Pontifications: Fare and market share wars

Hamilton (5)

By Scott Hamilton

May 25, 2015, c. Leeham Co. Airline stocks took a dive last week when it appeared fare wars and eroding capacity discipline is beginning among US carriers.

Southwest Airlines said it will be adding capacity at the rate of 6%-7% compared with recent increases of 2%-3% and American Airlines said it will begin matching the prices of Low Cost and Ultra Low Cost Carriers rather than see its market share erode.

And the markets went into a tizzy.

I’m old enough to remember when American aggressively matched the low fares of the emerging new entrant airlines after deregulation in the 1980s. The matching spread and the 1980s became a bloodbath. Read more

Paris Air Show: Embraer

Subscription required.

Introduction

May 25, 2015, c. Leeham Co. The Paris Air Show this year isn’t expected to be a big venue for orders from Airbus, Boeing and Bombardier (although since ouir Airbus Preview, an official now says there will be a “significant number” of orders at the PAS).

Embraer isn’t expected to do much out of the ordinary. One of what we call the Big Four Airframe OEMs, EMB’s priority this year is garnering orders for the E-Jet E1 to fill out the production gap to the E2.

Summary

  • Filling the production gap between the E-Jet E1 and E2;
  • Firming up E2 commitments;
  • Revealing a new marketing campaign.

Read more

Open Letter to Members of Congress on ExIm

To Members of the US Congress:

There will be a vote soon on whether to reauthorize the US ExIm Bank. You should do so.

Arguments by some that this is a form of corporate welfare are unfounded. Suggestions that ExIm Bank merely supports The Boeing Co. are misguided.

To be sure, Boeing airplanes received the majority of ExIm Bank commitments and guarantees. This is because Boeing makes the most expensive things ExIm supports. But plenty of small businesses benefit from ExIm as well.

Supporting ExIm for Boeing airplanes creates jobs in America. LionAir of Indonesia ordered hundreds of Boeing 737s. ExIm Bank support was pledged to support this order. LionAir also ordered hundred of Airbus A320s. If ExIm weren’t supporting the 737s, it’s a fair conclusion LionAir would have ordered more A320s instead of Boeing. Why? Airbus gets active support from the ExIm’s equivalent agencies in Europe.

LionAir is but one such example.

Boeing is one of the top exporters (if not the top) of US products. These exports help the US balance of trade.

If ExIm is not reauthorized, Airbus will have an international advantage over Boeing. My market intelligence tells me that Airbus has already used the ambiguity over ExIm’s reauthorization in sales campaigns against Boeing.

If there are specific problems with how ExIm is administered, fix them, but don’t kill the program that has been around–and successfully supporting American businesses–for decades.

ExIm returns a profit to the US Treasury with its fees and other charges supporting its work. How many government programs can say this?

Stop playing games with and holding hostage ExIm Bank. It’s time to grant long-term reauthorization.

Very truly yours,

Scott Hamilton

Editor

Leeham News and Comment

Dissecting the United A319 deal: implications

Subscription required.

Introduction

May 19, 2015, c. Leeham Co. United Airlines and mega-lessor AerCap announced last week UAL will lease up to 25 Airbus A319s, with deliveries from 2016-2021. The aircraft are currently leased to China Southern Airlines. These are powered by the International Aero Engines V2500, the same engine that powers UAL’s current fleet of A319s and A320s.

UAL said it will use the A319s to replace 70-seat regional jets, freeing these to shift into 50-seat RJ markets. This represents a general up-gauging at the lower end of United’s fleet.

There are also more implications to this transaction.

Summary

  • Cheap fuel helps, but it’s cheap A319s that count more than anything else.
  • Bombardier hopes for CSeries order could be hurt.
  • E-Jet getting new role, while CRJs and ERJ are out.
  • Taking advantage of the market conditions.

Read more

Pontifications: Boeing spin

Hamilton (5)

By Scott Hamilton

May 18, 2015: Boeing has always been masterful with spinning its message, but the spin last week strains credibility with its explanation over how it will bridge the production gap for the 777 Classic into production of the 777X.

