By Bjorn Fehrm
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Introduction
11 March 2015, c. Leeham Co: After having analyzed the different alternatives which would be available to Boeing for its Middle Of the Market, MOM, studies and having singled out the most competitive configurations, we will now add revenue to the equation. In the work to establish Cash and Direct Operating Costs for the aircraft, we saw which variant had the best cost for a certain capacity and utilization. We could not see which aircraft would be the most profitable however; this requires that we bring in the revenue side.
Revenue management analysis of different aircraft types on an airlines network is a science in it selves. Sophisticated fare class strategies with connected marketing activities makes such studies elaborate and beyond the scope of our analysis. Our primary goal is to understand the difference in operational efficiency of a single versus dual aisle aircraft with the same seating capacity. For this, a simpler average margin concept will work that shows us the effects of single versus dual aisle for aircraft margins in the MOM segment.
Summary
By Bjorn Fehrm
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Introduction
08 March 2015, c. Leeham Co: In the third part of the article series around the need for a more capable solution for 180-240 seats and 5,000 nautical miles, we compared different clean sheet single and dual aisle aircraft to the Airbus A321LR and Boeing’s 787-8, the two aircraft that form the border to the segment.
We could see that a single aisle aircraft started to have trouble with weight at around 220 passengers using our normalized seating rule set. This would with normal OEM seating rules be around 230-240 passengers. At the same time the dual aisle aircraft becomes stronger the more seats one assumes. The reason is their thicker fuselage, Figure 1, lends itself better to aircraft which passes 50 meters/160 feet in length.
Figure 1. Cross sections for our studied clean sheet designs; NSA6 (New Single Aisle 6 abreast), NLT6 (New Light Twin 6 ab.) and NLT7. Source: Leeham Co.
Their advantages in boarding and deplaning then starts to outweigh their disadvantages in weight and drag. This trend is explored further in this part where we add Cash Operating Cost, COC and Direct Operating Cost, DOC, to the analysis.
Summary
By Bjorn Fehrm
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Introduction
04 March 2015, c. Leeham Co: In the first and second part of the article series around the need for a more capable solution for 180-240 seats and 5000 nautical miles, which we have labeled the 225/5000 Sector, we went through the derivatives we have analyzed as competitors to Airbus A321LR and showed why none of them are effective as a Boeing solution.
We also looked at the wetted area and weight for our common single and dual aisle aircraft. These parameters are the principal components that determine an aircraft’s efficiency given a certain engine efficiency. We also developed the market picture, outlining a substantial market by the time of entry into service of a clean sheet design by 2025, given that certain market requirements could be fulfilled.
We will now project different solutions to the requirements, thereby utilizing the preliminary design part of our proprietary aircraft model. We will look at three different cabin configurations in four different size classes between 180 to 240 seats and calculate size and weights and the resulting efficiency of the different variants. Against the key data for these different aircraft and their operational efficiency we will be able to postulate what will be the next move from Boeing and Airbus in this segment.
Summary
The findings in this our third article include:
By Bjorn Fehrm
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Introduction
01 March 2015, c. Leeham Co: In the first part of the article series around the need for a more capable solution for 180-240 seats and 5,000 nautical miles, we went through the derivative aircraft that Boeing could field as competitors to Airbus A321LR and showed why none of them are effective. We also established the market requirements and the likely market size for aircraft that shall cover this segment and the required efficiency and overall cost improvement needed.
We will now look at different solutions to the requirements, first by analyzing what key characteristics does single and dual aisle aircraft have and what consequences will they have for the aircraft’s efficiency parameters like weight, size and drag. Once we have these characteristics we can design adapted aircraft types and calculate their economics such as fuel costs and other costs and we can also establish their operational ground handling times and thereby the consequences single or dual aisle will have on the aircraft utilization.
Having developed and presented these facts it will be possible to forecast what will be the most likely results of Boeing’s New Airplane Study, NAS that we presented 2 November last year. Boeing now uses the name, Middle of the Market (MOM) in place of the NAS.
Summary:
Our second article shows:
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By Scott Hamilton and Bjorn Fehrm
Introduction
Feb. 22, 2015: An improving global freight market gives Boeing hope that air cargo demand will support the production of two new main-deck freighters a month for years to come. Boeing is struggling to sell 747-8Fs to keep the 747 line alive and needs to sell the 777F to support its goal of maintaining the current 777 production rate of 100/yr through the transition in 2020 to the new 777X.
Randy Tinseth, VP Marketing for Boeing included the projection as a passing reference in remarks Feb. 11 to the 14th Annual Conference of the Pacific Northwest Aerospace Alliance in Lynnwood (WA). The following week we spoke at length with Tom Crabtree, Boeing’s Regional Director, Airline Market Analysis, Marketing & Business Development, about the long-suffering global cargo market and Boeing’s forecast for recovery.
Summary
Redefining the 757 replacement: Requirement for the 225/5000 Sector
By Bjorn Fehrm
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Introduction
25 Feb 2015: Speculation continues to ramp up during the last weeks and months about what Boeing is up to in the 180 to 250 seat sector and what might be Airbus’ response on top of the A321LR. The segment is not well covered today within production aircraft where 737-900ER and the forthcoming MAX 9 cover up to 210 seats and A321-200 and A321neo up to 220 seats. Both fly their passengers up to a realistic mission of 3000nm, i.e. transcontinental USA.
The next in production aircraft are 787-8 and A330-200 at 240 to 280 seats. These are long range dual aisle aircraft with empty weights more than double of the former pair. The 787-8 and A330-200 per seat economics on shorter missions are therefore in another ball game.
The only aircraft that currently bridges this gap is the out-of-production Boeing 757 and there has been much debate how this shall be replaced. We have covered this question in a number or articles focusing on in turn:
We also covered the study work underway at Boeing to cover this segment. We will now dig deeper into this corner after Boeing has unequivocally stated it does not see a re-engine 757 covering this segment and any aircraft that the airlines want should be a bit larger than the 757.
Summary:
Over a series of articles we will cover:
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Posted on February 25, 2015 by Bjorn Fehrm
Airbus, Airlines, American Airlines, Boeing, GE Aviation, Leeham News and Comment, Premium
737 MAX, 747-8, 757, 787, Airbus, Boeing, KC-767