Leeham News and Analysis
There's more to real news than a news release.
Bombardier’s crisis of confidence perhaps the biggest challenge for CSeries
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Introduction
Feb. 18, 2015, c. Leeham Co.: Alain Bellemare, Bombardier’s new president and chief executive officer, has his work cut out for him.
Figure 1. The CSeries was supposed to enter service in late 2013, two full years ahead of the Airbus A320neo. This market advantage has been lost with repeated delays. BBD is sticking to its public statement that EIS is now the second half of this year (most put EIS in the fourth quarter), but there is growing belief EIS will slip to the first or even the second quarter of next year–after the A320neo EIS. Source: Bombardier, Airbus, Leeham Co. Click on image to enlarge into a crisp view.
We outlined the corporate and market perception challenges ahead of him in our Feb. 13 post. Investor and media reception to the CEO leadership change was mixed. Although Bellemare’s appointment was seen as a positive, stock traded down and Bombardier took a pounding in the press (see some reaction at the bottom of this post).
He also has challenges with a changing market place, driven by two years worth of delays in the CSeries program and exacerbated by a changing global political environment.
Summary
- Bombardier faces a crisis in confidence from customers that has to be fixed.
- The CSeries has lost its entry-into-service advantage over the Airbus A320neo and has reduced its advantage over the A319neo, the Boeing 737-8/7 and Embraer E-190/195 E2 EIS due to delays.
- A changing global political environment poses additional risks to the CSeries skyline.
Regional operations with the Turboprop, propjet or Jet; Part 2.
By Bjorn Fehrm
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Introduction
15 Feb 2015: In Part 1 of this article series we started comparing the alternatives available for turboprop short haul services in the 70 seat segment; ATR72-600 and Bombardier Q400. We also included the closest regional jet, CRJ700 from Bombardier, to compare costs and see where a jet would be 
needed to keep trip times within reason.
In Part 1 we went through the capacity of the aircraft and their basic characteristics. We also did a first check of their typical fuel consumption on a standard mission of 300 nautical miles.
We will now look closer at the economics of the aircraft; we fly them over different sectors with different speed profiles. We will also dissect their Cash Operating Costs (COC) and Direct Operating Cost (DOC). Having done all this we will look at the crossover points; for what market is ATR72 the choice and where does Q400 fit. And finally, what route sectors require a jet?
Summary:
- The ATR72-600, Bombardier Q400 and CRJ700 are quite different aircraft. The monikers turboprop, “propjet” and jet fit them well.
- The positioning of the end of the scale products are clear, the intriguing aircraft is the Q400. When does it makes sense and has Bombardier positioned it correctly?
- How does one explain its recent meager sales? Wrong aircraft at wrong time? Weak sales force? Wrong markets?
Regional operations with the Turboprop, prop-jet or Jet
- We examined the future of turboprop airliners Jan. 5, 2015, analyzing the backlogs of Bombardier and ATR–and the ATR overwhelming dominance of the current turboprop sector. This is the second of a series looking at this sector.
By Bjorn Fehrm
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Introduction
08 Feb 2015: Passenger traffic is growing the world over on a regional, domestic and international level. For domestic and international airlines the choice of mainline transport aircraft is clear today: there are only two vendors, Boeing and Airbus, and they produce similar products.
For regional transportation there is more choice. First of all, one can chose type of aircraft, turboprop or jet. Within jet, there are several OEMs that are active. The choice in turboprop is more restricted. In practice, the choice stands between the classical turboprop with ATR and a faster type from Bombardier, the Q400 “Prop-Jet” as it is called, as its speed lands between the classical turboprop and regional jet.
The question is, what are the real differences between them in terms of design, passenger comfort and economics and what is the right choice for a market segment? We will take a deeper look into this by analyzing the ATR72 as the classical turboprop, the Bombardier Q400 as the Prop-Jet and CRJ700 as the regional jet.
Summary:
- The ATR72-600, Bombardier Q400 and CRJ700 are all about the same size, around 70-80 seats single class or 60-70 seats dual class.
- They offer different comfort levels, and it is not all about speed.
- In developing the economics in two steps we seek the crossover points between the different types.
Airbus A400M; how good and how late?
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By Bjorn Fehrm
Introduction
01 Feb 2015: Six years ago Tom Enders, then-CEO for Airbus (when the parent was named EADS), threatened to stop the A400M project. He then played hardball to get eight European states to understand they had to pay 5bn Euro more or get no plane. Airbus existence could be threatened by a project that its management when the program was launch (CEO Jean Pierson) did not want but that the politicians convinced Pierson’s successor, Noel Forgeard, to do.
Airbus A400M Atlas landing at Farnborough Airshow. Source: Wikipedia.
Now Tom Enders is CEO of Airbus Group and has to apologize to the same governments that he struck a deal with then to finish the project if Airbus got the money and a consent to three years of delays. Now Airbus can no longer fulfill the terms and the airplane is still falling short of performance specifications. Deliveries have been delayed further and promised capabilities will be delivered later than said. Like then, heads are rolling at Airbus and tighter control is being applied.
Summary
- The A400M rests between the Lockheed Martin C-130 and the Boeing C-17.
- European countries need an airlifter for military and humanitarian missions.
