Leeham News and Analysis
There's more to real news than a news release.
Bombardier ‘transformation initiative’ goes after costs across the enterprise, supply chain
June 8, 2015, c. Leeham Co. Bombardier suppliers, already squeezed by Airbus and Boeing to cut costs and prices,
Alain Bellemare, CEO of Bombardier.
will soon face a new effort from Bombardier to do the same.
The new chief executive officer, Alain Bellemare, last week announced a “transformation initiative,” of which going to the supply chain is but one part for cut costs across the enterprise.
Bellemare, who was named CEO in February, knows something about cost cutting. He was an executive at Pratt & Whitney, a unit of United Technologies, before coming to BBD, and has been on the giving and receiving end of demands to cut costs.
Bellemare was named with the charge to restructure Bombardier, after billions of dollars in losses, cost over-runs and delays in corporate and commercial aircraft programs, the highest profile of which is the CSeries. The CSeries is the bet-the-company leap into mainline jet aircraft which, at the lower end, compete directly with Airbus and Boeing.
In an interview with Bellemare at the International Air Transport Assn. Annual General Meeting Monday in Miami, Bellemare covered a wide range of subject about how BBD will be remade.
A350 replacing A340-300 / 777-200ER, still on with lower fuel prices?
By Bjorn Fehrm
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Introduction
June 7, 2015, c. Leeham Co. We have just rounded off a series of articles around how A350 is to fly, its systems approach and lastly the conversion of Finnair’s A340/A330 pilots to A350. Finnair will replace the airlines A340-300 with the A350-900.
A question that comes up is how much more efficient is the A350 that is delivered to these airlines, and does the investment still make sense with today’s lower fuel prices? To get an answer we took the two customers that will get their A350 within the next months, Vietnam Airlines and Finnair, and we compared A350-900 to the aircraft that it will replace in their fleets, Boeing 777-200ER for Vietnam Air and Airbus A340-300 for Finnair.
We used our proprietary model to fly these aircraft over some typical routes for the airline’s, for Vietnam Airlines Saigon-London and for Finnair Helsinki-Shanghai.
Summary:
- The present aircraft are over 20% less efficient than A350 on these routes.
- For the A340 it is the engines which are the culprit, for the 777-200ER the wing.
- With a realistic fuel price for the planning period the differences in efficiency are large enough to motivate the switch.
Pontifications: re-engining airliners and the A380
By Scott Hamilton
June 1, 2015, c. Leeham Co. The Paris Air Show begins in two weeks. One thing that won’t happen is the launch of the Airbus A380neo.
We still think it will happen, though at a later date.
Re-engining the A380 is highly controversial. The A380 is the plane critics love to hate. You can argue whether it should have been built in the first place. You can argue whether it was 10 years too soon. You can argue whether Airbus misjudged the size of the market. You can even argue its passenger appeal. I haven’t flown on the A380 yet, so I can’t speak from personal experience on the latter. I’ve previously discussed the other points.
You can argue whether the airplane should be re-engined. Leeham News concluded in January 2014 Airbus really had no choice but to re-engine the A380 if it wants to continue offering the model. If done inexpensively (a relative term, to be sure), it makes sense given the arrival around 2020 of the Boeing 777-9. It’s when design creep happens that trouble arises. Just ask Boeing on the 747-8.
Emirates Airlines says it will buy up to 200 A380neos if Airbus proceeds. Qatar Airways expresses interest. Lufthansa Airlines said a neo is needed to keep the A380 viable in the future, though it hasn’t taken the next step of saying it will buy more.
Re-engining is hardly new. Let’s take a look. Read more
Paris Air Show: Qatar and others
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Introduction
June 1, 2015, c. Leeham Co. It could be called the Qatar Airways Air Show.
Qatar Airways plans to have five airliners on display at the Paris Air Show in two weeks: the Airbus A319, A320, A350, A380 and the Boeing 787. The carrier hasn’t 
announced whether it will provide an aerial display as it has at previous air shows, but Qatar may well have more airliners there than Airbus or Boeing.
