Leeham News and Analysis
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Embraer CEO talks about risks
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Introduction
Embraer CEO Paulo Cesar Silva. Photo: AINOnline via Google Images.
June 22, 2015, Paris Air Show, © Leeham Co. Embraer has emerged as the#3 commercial aircraft producer over the years, behind Airbus and Boeing and overtaking Bombardier, by approaching risks carefully and conservatively. No other decision in recent years reflects this approach than what to do when events outside its control forced officials to decide what to do about the future of the E-Jet.
Bombardier launched the CSeries with a new design and a new engine. The larger of two models, the CS300, was a direct challenge to Airbus and Boeing and their smallest aircraft. Airbus responded with the New Engine Option family, forcing Boeing to react with the re-engined 737, the MAX.
With the smallest CSeries, the CS100, a competitor to the largest EJets, the E190 and E195, Embarer had to do something. The question was what.
Embraer could launch an entirely new, larger aircraft, following the Bombardier example. It could do a “simple” re-engine of the EJet. Or it could do something else.
Officials chose to stay away from confronting Airbus and Boeing with a CS-300-sized EJet. Instead, they drew the line at 133 seats in highest density, adding 12 seats to the E-195. The Pratt & Whitney GTF was chosen to power a fundamentally new airplane, one with new wings, new systems, aerodynamic upgrades and other improvements.
We met with CEO Paulo Cesar de Souza e Silva at the Paris Air Show to talk about EMB’s approach to global risk factors.
Summary
- Oil prices, over-ordering and over-expansion by airlines factor into Embraer’s market assessments.
- Airline focus on market share rather than profitability is bad decision-making.
- Asia is Embraer’s best opportunities today.
Engine Alliance undertakes PIPs, but not to level Emirates wants
June 17, 2015, Paris Air Show, c. Leeham Co. Engine Alliance, one of the two power plant suppliers for the Airbus A380, said today that it is undertaking Performance Improvement Package (PIP) upgrades to the GP7200 to lower maintenance and operating costs and to reduce fuel burn.
This contrasts with blunt remarks from Tim Clark, president and COO of Emirates Airlines (EK), that EA has “flat lined” and isn’t undertaking PIPs. Emirates is by far the largest operator of EA-powered A380s but recently ordered the competing Rolls-Royce Trent 900s for EK’s 50 A380s ordered late last year. Clark kept engine selection open at the time.
Dean Athans, Engine Alliance president, told LNC today that the A380 is a low-volume airplane and the
David Athans, president of Engine Alliance
business case for investing in the GP7200 to the level Clark want’s isn’t there.
“Tim is acting in the best interests of Emirates Airline, and he wants to most and the best of GP that he can get,” Athans said in an interview. “I’d do the same thing if I was in his place. He wants a brand new engine. He wants a large GTF or GE9X version for this A380s. I would, too. The position I’m in, looking at the volume and the business case for the A380, it doesn’t enable that level of investment.”
At the Annual General Meeting of the International Air Transport Assn. last week in Miami Beach (FL), Clark told LNC that EA wasn’t willing to invest in the PIPs Clark wanted, and RR is.
Bombardier ‘transformation initiative’ goes after costs across the enterprise, supply chain
June 8, 2015, c. Leeham Co. Bombardier suppliers, already squeezed by Airbus and Boeing to cut costs and prices,
Alain Bellemare, CEO of Bombardier.
will soon face a new effort from Bombardier to do the same.
The new chief executive officer, Alain Bellemare, last week announced a “transformation initiative,” of which going to the supply chain is but one part for cut costs across the enterprise.
Bellemare, who was named CEO in February, knows something about cost cutting. He was an executive at Pratt & Whitney, a unit of United Technologies, before coming to BBD, and has been on the giving and receiving end of demands to cut costs.
Bellemare was named with the charge to restructure Bombardier, after billions of dollars in losses, cost over-runs and delays in corporate and commercial aircraft programs, the highest profile of which is the CSeries. The CSeries is the bet-the-company leap into mainline jet aircraft which, at the lower end, compete directly with Airbus and Boeing.
In an interview with Bellemare at the International Air Transport Assn. Annual General Meeting Monday in Miami, Bellemare covered a wide range of subject about how BBD will be remade.
A350 replacing A340-300 / 777-200ER, still on with lower fuel prices?
