By Bjorn Fehrm
14 September 2016, ©. Leeham Co: During 2014, we wrote several articles on what could be a good replacement for the Boeing 757-200Ws operated on trans-Atlantic missions. One of the aircraft we looked at was Boeing’s 737 MAX line.
We found that the most promising variant was the 737 MAX 8. It has a standard range without extra tanks of 3,600nm. Its practical maximum network range would be critically dependent on the cabin configuration. The best configuration would be with a light cabin such as that an LCC would use for transatlantic service—that is, not including heavy, lie-flat seats, but rather seats that might be configured with extra legroom and perhaps greater reclining ability. At the time, we looked at Norwegian Air Shuttle (NAS) as an example.
Flight International now reports in their 13-19 September print magazine that Norwegian might be the first taker of the 737 MAX and that the missions would be trans-Atlantic.
The MAX 8 program is running ahead of schedule. Planned Entry Into Service (EIS) was summer 2017 with Southwest Airlines. Southwest still plans to take delivery of their first 737 MAX 8 at that time with operational service starting in September.
But Boeing is ready to deliver 737 MAX 8s as early as March 2017. The customer for these aircraft would be Norwegian and the planned use should be flights between Europe and US East coast. This means the first mission for the “short haul” 737 MAX should be to cross the Atlantic. Read more

Sept. 8, 2016: Glory Lost and Found: How Delta Climbed from Despair to Dominance in the Post-9/11 Era is a ponderous title for a ponderous book.
But this is not a criticism.
Glory Lost is one of the best books I’ve ever read about the turmoil in the airline industry. Authors Seth Kaplan and Jay Shabat, two journalists, put together a book of nearly 450 pages that goes beyond just the focus of how Delta Air Lines spiraled into bankruptcy following 9/11, emerged and suffered through more travails after the 2008 financial market meltdown.
Sept. 5, 2016, © Leeham Co.: August was unusually slow, so today is sort of an Odds and Ends clean-up of the summer.
There was the Southwest Airlines engine incident and the reports that ANA’s Boeing 787s have engine issues, but I wrote about these last week.
Today, the Odds and Ends include more on the Mitsubishi MRJ; Airbus deliveries; sales campaigns and other stuff.
Sept. 1, 2016, © Leeham Co.: The lucrative labor contract agreement for Southwest Airlines pilots agreed this week is good news for Boeing.
Why?
Because under the previous contract, Southwest pilots—who had been in negotiations with management for about four years—claimed they didn’t have to fly the new

Boeing 737-7 MAX. Southwest Airlines is the launch operator of the 737-8 MAX. Boeing photo via Google images.
737 MAX. The terms limited the number of types of 737s that could be flown, they claimed.
Management took a different view, but the issue was serious enough that WN accelerated retiring 737 Classics in part because of this issue. Retire the Classics, and a fleet type is eliminated, paving the way to accept and operate the MAX.
LNC has been beset by technical issues since Aug. 17 that interferes with e-mail notification as well as links to Twitter, Facebook and Linkedin. We’re working on it with Wordpress.
Aug. 29, 2016, © Leeham Co.: Faulty engines dominated commercial aviation news last week.
First was ANA’s Boeing 787s were hit by issues with its Rolls-Royce engines. Corrosion was found on key engine parts. ANA cancelled flights to inspect and repair the engines.
Unfortunately, some media characterized the matter as the “latest” to hit the “troubled” 787. The London Telegraph is one example.
This characterization, of course, refers to the history of the 787 with its design and production challenges and later by the grounding from the lithium-ion battery fires.
Aug. 24, 2016: It’s a light week for relevant commentary from the US aerospace analysts.
July 19, 2016, © Leeham Co.: If anything came out of the otherwise dull Farnborough Air Show, it was that the Middle of the Market airplane debate is as muddled as ever.
Boeing didn’t launch, or even say much, about the prospective 737-10, a slightly larger version of the MAX 9 intended to close the gap between the 9 and the Airbus A321neo. Boeing illustrates the 737-8-based MAX 200 as a separate model in its product line up. The 737-10 will slot in above the MAX 200, if built.
Boeing increased the demand in its 20-year Current Market Outlook for the small, twin-aisle airplane by 5%–a move Airbus claims is aimed at the Boeing Board of Directors to entice it to approve launch of the New Mid-range Aircraft, or NMA as Boeing now calls the MOM aircraft.
Airbus said the MOM sector ends at 240 seats (single class) and only a single-aisle airplane makes sense. This is a shift from long-standing messaging that the A321neo covers the lower end of the MOM sector and the A330-200/800 covers the upper end. This message was advanced as recently as the Airbus Innovation Days at the end of May.
With the rhetoric changing a bit, is it time to redefine the MOM sector?
By Bjorn Fehrm
July 13, 2016, ©. Leeham Co, Farnborough Air Show: AirAsia Group Chief Executive Tony Fernandes said yesterday that increased congestion the group has seen for several of the airports AirAsia operates to in the Asian market motivated an order for 100 Airbus A321neos.
“We are slot constrained on several of our destinations and when we can’t get any more slots from an airport, it’s better to take-off with the 50 more passengers that an A321neo offers rather than the 180 seat our standard A320 have,” said Fernandes.
“The congestion has grown to the point where it will no longer be optimal for AirAsia to only operate with our standard-size aircraft, our fleet of 200 A320ceos with 180 seats, which will be gradually replaced in coming years by our order for 304 A320neos with the same seating,” Fernandes said. Read more
Dearth of wide-body order hang over Airbus, Boeing
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Introduction
July 25, 2016, © Leeham Co.: It wasn’t a good two weeks for wide-body airplanes.
Airbus, responding to a leak to the Paris newspaper La Tribune, confirmed it will reduce production for the A380 from 20/yr in 2017 to 12/yr in 2018—returning the program to a loss.
Boeing firmed up an MOU announced at the Paris Air Show with Volga Dnepr for 20 747-8Fs, but wouldn’t say how many are firm orders and how many are options.
Week 2: Boeing took nearly $1.7bn in after-tax write downs for the 787 and 747-8 programs.
And, while not directly tied to wide-bodies per se, Delta Air Lines announced it will reduce its trans-Atlantic services for a variety of reasons. Most of these services are performed with wide-body aircraft.
Summary
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Posted on July 25, 2016 by Scott Hamilton
Airbus, Airlines, American Airlines, Boeing, Delta Air Lines, Leeham News and Comment, Premium
747-8, 787-10, 787-9, A350-900, A380, Airbus, American Airlines, Boeing, Delta Air Lines, Emirates Airline, Volga-Dnepr