Leeham News and Analysis
There's more to real news than a news release.
Leeham News and Analysis
- Bjorn’s Corner: Air Transport’s route to 2050. Part 25. June 6, 2025
- New RISE powerplant benefits from decades of GE research and development June 5, 2025
- Engine makers emphasizing durability, reliability June 4, 2025
- Boeing CEO: Lessons learned are key to certification of 737-7/10 and 777X June 2, 2025
- Digital twin is a key to JetZero’s hopes for Blended Wing Body entry June 2, 2025
Pontifications: ExIm reform
By Scott Hamilton
July 6, 2015, © Leeham Co. The US ExIm Bank authorization expired last week. As readers know, I’m a strong advocate of renewal of the authorization. Boeing, and other companies, hope reauthorization can be achieved this month.
I won’t restate the reasons I think ExIm should be reauthorized, nor my utter disdain for the right-wing Republicans and Tea Party types who don’t get that the Bank helps Boeing sell airplanes and sustain or create jobs. I’ve written about this many times, and the competitive disadvantage Boeing will have vs Airbus, whose European Credit Agencies will take full advantage of this.
But there are some points on the “other side” to revisit.
Bjorn’s Corner: What Paris Air Show taught us about East and West.
By Bjorn Fehrm
25 June 2015, © Leeham Co: With a few days in the office one can look back at Paris Air Show with a bit of perspective. So what are the impressions?
It was surprising how many orders Airbus and Boeing landed. Both had played down the expectations, telling that it will be a decent show but nothing close to record. Yet both were booking orders or commitments which were better than expected going into the PAS. Read more
Embraer CEO talks about risks
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Introduction
Embraer CEO Paulo Cesar Silva. Photo: AINOnline via Google Images.
June 22, 2015, Paris Air Show, © Leeham Co. Embraer has emerged as the#3 commercial aircraft producer over the years, behind Airbus and Boeing and overtaking Bombardier, by approaching risks carefully and conservatively. No other decision in recent years reflects this approach than what to do when events outside its control forced officials to decide what to do about the future of the E-Jet.
Bombardier launched the CSeries with a new design and a new engine. The larger of two models, the CS300, was a direct challenge to Airbus and Boeing and their smallest aircraft. Airbus responded with the New Engine Option family, forcing Boeing to react with the re-engined 737, the MAX.
With the smallest CSeries, the CS100, a competitor to the largest EJets, the E190 and E195, Embarer had to do something. The question was what.
Embraer could launch an entirely new, larger aircraft, following the Bombardier example. It could do a “simple” re-engine of the EJet. Or it could do something else.
Officials chose to stay away from confronting Airbus and Boeing with a CS-300-sized EJet. Instead, they drew the line at 133 seats in highest density, adding 12 seats to the E-195. The Pratt & Whitney GTF was chosen to power a fundamentally new airplane, one with new wings, new systems, aerodynamic upgrades and other improvements.
We met with CEO Paulo Cesar de Souza e Silva at the Paris Air Show to talk about EMB’s approach to global risk factors.
Summary
- Oil prices, over-ordering and over-expansion by airlines factor into Embraer’s market assessments.
- Airline focus on market share rather than profitability is bad decision-making.
- Asia is Embraer’s best opportunities today.
Bjorn’s Corner: Paris Air Show review
By Bjorn Fehrm
June 18, 2015, c Leeham Co: With the industrial part of Paris Air Show over (the public portion continues through the weekend), one can start to summarize impressions. I have over the years participated in around 10 Paris Air Shows or Farnborough International Air Shows. This was one of the first where one could see that people were stopping and looking up to observe the aircraft which were quiet.
Bombardier ‘transformation initiative’ goes after costs across the enterprise, supply chain
June 8, 2015, c. Leeham Co. Bombardier suppliers, already squeezed by Airbus and Boeing to cut costs and prices,
Alain Bellemare, CEO of Bombardier.
will soon face a new effort from Bombardier to do the same.
The new chief executive officer, Alain Bellemare, last week announced a “transformation initiative,” of which going to the supply chain is but one part for cut costs across the enterprise.
Bellemare, who was named CEO in February, knows something about cost cutting. He was an executive at Pratt & Whitney, a unit of United Technologies, before coming to BBD, and has been on the giving and receiving end of demands to cut costs.
Bellemare was named with the charge to restructure Bombardier, after billions of dollars in losses, cost over-runs and delays in corporate and commercial aircraft programs, the highest profile of which is the CSeries. The CSeries is the bet-the-company leap into mainline jet aircraft which, at the lower end, compete directly with Airbus and Boeing.
In an interview with Bellemare at the International Air Transport Assn. Annual General Meeting Monday in Miami, Bellemare covered a wide range of subject about how BBD will be remade.
Embraer ramps up smaller airplane messaging
Figure 1. Click on image to enlarge.
May 28, 2015, c. Leeham Co. Embraer is ramping up is messaging that the E-Jet family provides a better Return on Capital Employed in many circumstance than the larger Airbus and Boeing single-aisle family.
In a new push to be unveiled at the Paris Air Show in a little over two weeks, Embraer will describe its “New Metrics for Success” to an international audience in an open forum.
EMB has been showing airlines and lessors the concept for some time, and we received a briefing on the essential elements when we visited EMB last October at is home base in San Jose, Brazil.
New Metrics for Success takes airlines away from the traditional metric of economics, the Cost per Available Seat mile, and focuses trip costs and the higher quality revenue obtained by limiting the number of low-yield seats on a flight that must be offered to fill larger airplanes. Read more
Pontifications: Wizz could be first face-off of 737 MAX 200 vs “A320neo 195”
By Scott Hamilton
April 13, 2015: A campaign that began last year between Airbus and Boeing for a large order of 100 airplanes at Europe’s Low Cost Carrier, Wizz Air, could be the first face off between the “A320neo 195” (our name) and the 737 MAX 200 (Boeing’s name).
Note I said “could be.” I know Boeing is offering the MAX 200. I know Airbus is offering the A320neo. What I don’t know is if Airbus is offering the A320 195.
We first discussed the A320neo 195 last week, after a tip off by Mary Kirby of Runway Girl Network.
Wizz Air, of Hungary, currently operates only A320s and A321s. The competition is for 100 aircraft of the re-engined generation. This is a hot contest, with Boeing looking not only to flip Wizz from the A320 to the 737 but also to get a second customer for the MAX 200. Ryanair was the launch customer for the airplane last year, but no new orders have been landed since. Boeing touts the MAX 200 as the perfect solution for LCCs.
The contest is hot enough that our Market Intelligence indicates the pricing is already comfortably below $40m.
Airbus hasn’t announced a marketing name for its high-density version of the 195-seat A320neo, which last month won regulatory approval of the 195-seat concept. This is at 27-inch seat pitch. The MAX 200, which Ryanair said it will configure for 197 seats, will have a mixture of 30-inch and 29-inch pitch. Airbus believes galley cart requirements means Ryanair will have to go to 194 seats. Read more