Bombardier looks to the future

By Bjorn Fehrm

Nov. 25 2015, ©. Leeham Co: Bombardier (BBD) has not had an easy year. The stock plunged from just over $4 at the beginning of the year to a low of just over $1 today on the continuing of a cash crisis and what to do with the CSeries program.

The stock market wasn’t reassured by the annual investors day yesterday in New York City, even though some analysts were more positive. Robert Spingarn of Credit Suisse wrote:

“In addition to offering some level of financial forecast and visibility for the next 5 years, the most important thing BBD’s new management did at today’s investor event in NYC was to clearly demonstrate a much welcomed sense of leadership, organizational structure and accountability.”

We tend to agree with him and it was a leadership that described a plausible roadmap to a future. Bombardier could before the event relegate the question of the company’s immediate survival to the past, thanks to La Caisse de dépôt et placement du Québec (CDPQ) taking a 30% stake in the BBD Train unit.

This will inject US$1.5bn to the company cash in addition to the $1bn that the Province of Quebec previously agreed to inject in the CSeries program. Both investments are scheduled to close in the first quarter. The conference could therefore be focused on a presentation on how to transform the company for 6% annual compound growth and acceptable profitability in all its business units until 2020. Read more

State investment in Bombardier further mockery of WTO

Nov. 24, 2015, (c) Leeham Co. With the $1bn investment by the Province of Quebec in the Bombardier CSeries program, another example of government funding emerges in commercial aviation development.

Setting aside whether the investment might be challenged before the World Trade Organization—and whether this makes good business sense for Quebec—the move makes a mockery of the entire concept of avoiding government support.

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The turbo-prop conundrum: small market, high costs

ATR Turbo-prop. Photo via Google images.

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Introduction

ATR and Bombardier are incumbents. China has a home-market offering.

Indonesia and India want to create a product.

It’s the 60-seat and up turbo-prop market.

It’s too many companies chasing too-small a market.

Summary

  • The 20-year demand for 60-99 seat turbo-props is small.
  • Developing a new, clean-sheet design is costly.
  • There is a solid demand for an inexpensive 19-34 seat turbo-prop—but nobody is interested.

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Embraer sees broadening market in North America

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Introduction

Nov. 17, 2015, © Leeham Co. The chief commercial officer of Embraer sees US mainline carriers adding

John Slattery, Chief Commercial Officer, Embraer. Photo via Google images.

aircraft in the 100-plus seat sector that will open new opportunities for the largest E-Jets hitherto a limited interest in this region.

First among high profile possibilities: United Airlines, which was identified as a major prospect for Bombardier and its CS100. According to multiple news reports, UA is holding out an order for the CS100 as an inducement for some pilot contract revisions. According to Market Intelligence, the potential order is for an equal number of orders and options, well below 50 orders but one which would be a crucial win for struggling Bombardier.

But Embraer isn’t going to let this order go without a stiff fight. Through United Express partners, EMB has a large installed base of E-175s operating for United. This is viewed as a major advantage by EMB’s CCO, John Slattery.

Summary

  • United, JetBlue, Air Canada targets for CSeries sales.
  • Embraer has large, installed fleet of E-Jets at these airlines.
  • Broadened market potential seen with North American carriers for 100-plus seat airplanes.

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Bjorn’s Corner: MRJ90 first flight

By Bjorn Fehrm

By Bjorn Fehrm

13 November 2015, ©. Leeham Co: Mitsubishi flew their MRJ for the first time this week. I could have added “finally” because it is two years late compared to the original time plan. But who cares when the aircraft is finally ready to fly and everything goes well? (Well, the customers do, actually.)

It was a big moment for Japan, a nation with a sizable aeronautical industry. Japan has been a major partner to Boeing in their larger airplane programs over the 757/767 to the 777 and 787. For the Dreamliner, they even designed and made the hottest item, the high-tech Carbon Fibre Reinforced Plastic (CFRP) wing.

Despite having such a capable aeronautical industry, Japan has not built an own civil aircraft since it closed the production line for the YS-11 twin engined turboprop in 1973. Since then it has acted as sub-supplier and has worked on certain military programs like the Mitsubishi F-2 fighter, based on the Lockheed Martin F16.MRJ first flightThe Mitsubishi corporation flew the MRJ90 for the first time Wednesday from the Nagoya Airport in Japan (screenshot from video from Mitsubishi). Most of the flight testing will be done in Moses Lake (WA), USA, where four test airplanes will be based.

Moses Lake is blessed with open skies, little air traffic, a long runway and good weather. It has a long history of flight testing, serving as a test-base for Japan Air Lines 747 pilot training for decades. Boeing also uses Moses Lake for flight testing.