- Dirt airstrip capability is needed.
- The program will take longer to complete and this time Airbus has to pay.
A350-1000 gets upgrade to 387 seats; we analyse the consequences
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By Bjorn Fehrm
Introduction
28 Jan 2015: Exactly one week after the first Airbus A350 started regular service between Doha and Frankfurt with Qatar Airways (on 15th of January), upgrades to the A350 capacity was announced by Airbus in a presentation to German investors. The forthcoming upgrade was hinted to media at Airbus annual press conference two weeks ago by Didier Evrard, Airbus head of programs, but no details were given at the time.
The changes were now spelled out more in detail, including pictures of the changed sections of the cabin. Having known about these changes for some time, we can now present the goals of these changes and make a first assessment of how they affect the competitive positioning of the A350.
Summary:
- The improvement program brings the Cabin-Flex lavatories to the A350 interior catalog, enabling smaller lavatory footprint and thereby increased seating densities.
- Airbus has also reworked galleys around the third and fourth door pairs, thereby freeing up galley area in other parts of the cabin.
- Taken together, Airbus claims an 18 seat improvement for the A350-1000, making it a 387 seater in a two class configuration.
- We apply the changes in our cabin model and examines how this will change the competitive landscape between Airbus A350 models and Boeing’s 787 and 777 families.
First analysis of Mitsubishi Regional Jet, MRJ
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By Bjorn Fehrm
Introduction
25 Jan 2015: Japan has not produced a commercial aircraft since 1973, when the last YS-11 twin engined turboprop rolled off the assembly line. The YS-11 was developed by a consortium of Japanese “heavies,” where two are also active in the creation of the MRJ, Mitsubishi Heavy Industries and Fuji Heavy Industries. This time Mitsubishi Heavy Industries is very much in command as they own 64% of the company set up to develop, assemble and market the aircraft, Mitsubishi Aircraft Corporation, Fuji Heavy Industries are working as design consultants this time.
Figure 1. Mitsubishi MRJ90 starting its Pratt & Whitney GTF engines for the first time. Source: Mitsubishi.
The first MRJ prototype has run its engines 10 days ago and is preparing for first flight later in the spring. It is therefore time to take a closer look at the first model, MRJ90, and compare it to its direct competitor, Embraer 175 E2.
Summary:
- The MRJ90 and E-Jet 175 E2 are the same size, around 90 seats single class or 80 seats dual class;
- Both aim for scope clause acceptance at 76 seats despite being to heavy; and
- They are different in their fuselage packaging but surprisingly similar in their capabilities.
Interview with Airbus CEO Fabrice Brégier: Airbus and innovation
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By Bjorn Fehrm
Introduction
18 Jan 2015: When visiting Toulouse last week we got the opportunity to talk to Airbus CEO, Fabrice Bregiér, on one of his pet subjects: the need for Airbus to be more innovative.
Background to the discussion was that we had observed that Airbus, after decades of a high innovation level, higher than its main competitor Boeing, had slipped behind in the last decade. We wanted to discuss this with Brégier, who has during his tenure, elevated the innovation theme to one of his top priorities. We wanted to see if we had consensus on the past and understood Airbus way forward.
Summary
- A380 problems undercut subsequent innovation; but
- Airbus still maintains innovative lead, Bregier says;
- A350, A320neo, A330neo examples of innovation; and
- Don’t need to overreach when benefits aren’t there.
Customer Quality counts as much as orders, says Boeing
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Introduction
Jan. 14, 2015: Customer quality counts as much as the raw number of orders, a top Boeing official said yesterday during a bit of counter-programming on the day Airbus held its annual press conference recapping the previous year’s orders and deliveries.
In a tele-press conference, John Wojick, Boeing SVP of Global Sales & Marketing, said, “It’s not just orders, it’s also about the quality. We work very hard to do business that will actually get to deliveries. We have a much stronger history of orders-to-deliveries than our competitor.”
Summary
- Wojick has a point: Boeing’s customer quality orders historically have been better than Airbus; but
- This is changing. Our Storm Warning Flag assessment shows an improved Airbus customer quality base among the top orders.
- Both companies overbook in anticipation of cancellations and deferrals; Airbus is more aggressive in this practice.
- Airbus had three times the cancellations in 2014 as Boeing.
A380neo decision likely this year, triggering the next widebody engine project
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By Bjorn Fehrm
Introduction
Jan. 12, 2015: One of the subjects which is sure to come up on Airbus annual press conference on Tuesday the 13th in Toulouse will be when and how Airbus will re-engine the A380.
Airbus Commercial CEO Fabrice Bregier vowed during the Airbus Group Global Investors Day last month that an A380neo is coming.
There is much speculation around this subject as the business case of re-engineering an aircraft that is selling at such low numbers is difficult to get to close. The business case is difficult to make work for Airbus (such a project will cost in the order of $2 billion) but it will be equally hard for the engine manufacturers to offer engines that have enough efficiency gain to make the overall project feasible from an efficiency improvement perspective.
Summary
- A380 Classic equals Boeing 777-300ER seat fuel costs.
- Boeing 777-9 beats A380 on CASM, an A380neo regains the advantage.
- Engine makers face hard choices to retain dominance or to broaden market penetration.