Pontifications: Boeing MAX 10, “797” NMA dominated ISTAT headlines

By Scott Hamilton

March 13, 2017, © Leeham Co.: The soft launch of the Boeing 737-10 and the prospective Boeing “797” Middle of the Market aircraft easily were the headline news items to come out of the annual ISTAT conference in San Diego last week.

The “797,” as the MOM-sector aircraft was unofficially dubbed, brought enthusiastic reaction.

The MAX 10, not so much.

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Boeing 737 MAX 10 analyzed

By Bjorn Fehrm

Note: Boeing’s “soft launch” of the 737-10 MAX at the ISTAT conference in San Diego a week ago met with some sharp criticism by lessors and some others. Within hours, Boeing scheduled a conference call for reporters the next day to defend and promote the airplaneLNC closely tracked the development of the MAX 10 and its competivitive position vis-a-vis the Airbus A321neo. Here is our first detailed, public analysis of the MAX 10.–Editor.

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Introduction

March 12, 2017, © Leeham Co.: Boeing has taken the wraps of the 737 MAX 10. Its overall configuration has long been known to LNC, but we now have more data and performance claims that we can analyze.

Boeing claims the MAX 10 flies farther, cheaper and with just about the same numbers of passengers as the class-leading Airbus A321neo.We now have enough data to analyze if this is true. We put the data in our performance model and here is the result.

Summary:
  • Boeing’s claims on a basic level seem OK. The seating is close to the A321neo.
  • On a higher level it starts to stutter. Our model can’t agree on the 5% better economics.
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NMA “important step” for Boeing, says leading lessor

John Plueger, CEO of Air Lease Corp. Photo via Google images.

March 9, 2017, © Leeham Co.: Proceeding with a New Mid-range Airplane (NMA) is “an important step for Boeing,” says the CEO of one of the world’s preeminent leasing companies. On the other hand, Airbus probably is covered in the Middle of the Market sector.

John Plueger, CEO of Air Lease Corp, agrees with Airbus claims that it has the MOM sector covered.

“From Airbus’ perspective, I think that’s true,” he said in an interview with LNC during the ISTAT annual general meeting in San Diego this week. “I don’t think they feel they have a gap. They’re quite happy with the A321neo. The success of that airplane speaks for itself. They’ve got the A330neo. It would be very easy for them to just do a lighter weight version of the A330neo and whack $7m to $10m off the price of that airplane to compete.

“The question is whether operators will need the range of the neo in that equation,” he said.

“I also think…they are looking at modifying the wing for the A321 possibly even a new wing, which could increase the performance capability of that airplane significantly. For the Airbus product line, I would agree, I don’t think there is a need.”

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If Boeing builds MAX 10, will customers come?

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Introduction

March 7, 2017, © Leeham Co.: If Boeing builds the 737-10, which appears increasingly likely, will customers come?

This is always the multi-billion-dollar question for any aircraft and engine manufacturer.

For Boeing, launching the 737-10 is a low-risk, and in the eyes of many, futile effort to stem the bleeding of market share between the MAX 9 and its rival, the Airbus A321neo.

  • “That’s the most absurd thing I’ve ever heard. What is he, flying downhill?” Airbus’ John Leahy reacting to claims by Boeing’s Randy Tinseth that the 737-10 has more range than the A321neo.

Depending on who’s counting and how the numbers are calculated, the A321 sales outpace the MAX 9 by a factor of four or five to one. LNC calculated last year that the ratio is more likely 3:1, identical to the market share split between the predecessor airplanes, the 737-900ER and the A321ceo.

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Engine OEMs diverge on technology for next generation

March 7, 2017, © Leeham Co.: Representatives of the four major commercial engine

GE9X, the final engine in a decade-long engine renewal program for GE Aviation and CFM International

manufacturers have divergent views of the next round of engine development, either for the Middle of the Market/New Mid-range Airplane (NMA) or New Small Airplanes (NSA) coming in the next decade.

Officials of CFM, GE, Pratt & Whitney and Rolls-Royce appeared at the annual ISTAT conference in San Diego yesterday.

PW’s Rick Deurloo, SVP of Sales, Marketing Commercial Engines, had the added task of dealing with the highly-publicized teething issues surrounding its new Geared Turbo Fan engine on the Airbus A320neo.

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Boeing soft launch for 737 MAX 10

Boeing 737 MAX 8. The MAX 10 is a double-stretch of this baseline aircraft.

March 6, 2017, © Leeham Co.: Boeing effectively did a soft launch today of the 737-10 MAX at the ISTAT Americas conference in San Diego.

Randy Tinseth, VP-Marketing, revealed basic specifications for the MAX 10, the first time Boeing has done so in a public forum.

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Boeing Services expansion wise, necessary move

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Introduction

March 6, 2017, © Leeham Co.: Boeing CEO Dennis Muilenburg wants the company to participate in the aftermarket aircraft services business and set a goal of $50bn in revenue in the coming years.

He looks at Boeing’s current business, the former Boeing Commercial Aviation Services (CAS), and sees a single-digit market share in a worldwide trillion-dollar market potential. Muilenburg understandably wants a greater share of this.

But LNC believes there is an additional driver: the intensely competitive commercial airliner business faces even greater competition in the coming years. Prices are under pressure today. China is developing its own aerospace industry, which will eat into sales by Boeing (and Airbus) in the home market. Russia has ambitions to renew its home-market airliner industry.

Boeing’s new Global Services unit is a hedge against the prospect of falling profits at Boeing Commercial Airplanes as these factors converge.

Summary
  • Airbus, Boeing single-aisle prices under pressure.
  • A330/350 keeps 787 pricing down.
  • Boeing’s NMA business case may depend on after-delivery services contracts.

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Pontifications: Boeing 737-9 roll-out–Nothing Special in the Air

By Scott Hamilton

March 6, 2017, © Leeham Co.: Boeing rolls out its 737-9 MAX tomorrow.

Last week, I received a call from one of the network/cable news organizations asking, What’s special about this airplane?

The answer is: Nothing.

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Long-haul cost differences

By Bjorn Fehrm

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Introduction

March 2, 2017, © Leeham Co.: The single-aisle, long-haul operations are on the increase. The new re-engined Airbus A320neo and Boeing 737 MAX generations are good for destinations of up to 3,000 nm, after taking into account reserves, winds and alternates planning. The Airbus A321LR is good for up to 3,500nm sectors.

Last week, we showed the Bombardier CS300 is joining the crop of single-aisles capable of 3,000nm city pairs, the distance between London and New York.

We also wrote the cost level of the single-aisle aircraft is competitive with the next step up dual-aisle, the Boeing 787 and Airbus A330neo.

But how do the different cost areas pan out? Is fuel cheaper or more expensive for the dual-aisle? What about the single-aisle crew costs? For clarity, we engage our cost model.

Summary
  • The total costs are similar per seat mile for single and dual aisle, but the parts are not.
  • The fuel costs per seat are surprisingly similar; the differences are to find in other places.

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AirAsia X; the long route to profitability

By Bjorn Fehrm

March 1, 2017, ©. Leeham Co: AirAsia X, the long haul sister of Tony Fernandes’ AirAsia, finally turned a profit during 2016. The airline, which started operation in 2007, had a bumpy ride from the start.

Initial operations were when fuel prices was at the highest, and the aircraft chosen, the Airbus A330-200 and A340-300, weren’t the most economical.

After scaling back operations in 2012 and focusing the fleet on the more economical A330-300, the business gradually turned. The low fuel prices of 2015-2016 finally brought the airline profitability for the last fiscal year. Read more