We analyzed the MRJ90 and its main competitor the Embraer E175 in a subscriber article the 25th of January. We will revisit the main characteristics and then comment on what could be seen from the first flight. Read more

Embraer’s fundamental advantages

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 Introduction

With the first Embraer E-Jet E2 under assembly, we take a look at the E1 and E2 programs in the run-up to roll-out of the E-190 E2 next year and projected Entry Into Service (EIS) in 2018.

Summary

  • Broad customer base gives Embraer a major advantage against new competitors.
  • More than 2,300 ERJs, E-Jets in service.
  • More than 1,100 E-Jets in service.
  • Broad product support a key advantage.

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Bjorn’s Corner: Aircraft programs

By Bjorn Fehrm

By Bjorn Fehrm

30 October 2015, ©. Leeham Co: There has been dramatic news this week around Bombardier’s (BBD) CSeries program. I wrote a subscribers article about what to expect in terms of the cash flow problem that the BBD management has been wrestling with. The announcements yesterday and the following earnings call confirmed the financial modelling I did with our aircraft modelling tool.

Having watched experienced Wall Street analysts being hard pressed to understand what has happened with the CSeries, I thought I could use this week’s corner to explain the overall economical flow of an aircraft program like the CSeries (there will be details in a follow up subscriber article). I will also put it in context with how it affects a company like BBD and what one must think about when it comes to timing of such projects.

To give the timing aspect more colour, I will also compare with Embraer and their E-Jet E2 project and Boeing’s 787 program. The three programs are very different and they demonstrate in an illustrative way the challenges of making a new civil airliner and that one must adapt the project to the company’s position and its strength and weaknesses.

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Assessing the China market

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Introduction

Sept. 30, 2015, (c) Leeham Co.: The Boeing deals announced last week with China put the country into the spotlight about its commercial aviation ambitions.

For many, the various deals announced by Boeing raise alarm bells. For most, that fire horse already left the fire station. The smoke has been billowing out of China (or maybe that’s smog) for a long, long time.

Summary

  • Boeing announces 300 orders and commitments for China, though the company was vague about the details. We try to dissect what’s real and what’s smoke.
  • Additional deals announced by Boeing are driven by China’s pay-to-play approach to business.
  • Other OEMs, suppliers also have to pay-to-play.
  • China’s deals with Airbus and Boeing are only two elements of a national goal for commercial aerospace.
  • IP theft and technology transfer big concerns.

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Evaluating airliner performance, part 1.

By Bjorn Fehrm

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Introduction

Sep. 21 2015, ©. Leeham Co: Comparing and evaluating operational and economic performance of competing airliners is a complex task that requires analysis of thousands of parameters.

It’s not unknown for smaller airlines to have limited capability to undertake these difficult analyses. Accordingly, they often rely on the Original Equipment Manufacturers (OEMs) for their analysis on behalf of the potential customer.

Unfortunately, the OEM’s have little incentive to provide an unbiased view of either their products nor those of their competitors.

Thorough evaluations require quite some preparations. If these preparations are not carried out correctly, the result can be biased to the extent that the evaluation method dictates which’s the best aircraft and not the most suitability aircraft for the task. We will in a series of articles cover how aircraft evaluations are done and how evaluation pitfalls can be avoided.

Summary:

  • Aircraft evaluations are made for all direct operating costs that can be linked directly to the operation of the airliner.
  • The costs can be divided in Cash Operating Costs (COC), which covers the operation of the aircraft and capital costs. Combined these costs constitute the Direct Operating Costs, DOC.
  • The OEMs produce data for all COC cost items, but they do that in their own way. To make the costs comparable one need to know and understand their assumptions and neutralize these through independent modeling of the costs.
  • We describe what these assumptions are and how to neutralize them.

 

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Embraer CEO interview: oil prices, Brazil’s economy, China

Paulo Cesar, president and CEO of Embraer’s commercial aviation unit. Photo via Google images.

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Introduction

Part 3

Sept. 14, 2015, © Leeham Co. It’s only been three months since the Paris Air Show and there have been some significant developments in the world that have impact on commercial aviation:

  • Oil prices dropped from about $62/bbl to a low of $38 in mid-August and it’s climbed back to about $46 this week;
  • China devalued the Yuan;
  • The Brazilian economy has deteriorated and so has the domestic political situation; and
  • Some LCC airlines in Asia are feeling the strain of growth and weakening currencies.

We talked with Paulo Cesar, president and CEO of Embraer at the Paris Air Show on some of these topics. We caught up with him Sept. 2 in Seattle, revisiting these topics and talking about more.

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