Introduction
28 May 2015, C. Leeham Co: I am in Toulouse today attending Airbus Innovation days for Leeham News. It has been a good day’s briefings and I have presented what was perhaps the biggest change since we last met Airbus in the article “Airbus A350-1000 getting real”.
Apart from this program, there were more standard updates on Airbus other activities and programs. Here follows a rundown on these updates in a more paraphrased form.
By Bjorn Fehrm
Introduction
May 4, 2015, c. Leeham Co. The other day one of our readers asked something along the lines, “now that Airbus has the A320neo 20% more efficient than today’s A320, how shall Boeing’s 737 MAX fair in the market? It is only 15% more effective and there are question marks around the LEAP-1B?”
This made me realize that marketing works. I decided to write about the phenomenon that the OEMs seem to find further improvements all the time and how these continually higher improvements seem to work beyond the physical laws as we know them.
The answer boils down to the fact that there is more than meets the eye around how much fuel an aircraft uses to transport people from A to B. In fact, the OEMs’ marketing departments excel within the complexity of the task and can always find a way to say “my mousetrap has now improved another x% and is therefore Y% better than yours”.
To cut through these marketing moves one need a bit of background and first grade math. Let’s see how they do it. Read more
By Bjorn Fehrm
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Introduction
26 April 2015, C. Leeham Co: With Emirates Airlines deciding for Rolls-Royce Trent 900 engines for its 50 new A380s and admitting that it would accept that this could be for all of them if Airbus does not proceed with an A380neo, the time has come to look at how much incremental improvements can be brought on the present A380.
Our proprietary aircraft model is particularly suited for such studies as we can change any parameter and read the result off the efficiency scale. We can also play with the aircraft’s configuration and see what effect it will have. Based on Emirates’ new configuration of A380s equipped with the Trent 900 engine, we have checked what incremental improvements are doable and what would they bring.
Summary
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Introduction
April 14, 2015: Several airlines operate the Boeing 757 across the Atlantic on “thin” routes but sometimes have to do refueling tech stops when high westerly winds

Aviation Partners Boeing plans the Split Scimitar Winglet (SSW) for the Boeing 757 and 767. Officials plan to seek board approval on the 757 SSW this year, the 767 next year. Source: Aviation Partners Boeing. Click on image to enlarge.
occur.
The 757s are aging, with engine maintenance, repair and overhaul costs increasing under the tightly-controlled contract with Rolls-Royce and Pratt & Whitney.
Some airlines want a “757 replacement.” Boeing and Airbus don’t see a market for “just” a 757 replacement and argue the 737-900ER/9 and A321neo/LR are the replacements. Even these fall somewhat short.
Industry observers and pontificators nonetheless are obsessed with a “757 replacement” (except us—we’ve redefined the replacement as one needed for the 225/5000 Sector [225-250 seats, 5,000 miles] and concluded an airplane very similar to the 767-200 is needed).

Patrick La Moria, EVP and chief commercial officer, Aviation Partners Boeing.
While all this debate is going on, Aviation Partners Boeing (APB) is close to seeking board approval to offer a scimitar option for the 757 that will improve efficiency by about another 1.5%. A scimitar for the Boeing 767 may not be far behind.
Summary
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Introduction
April 6, 2015, c. Leeham Co. The next 15 years may well be the last new airplane programs of major airliners that look like today’s tube-and-wing aircraft because demands for new efficiency will require go beyond what engines can do within a reasonable size, says Alan Epstein, VP of technology and environment at Pratt & Whitney.
Major changes to the airframe will have to provide added efficiency gains in combination with new and evolving technology from today’s engines.
The next new airplane, the so-called Middle of the Market (MOM) aircraft, will look like today’s airplanes. The next plane after that, the replacements for the Airbus A320 and Boeing 737 families, will probably be the last iterations of the planes of today. After that, new designs are likely to emerge, Epstein says.
Summary