Boeing MOM airliner; market coverage

By Bjorn Fehrm

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Introduction

12 April, 2015: In our study of the options for Boeing’s market study called Middle of the Market (MOM), we could conclude that the most likely aircraft to cover their 200-250 seat 4750nm range requirement would be a seven abreast twin aisle aircraft using their patented new oval construction, thereby saving weight and drag.

After finishing the series, Readers requested that we conclude the work by showing what market segment a family of such airliners would cover and how they would relate to the Boeing 787-8. As it is pretty straight forward to see with our aircraft performance model how much of a range of aircraft variants one can make from one base development of aircraft and engine, we decided to fulfill the wish from our Readers.

We have therefore looked at how far the concept MOM airliner could be stretched and what segment in the market would be covered by it. We also studied how much such a family would encroach on Boeing’s 787 Dreamliner market.

Summary

  • A base design such as our proposed MOM dual aisle airliner can typically cover a market of 30-40 seat increments per model.
  • Limiting factors are the base models wing area and span, together with engine sizing. Much depends on the engine’s stretch capability.
  • A MOM airliner family would compete with the 787-8 for short- and mid-haul traffic, there presenting a more economical alternative. The Dreamliner would have long-haul for itself.

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Bombardier CS300 analysis vs A319neo, 737-7

By Bjorn Fehrm

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Introduction

March 29, 2015, c. Leeham Co: Bombardier’s big bet in the aeronautics sector, CSeries, is well into flight testing, now more than half way toward the 2,400 hours required by Transport Canada before certification can be granted. The first aircraft to be certified will be the smaller 110 seat CS100 but the market is most interested in the larger 135 seat CS300, which has 63% of present orders and commitments, Figure 1.

CS300

Figure 1. Cseries largest model, CS300. Source: Bombardier.

Bombardier’s new CEO, Alan Bellemare, told reporters last week that the CS100 would be certified during 2015 with entry into service slipping into 2016. The CS300, which is a direct challenger to Airbus’ A319neo and Boeing’s 737-7, should follow six months after CS100. With the CS300 in flight testing and going into service next summer, we decided to have a deeper look at CS300 and its competitors.

Summary

  • A319 and 737-7 are shrinks of the market’s preferred models, A320 and 737-8, and as such not the most efficient models.
  • The CS300 is the series center-point and it shows. The modern design beats the Airbus and Boeing designs on most counts.
  • Part of the modern concepts in CSeries is the well-conceived Pratt & Whitney PW1000G geared turbofan.
  • PW’s 73 in fan version of the PW1000G for CSeries is slightly less efficient that the 81 in version for A319neo but CS300 lower weight makes sure this is more than compensated for.

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Guarantees, commitments and marketing claims

March 25, 2015: When the early Boeing 787-8s emerged overweight and falling short of the marketing claims, Boeing said that nonetheless the fuel burn and performance guarantees to customers would be met.

When we revealed the first flight test performance results for the Bombardier CSeries, BBD acknowledged fuel burn and noise results were better than guarantees and meeting the “brochure” numbers.

With questions raised over the CFM LEAP-1B fuel burn at this stage of development, Boeing responded by saying it will meet customer “commitments.”

What does all this jargon mean? We interview a Marketing Executive, experienced in aircraft evaluations to find out. Read more

Leahy gets lifetime achievement award; CSeries could be delayed again

March 23, 2015: John Leahy, Aviation Week Lifetime Achievement Award: John Leahy, the chief operating officer-commercial for Airbus, received the Lifetime Achievement Award from Aviation Week. It’s a well-deserved award.

John Leahy. Airbus photo.

As the AvWeek write up details, Leahy has been instrumental in bringing Airbus to the market position it is today. We’ve known Leahy nearly the entire time he’s been at Airbus. He’s one of those love-him or hate-him kind of guys (or, in my case, like-him). Whether loved or hated, his industry accomplishments deserve respect and admiration. Joe Sutter, who is still around in his 90s as a consultant to Boeing, would be Boeing’s counter-part for the impact of his influence on the industry. We certainly can’t think of a Boeing salesman or any other contemporary in the front office who would match Leahy’s tenure and influence. In his day, Bill Allen, the long-time CEO, certainly would qualify.

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Bjorn’s Corner: Intro, LCC long range and CFM’s LEAP

By Bjorn Fehrm

March 19, 2015: This is the first version of my Corner where I will comment on the aeronautical world as I see it. It will be a mix of tech things (I am an engineer) and my view on things from my European vantage point. Enough on reason and style; lets get started.

LCC goes long range: After AirAsiaX and Norwegian, now Ryanair is going long range, according to Irish Times (or not; the latest news from Robert Wall of The Wall Street Journal is that the board has not approved a long range business plan).

Be that as it may with Ryanair, the key thing is that what happened to the majors on short haul is about to hit them on long haul as well. Short haul LCCs brought about a change in airline economics and in single aisle aircraft. The LCCs, followed by Ultra LCCs, started the trend to denser and denser configurations where the latest trends are sub 29 inch pitch slim-seats and lavatories that started at 37 inch getting slimmed to 31 inch. It has also brought about changes in galleys and emergency exits configurations, all leading to aircraft with higher and higher capacities.