By Bjorn Fehrm
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Introduction
June 7, 2015, c. Leeham Co. We have just rounded off a series of articles around how A350 is to fly, its systems approach and lastly the conversion of Finnair’s A340/A330 pilots to A350. Finnair will replace the airlines A340-300 with the A350-900.
A question that comes up is how much more efficient is the A350 that is delivered to these airlines, and does the investment still make sense with today’s lower fuel prices? To get an answer we took the two customers that will get their A350 within the next months, Vietnam Airlines and Finnair, and we compared A350-900 to the aircraft that it will replace in their fleets, Boeing 777-200ER for Vietnam Air and Airbus A340-300 for Finnair.
We used our proprietary model to fly these aircraft over some typical routes for the airline’s, for Vietnam Airlines Saigon-London and for Finnair Helsinki-Shanghai.
Summary:
- The present aircraft are over 20% less efficient than A350 on these routes.
- For the A340 it is the engines which are the culprit, for the 777-200ER the wing.
- With a realistic fuel price for the planning period the differences in efficiency are large enough to motivate the switch.
Pontifications: re-engining airliners and the A380
By Scott Hamilton
June 1, 2015, c. Leeham Co. The Paris Air Show begins in two weeks. One thing that won’t happen is the launch of the Airbus A380neo.
We still think it will happen, though at a later date.
Re-engining the A380 is highly controversial. The A380 is the plane critics love to hate. You can argue whether it should have been built in the first place. You can argue whether it was 10 years too soon. You can argue whether Airbus misjudged the size of the market. You can even argue its passenger appeal. I haven’t flown on the A380 yet, so I can’t speak from personal experience on the latter. I’ve previously discussed the other points.
You can argue whether the airplane should be re-engined. Leeham News concluded in January 2014 Airbus really had no choice but to re-engine the A380 if it wants to continue offering the model. If done inexpensively (a relative term, to be sure), it makes sense given the arrival around 2020 of the Boeing 777-9. It’s when design creep happens that trouble arises. Just ask Boeing on the 747-8.
Emirates Airlines says it will buy up to 200 A380neos if Airbus proceeds. Qatar Airways expresses interest. Lufthansa Airlines said a neo is needed to keep the A380 viable in the future, though it hasn’t taken the next step of saying it will buy more.
Re-engining is hardly new. Let’s take a look. Read more
Paris Air Show: Qatar and others
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Introduction
June 1, 2015, c. Leeham Co. It could be called the Qatar Airways Air Show.
Qatar Airways plans to have five airliners on display at the Paris Air Show in two weeks: the Airbus A319, A320, A350, A380 and the Boeing 787. The carrier hasn’t 
announced whether it will provide an aerial display as it has at previous air shows, but Qatar may well have more airliners there than Airbus or Boeing.
As for manufacturers other than Airbus and Boeing, we don’t expect anything of consequence from these.
Summary
- Irkut, COMAC, Mitsubishi, Sukoi and ATR are other major aircraft producers that will be at the Paris Air Show.
- Engine makers CFM International, GE Aviation, Rolls-Royce, Pratt & Whitney and Engine Alliance will also be there.
- An update on Airbus expectations.
Bjorn’s Corner: Airbus Innovation days, activities and program updates.
By Bjorn Fehrm
Introduction
28 May 2015, C. Leeham Co: I am in Toulouse today attending Airbus Innovation days for Leeham News. It has been a good day’s briefings and I have presented what was perhaps the biggest change since we last met Airbus in the article “Airbus A350-1000 getting real”.
Apart from this program, there were more standard updates on Airbus other activities and programs. Here follows a rundown on these updates in a more paraphrased form.
The higher level game
By Bjorn Fehrm
Introduction
May 4, 2015, c. Leeham Co. The other day one of our readers asked something along the lines, “now that Airbus has the A320neo 20% more efficient than today’s A320, how shall Boeing’s 737 MAX fair in the market? It is only 15% more effective and there are question marks around the LEAP-1B?”
This made me realize that marketing works. I decided to write about the phenomenon that the OEMs seem to find further improvements all the time and how these continually higher improvements seem to work beyond the physical laws as we know them.
The answer boils down to the fact that there is more than meets the eye around how much fuel an aircraft uses to transport people from A to B. In fact, the OEMs’ marketing departments excel within the complexity of the task and can always find a way to say “my mousetrap has now improved another x% and is therefore Y% better than yours”.
To cut through these marketing moves one need a bit of background and first grade math. Let’s see how they do it. Read more