Leeham News last week examined Boeing’s detailed explanation, emerging from its May 12 investors day. Reports from aerospace analysts recounted Boeing’s assertion that when “feathering” in 777X production on the 777 Classic, because production of the X will be slow (normal for a new model and the ramp-up/learning curve), the X will be the equivalent of producing two or three Classics–and thus today’s production rate of 8.3/mo (100/yr) will be preserved, as claimed from the launch of the X program.

Poppycock. Read more

Bjorn’s Corner: China’s civil aviation, from nothing to world’s largest in 2030

Introduction

By Bjorn Fehrm

By Bjorn Fehrm

14 May 2015, C. Leeham Co: In my ISTAT Asia reports, I wrote about how China will overtake USA as largest civil aviation market in  2030. Airbus China Group chairman, Laurence Barron, and I had a chat after his ISTAT presentation where he described China’s evolution as a civil aviation market and how Airbus gradually worked itself from a late and hesitant start to today’s split of the market with Boeing.

Barron provided his slides, some of which  we will use  to review how China grew from virtually no civil aviation after the Chinese revolution in 1949 to the world’s largest market by 2030. We will also look at what aircraft have made up this growth and finally describe how Airbus progressed from a latecomer in 1985 to sharing the market with Boeing today.

Read more

Boeing details 777 bridge plan

May 13, 2015: For the first time Boeing has detailed how it plans to bridge the production between the 777 Classic and 777X, according to aerospace analysts attending the May 12 investors day.

Boeing previously said it needs to sell 40-60 777s a year to maintain current production rates of 100/yr (8.3/mo) to the introduction of the X. This pledge has drawn a great deal of skepticism from analysts and this column.

Boeing’s detailed explanation, its first, does little to lessen doubts.

Boeing said it will feather the X into  current production rates, with the X becoming the equivalent of two or three Classics, thus, it claims, maintaining current rates, according to Wells Fargo.

Boeing also claims that it will maintain rates by managing its skyline, advancing deliveries, according to Buckingham Research.

There are several problems with these claims.

Read more

ISTAT Asia day two: home for the elderly

Introduction

May 12, 2015, c. Leeham Co: As you would have guessed we are talking Asian civil airliners, where planning in the region for the fast growing older generations is inadequate. This was the subject of several sessions during day two of the ISTAT Asia (International Society of Transport Aircraft Trading) conference in Singapore.

The problem is new, as up to now a newly established airline fleet in Asia has not had any numbers of older aircraft. But the expansion over the last 20 years is now producing the first transition waves of aircraft and the planning around the problems this generates is inadequate.

The result will be surprising write-downs of airline assets as aircraft being replaced cannot be transitioned out at booked residual values. The scale of the problem was highlighted by a survey of the 500 gathered ISTAT industry experts. The question posed to them was “There are 4700 aircraft coming up for replacement until 2033, has Asian airlines planned adequately for this?”:

  • 49% of the delegates responded a few airlines have.
  • 45% answered there are only some that do it.
  • 5% of the delegates answered most airlines does it.
  • 2% thought all Asian airlines have done it.

Read more

Boeing investors day

May 12, 2015: Boeing held its annual investors day May 12. Note in particular the Buckingham and Wells Fargo commentary on the 777 bridge to 777X. Read more

ISTAT Asia: Asian airline market update

Introduction

May 11, 2015, c. Leeham Co: We are participating this week in the ISTAT Asia conference in Singapore where IATA and different panels gave an interesting update on the Asian airline market. This is the fifth year that an ISTAT (International Society of Transport Aircraft Trading) conference is held in Asia and participation has virtually doubled from last year to 500 delegates.

IATA’s Conrad Clifford opened the event with the following overview about the Asian market for airline passenger travel:

  • The IATA 20 year forecast growth for the region is 4.9 % annual growth, making it the largest world-wide passenger market by 2030.
  • The domestic markets of China and India grew with 11% and 20% respectively in 1Q2015. The US market in comparison grew 3%.
  • The growth in the region makes China the world-wide largest domestic passenger market by 2030, surpassing the US with India in third place.
  • The highest growth markets are China, India and Indonesia. Countries like Thailand and Malaysia are struggling with low demand at present.

Read more