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Odds and Ends: CS300 first flight delayed; PW GTF; Boeing enters MidEast fray

Baby, it’s cold out there! Bombardier delayed the first flight of its CSeries due to the cold. Click on image to enlarge. Source: Sylvain Faust.

CS300 first flight delayed: When Bombardier says it’s too cold for the CS300 first flight, you know it’s cold up in Montreal. It’s -21C at Mirabel (-6F) and partly cloudy, but that was too cold for the guests, according to our man on the scene, Sylvain Faust. Canadians know how to dress for this cold but visitors don’t. A rescheduled time hasn’t been definitively announced.

Bombardier doesn’t have an open-faced tent and outdoor heaters set up, according to Faust.

PW GTF: Flight Global has a report about Pratt & Whitney’s “new aggressiveness” in competing with CFM International in the battle of the Pure Power Geared Turbo Fan vs the LEAP-1A. These engines power the Airbus A320neo family.

Boeing enters MidEast fray: American, Delta and United airlines want Open Skies revisited in order to curb competition by the Big Three Middle Eastern carriers. Boeing, FedEx and JetBlue, have entered the fray, opposing any such action. Here is the story.

787-3, “737-10” no replacement for 757

Feb. 25, 2015. c. Leeham Co. When Boeing CEO Jim McNerney last year suggested that a replacement for the 757 could be based on the 787 or the 737 MAX, the statement conjured up visions of resurrecting the 787-3 (the short-range version of the 787-8) or further developing the 737-9 into a larger “737-10.”

We were skeptical then and remain so now.

The idea of a 787-3 resurfacing into a 4,500nm airplane to replace the 757 is a dog that just won’t hunt. As Nico Buchholz, the fleet manager for Lufthansa Group, told us, the 787-3 is just “too much airplane.”

We couldn’t agree more, and the idea of a “787 Lite” is a simplistic suggestion that doesn’t fully think through all the issues.

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Here’s why Boeing won’t do a “757 MAX”

Feb. 12, 2015, c. 2015 Leeham News and Comment: Boeing appeared to put to bed once and for all any prospect of reviving the 757 to fill a product gap between the 737-9 and the 787-8.

Randy Tinseth, vice president of marketing, refuted a published report that said Boeing was studying resurrecting the plane, last delivered in 2005, with new engines and winglets. Tinseth made the remarks Feb. 11 at the Pacific Northwest Aerospace Alliance conference in Lynnwood (WA).

While Boeing studied the prospect at one or more points, we didn’t view this as particularly significant; Boeing looks at virtually all options when studying product development.

Our economic analysis, performed after the published report, is one reason why we didn’t believe Boeing would proceed with a “757 MAX.” The economics simply fall short of the competing Airbus A321LR by double digits.

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Odds and Ends: Real-time flight tracking; LEAP-1A testing

Real-time flight tracking: At last, the airline industry is adopting rules to require real-time flight tracking. ICAO, the international organization governing rules and regulations, approved one to require real time tracking next year. The action is long overdue.

Singapore Airlines has made the decision to begin installing the system sooner.

Initially data will be transmitted at 15 minute intervals but if a flight anomaly occurs, transmissions will occur at one minute intervals. While the system won’t prevent real-time accidents (or hijackings), locating airplanes sooner could save lives if an accident is survivable or accelerate recovery of flight data recorders and cockpit voice recorders to solve an accident sooner and potentially prevent accidents in the future from the results.

LEAP-1A testing: The CFM LEAP-1A, destined for the Airbus A320neo family, is now in flight testing, reports Flight Global.

 

Muilenburg’s challenges as Boeing CEO

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Introduction
Jan. 27, 2015: Dennis Muilenburg has been the No. 2 at The Boeing Co. for a little more than a year. He was named vice chairman, president and COO in December 2013.

Jim McNerney

His boss, Chairman and CEO Jim McNerney, turned 65 last August. Sixty-five is the mandatory retirement age, but this has been waived before and McNerney is widely understood to want to stick around through Boeing’s 100th Anniversary in 2016.

The industry is buzzing with reports that McNerney might move up soon to

Dennis Muilenburg

non-executive chairman, with Muilenburg assuming the CEO title.

If and when Muilenburg becomes CEO, he faces a laundry list of challenges.

Summary

  • Strong competition from Airbus that is getting stronger;
  • Continued cost cutting;
  • Learning the Commercial Airplanes business;
  • Declining defense business and revenues, putting pressure on profits and cash flow;
  • Flight testing and development of the KC-46A;
  • Development of the 737 MAX and 777X and proving that delivering new airplane programs on time and on budget can be achieved again;
  • Selling enough 777 Classics to maintain production rates to the 2020 EIS of the 777X;
  • Dealing with labor unrest with its Seattle area unions and a new attempt to organize the Charleston 787 plant; and
  • Deciding whether to take that “moonshot” and launch new airplanes earlier than the 2030 EIS McNerney set as policy.

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