our airliner performance analysis than we provide to our consulting clients. As we present this material, we presume a lot of knowledge on the part of the reader on the definitions we use and how these are employed. We thought it would be appropriate to give an easy-to-digest clinic on some of these definitions and concepts that we are using. Aired at the same time when we run our analysis series, we thereby present the background to our different analysis steps and some of the key parameters that influence these.
We will provide these articles as free content to make them available to a broader audience. To make them more interesting and easy to digest we refrain from using formulas as much as possible, instead we illustrate our findings with real values from a modern aircraft , for that we have chosen the most common of them all, the Boeing 737.
We will fly this aircraft in the latest MAX 8 version on a typical short haul mission of 2.5 block hours covering a distance of 1,000 nautical miles. Starting from the cruise we will explain the factors that determine the performance of the aircraft and how we can estimate their influence. As we present the real values for the performance for the aircraft, we can also give the background to the different characteristics that contribute to the overall efficiency of the aircraft. Read more
American Airlines, US Airways and the Creation of the World’s Largest Airline, By Ted Reed and Dan Reed, c.2014. Publisher: McFarland (website), 800-253-2187. $39.95 on Amazon.
This is the first book about the merger of American Airlines and US Airways, a combination completed only last December.
Ted Reed is the aviation writer for the web’s The Street. He was also the aviation reporter for The Miami Herald and the Charlotte Observer and worked for US Airways in communications when the airline was the pre-America West Airlines partner. I’ve known Ted for many years and he often calls me for information and comment on The Street. I had the honor of doing some proof reading of this book.
Boeing 737 MAX 8 as a long and thin aircraft and how it fares in general versus Airbus A320neo.
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By Bjorn Fehrm
Introduction
Over the last weeks we have looked at Boeing’s 757 replacement possibilities on its long and thin network niche, including a ground breaking launch interview for the A321neoLR with Airbus Head of Strategy and
Marketing, Kiran Rao. In the series we have seen that the A321neo has the potential to replace the 757-200 on long and thin international routes. Boeing’s equivalent single aisle entry, 737 MAX 9, has problems to extend its range over 3,600nm. It is too limited in the weight increase necessary to cover the longer range.
Many have asked how the less- restricted Boeing 737 MAX 8 would fare, suitably equipped with the necessary extra tanks. This is the subject of this week’s sequel on the theme long and thin. At the same time we look at Airbus entry in this segment, the A320neo, to see how it stacks up to the 737 MAX 8, both in their normal 1,000 to 2,000nm operation and then also in a long and thin scenario.
Let’s first summarize what we found so far in our four articles around the Boeing 757 and its alternatives:
Summary
Figure 1. Boeing 737 MAX 8 overlaid with Airbus A320neo. Source: Leeham Co.
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Posted on November 9, 2014 by Bjorn Fehrm
Airbus, Airlines, Boeing, CFM, GE Aviation, Leeham Co., Leeham News and Comment, Pratt & Whitney, Premium, Rolls-Royce
737, 737 MAX, 737NG, A320, A320NEO, Airbus, Boeing, CFM, Pratt & Whitney, Rolls-Royce