As for manufacturers other than Airbus and Boeing, we don’t expect anything of consequence from these.
Summary
- Irkut, COMAC, Mitsubishi, Sukoi and ATR are other major aircraft producers that will be at the Paris Air Show.
- Engine makers CFM International, GE Aviation, Rolls-Royce, Pratt & Whitney and Engine Alliance will also be there.
- An update on Airbus expectations.
Bjorn’s Corner: Airbus Innovation days, activities and program updates.
By Bjorn Fehrm
Introduction
28 May 2015, C. Leeham Co: I am in Toulouse today attending Airbus Innovation days for Leeham News. It has been a good day’s briefings and I have presented what was perhaps the biggest change since we last met Airbus in the article “Airbus A350-1000 getting real”.
Apart from this program, there were more standard updates on Airbus other activities and programs. Here follows a rundown on these updates in a more paraphrased form.
The higher level game
By Bjorn Fehrm
Introduction
May 4, 2015, c. Leeham Co. The other day one of our readers asked something along the lines, “now that Airbus has the A320neo 20% more efficient than today’s A320, how shall Boeing’s 737 MAX fair in the market? It is only 15% more effective and there are question marks around the LEAP-1B?”
This made me realize that marketing works. I decided to write about the phenomenon that the OEMs seem to find further improvements all the time and how these continually higher improvements seem to work beyond the physical laws as we know them.
The answer boils down to the fact that there is more than meets the eye around how much fuel an aircraft uses to transport people from A to B. In fact, the OEMs’ marketing departments excel within the complexity of the task and can always find a way to say “my mousetrap has now improved another x% and is therefore Y% better than yours”.
To cut through these marketing moves one need a bit of background and first grade math. Let’s see how they do it. Read more
Paris Air Show Preview: Airbus
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Introduction
May 3, 2015, c. Leeham Co. The Paris Air Show is June 15-19 for the trade/industrial portion. Beginning this week, Leeham News and Comment will provide our 
Market Assessment and insight about what to expect. We begin this weekly exercise by looking at Airbus. Future posts will look at Boeing, Bombardier, Embraer and other major players at the PAS.
Summary
- First, an overarching look at what to expect;
- What to expect for Airbus at the show;
- The future of the A380neo;
- Outlook for the A330ceo/neo; and
- Outlook for the A321LR.
Can PIPs bring the A380 what Emirates Airlines wants?
By Bjorn Fehrm
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Introduction
26 April 2015, C. Leeham Co: With Emirates Airlines deciding for Rolls-Royce Trent 900 engines for its 50 new A380s and admitting that it would accept that this could be for all of them if Airbus does not proceed with an A380neo, the time has come to look at how much incremental improvements can be brought on the present A380.
Our proprietary aircraft model is particularly suited for such studies as we can change any parameter and read the result off the efficiency scale. We can also play with the aircraft’s configuration and see what effect it will have. Based on Emirates’ new configuration of A380s equipped with the Trent 900 engine, we have checked what incremental improvements are doable and what would they bring.
Summary
- Our deep analysis of 18 Dec. 2014 showed that the present A380 is the most economical aircraft one can operate if one can fill it to normal load factors.
- Emirates COO Tim Clark complements this fact with the statement, “It is Emirates’ most profitable aircraft” in the press conference in London last week when announcing the Trent 900 deal with Rolls-Royce.
- Clark’s statement also covers the fact the passengers prefer A380 over other aircraft if they have a choice, it operates with higher load-factors then Emirates other aircraft.
- The A380 is a rather special design and its characteristics make Product Improvement Packages, PIPs, possible in a number of areas. We discuss which they would be and model their effect on overall performance.
- While the sought-after 10%-13% improvement would not be in there, incremental changes can cover up to half of that with more or less plausible business cases. Airbus is right now deciding which of these they see as worthwhile and introducing them.